"What I would like to share with you today is
Our matsutake mushrooms from Jianchuan, Yunnan
Everybody knows that
Matsutake has high requirements for growth environment......"
In Jianchuan County, Dali Bai Autonomous Prefecture
In the live broadcast room of a food company
Anchor Li Yanping shows fresh matsutake slices to the camera
Enthusiastically introduce the characteristics of Kengawa matsutake mushrooms to consumers
Matsutake mushrooms are known for their extreme sweetness and unique aroma
And it is favored by diners
It usually grows above 2500 meters above sea level
In the primeval forest
It is very demanding on the growing environment
The average annual temperature is around 14 degrees Celsius
Abundant rain, abundant sunshine
Indispensable
Dali and Lijiang in Yunnan
Shangri-La and Chuxiong, etc
It is the main production area of matsutake mushrooms
It is different from other production areas in Yunnan
Due to altitude and latitude
The high yield period of Dali Jianchuan matsutake mushroom is
Every year from the end of July to September
At this time, the market price of matsutake mushrooms dropped
More ranges that consumers can accept
"E-commerce sales is a new sales channel that the company has recently explored
Currently, live streaming is three to four hours a day
The number of online viewers averaged 5,000 per game
Wait until the matsutake mushroom yield is high
We'll increase the length of the stream
Hopefully through live streaming
Hit our Jianchuan matsutake brand
Sell more matsutake mushrooms."
Zhou Wei, the head of the company, said
In order to allow diners from all over the world to eat fresh matsutake mushrooms
Jianchuan County uses the model of "warehousing cold chain + e-commerce".
Set up a "through train" between the mountains and the dining table
Help Jianchuan matsutake mushrooms go to the four seas
In 2023
The production of Jianchuan matsutake mushrooms reached 400 tons
The output value reached 120 million yuan
Wild mushroom sales boom
There are only four months in a year
But Zhou Wei felt
The market for Jianchuan agricultural products
There is also a vast world, and there is a lot to be done
After the matsutake season is over
He wanted to try the processing and sales of tribute vegetables and flowery potatoes
Continue to deepen the field of agricultural products
Sales channels and sales methods
Empower and increase efficiency for the development of Jianchuan agricultural industry
Source: Yunnan release
Editor: Jiang Lei
Review: Zhong Ling
Final review: Peng Deguang