Chen Shun is a former real estate person, although he is no longer engaged in the real estate industry, but he is still a well-known real estate insider. On the afternoon of November 28, 2018, Chen Shun, executive chairman of the China Real Estate Managers Alliance and chairman of Runwu Holdings Co., Ltd., was interviewed by the "Focus People", and in the face of the real estate industry that has been repugnant, from individuals to industries, from development to real estate, Chen Shun has endless feelings.
Introduction: Chen Shun is a former real estate person, although he is no longer engaged in the real estate industry, he is still a well-known real estate insider. On the afternoon of November 28, 2018, Chen Shun, executive chairman of the China Real Estate Managers Alliance and chairman of Runwu Holdings Co., Ltd., was interviewed by the "Focus People", and in the face of the real estate industry that has been repugnant, from individuals to industries, from development to real estate, Chen Shun has endless feelings.
Planning | Sohu Focus Beijing News Center
Interview | Qinling
Written by | Qinling
On November 28, Beijing ushered in the warm sunshine that has rarely been seen since the beginning of winter. The interview with Chen Shun was about three o'clock in the afternoon on weekdays, and in order to take care of the live broadcast effect, he decided to personally come to the Sohu media studio for an interview in order to take care of the live broadcast effect. When the hour hand pointed to two and a half o'clock, the reporter Asked for the location on WeChat, and Chen Shun replied in seconds, "2:45, on time." At 2:44, Chen Shun arrived as promised, and the score was not bad. With a polite smile and a calm tone, the word "reliable" unconsciously burned into people's hearts.
After a short rest, Chen Shun sat down with the reporter. During the nearly one-and-a-half-hour interview, Chen Shun talked with earnest words and was sometimes moved. In the face of the real estate industry that once wielded a lot of rhetoric, from individuals to industries, from development to real estate, Chen Shun has endless feelings.
"As a real estate person, what you need most is a responsibility"
Chen Shun is a former real estate person, although he is no longer engaged in the real estate industry, but he is still a well-known real estate insider. In contrast, his resume has a very rich work experience and life experience in the nearly thirty years of practice. From entering the Chinese sports in 1997 to waving goodbye in 2012, Chen Shun has been exploring the real estate industry for fifteen years, and has held many real estate positions, and has also won many honorary titles such as China's annual real estate contributor and beijing property market top ten influential people.
In the past fifteen years, Chen Shun has accompanied one classic project after another of China's body to break through the territory and so far, and has also witnessed the magnificent waves and tides of the entire Chinese real estate industry.
Everyone around him knows that Chen Shun is an out-and-out "sports fan", and several sports news a day fills his circle of friends. During his work at China Sports, Chen Shun served as the torch relayer of the 2008 Beijing Olympic Games, and the photo of the torch in his hand has always been his WeChat and Weibo avatars.
Talking about sports, Chen Shun's eyes were bright and full of interest, and he sighed that in this life, once work and sports can hang some hooks, dip a little edge or get close to some, it is a very positive and fortunate thing.
Sports is a popular industry, and real estate is a very accomplished industry for Chen Shun. Chen Shun said that in the 15 years of working in the China Sports Industry Company under the State General Administration of Sports, he personally polished one project after another from the wasteland to a high-rise building, and then handed over a bunch of keys to the owner, looking at the lights of thousands of homes, the sense of responsibility and achievement in his heart.
"I remember when I was the general manager of Olympic Garden, I was once wandering around the neighborhood, and an elderly couple stopped me, they bought a house with a one-time payment when the foundation of the project was laid. The old couple told me they bought 'me'. From the previous Dongba project, I have accumulated trust in me. I was very touched and kept thinking, many owners or a family, they may deal with us once in a lifetime, how can we be sorry for people? ”
As early as 2002, Chen Shun took the lead in proposing the development concept of "responsible real estate", and has been advocating it personally: real estate development, the responsibility lies in the first.
After more than ten years, Chen Shun still recognizes the original point of view, he has repeatedly emphasized that "the property is the character", as a real estate person, what is most needed is a responsibility. In this industry, developers certainly pay a lot, but for the owners, from complete strangers to final recognition, it contains the trust of a whole family. There is no reason why we can't build a house that creates problems, disputes and frictions.
With the development of the industry, the age of real estate practitioners has gradually decreased, in Chen Shun's view, young real estate people have more sharp thinking, more passionate momentum, more cutting-edge judgment, including some new technologies, new forces, which have had many positive effects on the development of the entire industry.
"Living in China, young people should actively buy a house"
As one of the elders of the "Real Estate Immortal Sect", Chen Shun has always enjoyed a very good reputation in the beijing real estate industry, is deeply respected by everyone, and is known as "good man Chen Shun" by insiders.
In the face of many praise from colleagues around him, friends in the circle, and the media, Chen Shun seemed very calm: "Overall, I am a reliable person, and I have always asked myself to be reliable in the process of growing up. Chen Shun also has quite an idea of the understanding of reliability, he explained that reliable people must have a "closed-loop thinking", do things with responses, have questions and answers, get along with people and respect each other, and treat people sincerely, which is priceless.
In recent years, the number of home buyers has shown a younger age year by year, especially the sharp rise in rental prices this year, prompting many people to advance their original purchase plans. Talking about the topic of buying a house that the netizens are most concerned about, Chen Shun's "reliable energy" reflects it more vividly, and he summarizes his thinking on buying a house in Beijing into three points.
First of all, you can buy north of Chang'an Avenue and not buy south of Chang'an Avenue.
Second, if you don't know much about the property market, buy according to the subway line: you can buy near metro line 1 without buying line 2, you can buy line 2 without buying line 4, and you can buy line 4 without buying others.
Third, you can buy new and not buy old, after all, dealing with developers and dealing with smaller owners is more reassuring.
Regarding the first time young people buy a home, Chen Shun said that the post-80s and post-90s dare to buy a house is the first step to bravely move towards changing their lives. When young people buy a house, all their views on society and life will change, and most of them will be positive. Now the state provides a lot of very good condominium housing, for young people who are buying a house for the first time, it should also be a good choice to buy a condominium house first.
Chen Shun also shared an interesting understanding of buying and renting a house, which is also quite evocative. He believes that buying a house is like getting married; and renting a house is more similar to love: when buying a house, you should look at the shortcomings, the surrounding environment, property level, location and transportation, etc. need to pay special attention to, and try to avoid houses with obvious shortcomings. However, renting a house should pay more attention to the advantages, choose the current advantages that are most qualified, such as being close to the company, convenient to ride, etc., and more focus on the advantages to meet the needs of a stage.
"For buyers, the next six months is a good time to start"
In 2008, Chen Yunfeng and several friends in the real estate circle established the China Economic Alliance. At that time, Chen Shun, as a highly respected big brother in the real estate circle, was also the president of the China Sports Olympic Garden Management Group, became one of the 25 founders of the China Economic Alliance, and has been serving as the executive chairman of the China Economic Alliance.
Recalling the years when he founded and joined the China Economic Alliance ten years ago, Chen Shun was full of emotions.
This year is the tenth year of the establishment of the China Economic Alliance, which has been differentiated from the original "real estate immortal faction" and has always been mission to "gather good people, take the right path, and do good things", which coincides with Chen Shun's enthusiasm, integrity, righteousness and reliable temperament. In the past ten years, under the efforts and perseverance of a large number of enthusiastic, affectionate and pursuing real estate people such as Chen Shun, CEI Alliance has not only provided a platform for exchange and sharing, but also promoted the development of the entire Chinese real estate industry.
2018 is the year of macro-control of the real estate industry, and it is also the year of strategic adjustment of real estate enterprises. Housing enterprises shouting "live", policy housing concentration into the market, the coldness of the land market, this year's property market has become the hot spot of the industry inside and outside the industry. When the reporter asked about the development of the industry, Chen Shun also shared his observations and views.
Chen Shun said that since General Secretary Xi Jinping clearly pointed out the principle of "housing and not speculation" in the 19th National Congress, we can find that all the policies issued by the central government are around this sentence. In contrast, in the past, in the regulation and control of the property market, there were too many "drawer" policies, many changes and fast cycles. However, since the proposal of "housing is not speculation", it has greatly stabilized the expectations of the market. This year's housing prices in Beijing have not changed much, and the price form is relatively stable. Volume and price change up and down, but the amplitude is acceptable.
In the face of stricter policy control, the "real estate crisis theory" and "the real estate market coolness theory" are endless, but Chen Shun has a calm attitude, and he will make a comparative analysis of the current industry situation with 2008. Compared with the real estate industry crisis affected by the global financial crisis in 2008, the current overall industry development situation is not bad, and there is no marketing collective failure, resignation and tide, and large equity transfer in 2008.
On the contrary, Chen Shun believes that buying or selling a house can be decided in the last six months, especially for buyers, the next six months is a better time to start.
At present, the two major events that attract the most attention in the real estate industry are the general direction of "housing and not speculation" proposed by the central government, and the second is the real estate tax. The real estate tax is also for the "housing not speculation" service, is to use sustainable and developable policies to support the implementation of "housing not speculation".
Finally, in response to the topic of real estate tax that is focused on inside and outside the industry, Chen Shun gave his own interpretation: real estate tax is undoubtedly levied from the perspective of logical relationship and form. "In the future, real estate tax will be promoted in three dimensions: low, wide and wide, that is, low tax rate, wide coverage and wide tax base."