Crown the new king! The Chinese team EDG League of Legends S11 Global Finals won the championship

Beijing News Shell Financial News (reporter Qin Che) In the just-concluded League of Legends S11 season global finals, the edg team from the Chinese lpl division defeated the dk team from the South Korean LCK division 3:2 to win the first global finals championship in the club's history. And this victory may promote the continuous outbreak of league of legends and even the e-sports industry in the Chinese market.

Team Edg won the League of Legends World Championship trophy

On November 6, after a five-hour match, team edg fought five innings to defeat team dk 3-2.

After the game, all the members of the edg team stood in the center of the stage and held aloft the Summoner Cup, which symbolized the championship.

Shell financial reporter learned that the EDG Club was established in 2013 by Zhu Yihang, chairman of Chaojing Group, and although it has won many honors such as the League of Legends LPL Spring Championship and the MSI Mid-Season Championship in the past 8 years, it has been unable to get the champion in the global finals. In this year's global finals, the team created club history, defeating strong teams such as rng, gen.g and dk to win the championship.

For a time, the news of edg winning the championship set off a boom on the Internet.

"The popularity and influence of the global finals is definitely the top in the world. Countless young people watched the event through live webcasts. Ma Jing, an observer of the e-sports industry, analyzed to reporters, "Since the clubs in the LPL division won two consecutive finals championships in S8 and S9, domestic players once dreamed of the grand situation of 'three consecutive championships', but the overall championship of S10 was taken away by DK." After a year of encountering this opponent, I definitely expect edg to win the game and bring the trophy back to China. ”

In fact, edg has become the focus of countless netizens long before the competition. The screen of Guangzhou's landmark building "Little Wild Waist" has appeared on the screen of edg for a long time, and topics such as "will edg win the championship in the s11 finals" and "one person and one sentence to cheer for edg" have also appeared on the Weibo hot search list many times. The topic of "edg advancing to the final" triggered by the team's previous finals has triggered 121,000 discussions and 690 million reads.

On the day of the final, with the progress of the competition, related topics such as "s11 finals", "edg one for four", "7 edg" and so on also appeared on the hot search list. Among them, "edg won the championship flag" once rushed to the first place in the hot search list, read 780 million times, discussed 199,000, and maintained a posture of no drop in popularity in a short period of time.

When edg lifted the global finals trophy, as of press time, the "edg wins the championship" topic list quickly reached 360 million reads, triggering 289,000 discussions. The reporter noted that the topic of edg occupies 4 seats in the top 10 of the hot search list.

The return of the champion to LPL may promote the rapid development of the esports industry

Since its birth in 2009, League of Legends has been running for nearly 12 years and still maintains strong market vitality.

According to the data recently released by the developer of "League of Legends", Fist Games, in the past October 2021, the total number of monthly active players in its "League of Legends", "League of Legends mobile game", "legends of runeterra", "Genting Game" and licensed game "Battle of the Golden Shovel" reached 180 million.

Also according to the industry media inventory, this is another node data ushered in by the game after the global terminal game monthly active players exceeded 100 million in 2016 and the global daily highest daily online in August 2019 exceeded 8 million.

"It's hard to see a game that's still alive after 10 years." A League of Legends player told reporters, "And now the market trends show that the producer is no longer satisfied with the IP only staying in the game field, but also hopes to 'break the circle' into the animation culture market." ”

Shell financial reporter learned that today's Fist Game planned to create a "League of Legends universe" many years ago. Nowadays, in addition to continuing to exert efforts in the terminal game market, the "League of Legends Mobile Game" launched in October 2021 has also quickly reached the top of the iOS free list, and the cumulative download volume on multiple platforms has easily exceeded one million. In addition, after the launch of licensed novels, comics and virtual girl groups, the first official animated drama "Battle of Two Cities" created by the game worldview was also officially launched on November 7.

"This edg win will not only allow LPL to sit in the position of 'first division', but also is bound to continue to set off a wave of League of Legends in China." Ma Jing analyzed, "Affected by the outbreak of games, the domestic e-sports market will also be further developed." ”

According to the "2020 China E-sports Industry Research Report" released by iResearch Consulting, the overall market size of e-sports exceeded 100 billion yuan in 2019. In the future, the commercial development of e-sports will further boost the growth of the e-sports ecological market, which is expected to reach 55.3 billion yuan in 2021. According to the "2021 China E-sports Industry Development Report", in 2021, China's e-sports users are expected to reach 425 million, and the number of core e-sports enthusiasts will reach 92.8 million, which has become the largest market in the global e-sports industry.

What makes domestic players even more excited is that at the special press conference of the 19th Asian Games in Hangzhou 2022 on November 5, 8 projects, including "League of Legends", "Glory of kings (Asian Games version)", "Peace Elite (Asian Games version)" and other 8 projects were officially selected as official competition items of the Asian Games.

Reporter Qin Che proofreads Lucy