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Make old croissant buns and other popular items in Asian boutiques |" The founder of "Tind rice grains" aw_boy

author:Tide bank

Among a number of Korean brands, the rapid development is the establishment of Xlim, vests, horn bags, etc. have become the styling of pioneer players, and the recent new releases have also been preempted by Loco and others, and the designer behind aw_boy has created the popular "Dingde rice grain" wearing style that has swept South Korea, and let Xlim usher in an explosive performance this year.

Make old croissant buns and other popular items in Asian boutiques |" The founder of "Tind rice grains" aw_boy

Launcher splicing jacket,

Let Xlim succeed in "stunning",

Attract the attention of buyers around the world:

Xlim debuted a variety of items, and it got many Asian wear bloggers on the bodice, among which the stitching jacket is quite popular, the washed texture is on top, the waffle fabric is spliced, and the "needle and thread" connecting the shoulders on the back is also very detailed;

Another highlight of the first season is the beige knife-cut splicing jacket, which is worn on the front, and the stitching elements are looming in the "knife-cut design", and when worn backwards, the "old folds" stitching is more prominent;

The price of Xlim's debut products is considered high by some players, such as the price of the splicing jacket is about 3K RMB, and the knife cut jacket is about 4K3, even so, they are still quickly sold out;

The Xlim curve print long sleeve of the first single product is priced at about 500 RMB, but it is difficult to find a price, even if 90% of the new can be sold in China to 1100 RMB;

The "stunning" of Xlim's debut at the beginning of the year also made the well-known Japanese buyer GR8 and some domestic buyers introduce it, and huiben Shop, a popular new York buyer's store introduced earlier, also began to use Xlim single products as a styling match.

Gr8 for Xlim styling

Make old croissant buns and other popular items in Asian boutiques |" The founder of "Tind rice grains" aw_boy

Huiben Shop is modeled with an Xlim cap

For styling

Xlim's subsequent release of the single product, represented by dyed old vests and horn bags, is also more suitable for starting in terms of price and purchase channels, which also makes it accepted and selected by more Asian players.

Make old croissant buns and other popular items in Asian boutiques |" The founder of "Tind rice grains" aw_boy

Dyed old "horn buns",

Xlim's "Breaking the Circle" in Asia:

In August this year, Xlim released the Synopsis.2 series, the most eye-catching "horn bag" dyed and old design, priced at about 1K1 RMB, the current domestic market price is about 1K4, with sand color and black optional;

Xlim uses a Lunar dye design, enlarging the "old", stitching "lace folds" in the details, and the fabric is also light and waterproof;

Before/after staining

You can also adjust the shoulder strap "knot" to cross-body, single shoulder back and other wearing methods, recently many players will match it with coat items to create autumn and winter shapes;

The relatively versatile attributes also make this horn bag the same as the Xlim hat, helping Xlim attract more female players' attention;

Before the horn pack, Xlim also launched the same dyeing old "vest" in Sysnopsis.1, priced at about 1K6 RMB, and the current market price is 2K1-2K5, which has become the "summer styling fixing" of many players for a time;

The more versatile "horn bag" in the Clean style, after the vest, further expands Xlim's influence among players in Asia, making Xlim's splicing x minimalist more chic, and also making many players begin to think that Xlim designers do not only have the aura of "Dingde rice grain" stylist.

After "Dinde Rice Grain",

Designer aw_boy's personal aesthetics:

Xlim designer aw__boy, who worked as a stylist for Kid Milli and Dean, created the "Dingde Rice Grain" style that swept South Korea before and after the SMTM hit;

Make old croissant buns and other popular items in Asian boutiques |" The founder of "Tind rice grains" aw_boy

aw_boy iconic look that was once created for Dean

This year, Kid Milli has a number of outfits, still completed by aw_boy, Kid Milli has also worn and Xlim pieces in its social media many times, and Dean, who is jokingly called "Vanishing Population", also shares Xlim pieces in one of the few dynamics.

Top: Kid Milli

Bottom: Dean

You can also see the fashion aesthetic he has accumulated because of his identity as a "stylist" in aw_boy personal wear, such as paying attention to the use of sunglasses, watches and other accessory details while maintaining clean Fit as a whole;

"Mountain fashion" items such as ski pants, hiking boots, and storm jackets also often appear in his outfit and kid Milli style.

In the past, aw_boy followers, mostly fans from Dean and Kid Milli, after founding the Xlim brand, they were gradually recognized by more wear bloggers such as gizmothegoatt and nihken, and became one of the pioneer representatives in the current Korean fashion circle;

When creating Xlim, in addition to transplanting the previous "stacking" into the catalog, aw_boy's pursuit of "details" of wearing is also reflected in the recent release of Synopsis.3:

The "turban" accessory that often appears in Tind rice grains

Also appears in Xlim

The back of the Xlim Synopsis.3 sweatshirt, spliced with waffle fabric that extends to the shoulders, can be worn head-on and back, instead of continuing the popular "dyed old", it returns to the splicing x minimalist;

In the pants, the zipper of the trouser cuffs and the design of the front length and back short are suitable for "covering the feet", and Loco et al. have added the pants to the style;

Make old croissant buns and other popular items in Asian boutiques |" The founder of "Tind rice grains" aw_boy

Under the multiple identities of aw_boy, with nearly 40 Xlim items, the brand has created a unique style and is sought after at the moment, which also allows it to be no longer limited to the aura of the creator of "Dingde Rice Grain" in the eyes of players, but to feel the personal aesthetic that aw_boy is transmitting.

Make old croissant buns and other popular items in Asian boutiques |" The founder of "Tind rice grains" aw_boy

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