"Water point qiong pulp world strange, fire tofu cloud outside the fragrance." The famous Shiping Tofu has landed in Shanghai again for promotion! On November 4th, Xuhui District Consumer Assistance Exhibition and Sales Activity and Xuhui District Consumer Assistance Exhibition Center were officially launched. The four counties of Luxi, Shiping, Yuanyang and Pingbian in Yunnan Province, which were helped by Xuhui District, brought their own regional specialties.
The reporter learned that in addition to Shiping tofu, which has accumulated a certain degree of popularity among Shanghai consumers, there are also regional specialties such as Shiping Bayberry Dried Fruit, "Edible World Cultural Heritage" Yuanyang Red Rice, Yuanyang Terrace Salted Duck Egg, Luxi Dendrobium Flower Cake, Small Black Potato, Plateau Pear Nectar, Luxi Buckwheat, Lantern Flower (Cloud Lantern), Pingbian Miao Embroidery, Agaricus agaricus and Kiwi Fruit, as well as Tibetan incense from the Snowy Plateau Of Tibet Sakya and other special products.
These products that come from afar and "go to the meeting for thousands of miles" are all from Xuhui's counterpart help areas. Unlike in the past, consumer support exhibition points often choose to open in business circles, this year, Xuhui District opened the exhibition center in the old Humin Road in the adjacent community, so that residents can taste the food of all parts of the motherland at their doorstep. In addition, residents can open their mobile phones to order related products through takeaway and flash delivery platforms. Online and offline linkage consumption has also made the exhibition center obtain good sales results once it was opened.
"Although this is an offline Yunnan product exhibition hall, the operation mainly relies on the digital sales network." According to the relevant person in charge of the Xuhui District Cooperation and Exchange Office, in the current vigorous development of the digital economy and the new online economy, consumer assistance is no longer limited to the traditional offline marketing this "one-way street". In the past two years, Xuhui has vigorously promoted the new formats, new models and new channels of supply and marketing of "offline physical exquisite experience hall + online B2B sales platform", so that more high-standard, high-quality and high-value-added special products in the corresponding areas can rely on Shanghai's "big market, big platform, big circulation" to enter thousands of households and enter a larger market.
In Shanghai, where land is scarce, in order to have good sales performance and brand presentation after "cloud products enter Shanghai", it is not only necessary for government departments to take the lead in coordinating site selection and giving policy support, but also for the active participation of various market players. It is reported that at present, the exhibition center has become the main window for agricultural products in Honghe Prefecture and other designated help counties to "go out of Yunnan and into Shanghai". Xuhui District also took the initiative to dock with the "Original Life Network", Microsoft Shanghai Company and major banks to help agricultural products go out of Yunnan and shanghai through collective procurement.
The Xuhui District Joint Handover Office said that Xuhui has strict requirements for supporting Yunnan enterprises to bring poverty. For example, the support enterprises in the local area should give priority to the recruitment of people who have just been lifted out of poverty, taking positions such as base temporary workers or post-harvest packaging workers as an example, the daily wages of staff can reach 80-120 yuan, which is a considerable income for locals. "This measure is not only to guard the bottom line of preventing poverty from returning, but also to consolidate the foundation for rural revitalization."
At present, Xuhui District has taken the help of leading enterprises to go out of Yunnan into Shanghai and support the development of local leading enterprises as an important starting point for promoting the high-quality development of counterpart areas. Among them, the "screen edge sticks" launched by "Tianshi Agriculture", a leading agricultural enterprise in Yunnan Province, have previously obtained the national geographical indication product certification. In the cooperation between Xuhui District and Tianshi Agriculture, it will also give full play to the radiation and driving role of leading enterprises in terms of employment and income increase of farmers, so that leading enterprises can play a greater role in rural revitalization.
It is reported that Yuanyang County, Yunnan Province, which Xuhui has helped, has reached a preliminary cooperation intention with Alibaba to help the construction of Yuanyang Digital Village around local industrial revitalization and terraced governance. In the future, Xuhui District will continue to build a nationwide digital marketing network covering consumption assistance through the linkage of government and enterprises, and jointly explore a new model of digital rural revitalization in which the east drives the west and achieves common prosperity.
Column Editor-in-Chief: Zhou Nan Text Editor: Shu Shu
Source: Author: Shu Shu