Cover news reporter Meng Mei Yi Yili
On June 5, Li Meng, secretary of the party committee and senior vice president of Huya Company, said at the 9th China Network Audiovisual Conference that with the development of mobile Internet, online live broadcasting has gradually become one of the representative industries of content innovation, technological innovation and business model innovation, and the first short video live broadcast day set up by the China Online Audiovisual Conference is an affirmation of the innovative value of the live broadcasting industry.
Talking about the innovation of live broadcasting, Li Meng analyzed from three aspects: new technologies, new models and new formats. In Li Meng's view, the live broadcast industry is one of the latest technologies such as 5G, ai, vr, ar, ultra-high definition and other areas of the first landing and verification, through technology and product innovation, the industrial production of online audio-visual content is accelerating; at the same time, sports e-sports, outdoor and other areas of more diversified content, through the live broadcast platform multi-form self-made variety shows, interactive play, technical effects can be presented, to build a new information consumption model; and as an important driving force of the online economy, live broadcasting in the drive of digital economy, content economy, Even in the development of many offline industries, the value is becoming increasingly prominent.
The live broadcast platform can create multi-dimensional value for users, anchors and society. For users, providing instant interactive content enriches content consumption; for anchors, it helps to promote diversified employment and realize personal value; for society, live broadcasting is of great significance in driving online consumption, helping the development of the sports e-sports industry, promoting the prosperity of digital culture and going to sea, and transmitting positive energy content.
With the acceleration of the development of the industry, it is becoming more and more important to explore a diversified and benign development path and build a healthy platform ecology.
In view of the "how to achieve high-quality development" of the live broadcast platform, Li Meng believes that innovation is the key, which can start from many aspects such as building cyberspace security, improving audio-visual compliance qualifications, transmitting mainstream values with high-quality content, and fulfilling corporate social responsibility.
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