The rain is coming, and the festival for wild mushroom lovers has arrived! Recently, with a series of rainfalls, a large number of wild mushrooms have broken through the soil and the prices have fallen among the mountains, forests and grasses in Sichuan, Yunnan and Tibet.
The reporter learned from Hema that this week took the lead in opening the price reduction tide of wild mushrooms, of which the price of matsutake mushrooms was reduced by 30%, and activities such as buying gifts and redemptions were superimposed at the same time to attract consumers with a high sex ratio.
(Photo: 99 yuan can be purchased at Hema matsutake stewed chicken ingredients)
"This year is a veritable year for wild mushrooms, with abundant rain, making wild mushrooms fatty and cost-effective." From late July to late August every year, wild mushrooms grow wildly, and it is also the best month of the year to achieve "wild mushroom freedom".
Taking the star product matsutake as an example, in May this year, only a small number of areas such as Xishuangbanna in Yunnan Province had output, and the purchase price of the origin was as high as 2,000 yuan/kg. With the change of solar terms, matsutake mushrooms from Shangri-La, Nyingchi, Ganzi and other places have been listed one after another, and the price has fallen. Last week, the core production area of matsutake mushrooms in Yajiang County, Sichuan Province, opened the market, and the trend of incremental price reduction became more and more obvious, and the purchase price also plummeted to a few hundred yuan.
(Photo: Shangri-La, newly unearthed matsutake mushroom)
"The most well-known is matsutake mushroom, because it is safe and non-toxic, and the cooking method is simple, so we use matsutake as a drainage product for novices." Zhu Aonan said that this week, the price of Hema matsutake mushrooms has been reduced by 30%, and activities such as buying gifts and exchanges are superimposed, taking matsutake mushrooms with a specification of 5-7 cm as an example, you can come with a butter hen, and at a price of less than 100 yuan, consumers can buy all the ingredients for matsutake stewed chicken with one click.
She said that this year, not only has the production increased, but the quality of wild mushrooms has also been greatly improved, and the fatty wild mushrooms have gained a lot of new fans.
According to Hema data, Zhengzhou, Changsha, Nanchang, Nanjing and other cities saw the strongest sales growth, driving a 150% increase in sales across the country.
(Photo: Seasonal table of wild mushrooms)
At the same time, in Kunming, Chengdu, Beijing, Shanghai, Guangzhou and other cities, for users with high awareness of wild mushrooms, Hema has added niche varieties such as milk pulp mushrooms, dry mushrooms, Qinghai yellow mushrooms, grain ripe mushrooms, and black tiger mushrooms to adapt to the eating habits of foodies everywhere.
In addition, this year, Hema has locked in Yunnan, Tibet, Sichuan and other wild mushroom production areas in advance, and established purchase agreements with picking villagers, and the wild mushrooms are seamlessly connected from unearthing to acquisition, screening, processing, packaging, and transportation, and the fastest 36 hours can reach stores across the country.