Arirang TV joined hands with one-man media to promote the cities and counties of Gangwon Province to the world

SEOUL, South Korea, October 29, 2021 /PRNewswire/ -- Despite the COVID-19 pandemic, media attention to South Korea has reached an unprecedented frenzy as K-pop materials such as BTS, the movie Parasite and the TV series Squid Game have hit a global boom.

Arirang TV analyzed this trend, prepared the most interested overseas fans in the main filming location of the Korean Wave, Gangwon-do related projects, and joined hands with six global one-person media to promote the 12 cities and counties of Gangwon-do, hoping that this publicity campaign will increase the international visibility of Gangwon-do and make a significant contribution to tourists who will visit Gangwon-do in the post-epidemic era.

The project gathered opinions from various cities and counties, invited international one-person media to visit well-known attractions and cultural sites in cities and counties, filmed promotional videos, and produced 13 advertisements filmed in conjunction with one-person media, which were broadcast 700 times to the world from July to August on Arirang TELEVISION

Arirang TV joined hands with one-man media to promote the cities and counties of Gangwon Province to the world

The six one-person media participating in the advertising shoot are international Internet celebrities with considerable popularity and influence in North America, South America, Southeast Asia, Chinese circles and Arabic-speaking regions, sparing no effort to promote the beautiful attractions in 12 cities and counties in Gangwon Province through TELEVISION and Online advertising, and the attractions that overseas friends do not know much about are personally filmed by international Internet celebrities and uploaded to their social websites, which continues to arouse people's attention in South Korea and Gangwon Province. We look forward to injecting vitality into the gangwon-do tourism market after the fight against the epidemic.

The well-known attractions of each city and county are planned according to the theme proposed by the city and county to find the theme suitable for each city and county, and coordinate with each city and county to coordinate the elements that need to be publicized, strictly screen hot spots and experience activities, and finally tailor-made travel for international Internet celebrities according to the themes, hot spots and publicity areas of each region.

City Districts

Travel theme

Gangneung

In the beautiful nature, with the theme of introducing history and culture, visit the former residences of Wuzhuxuan and Xu lanxuexuan.

Wonju

With the theme of nature and tranquility of Salt Mountain, you can enjoy the various landscapes of Salt Valley Park and be healed by the thrilling experience of the Chain Bridge.

Hoengseong

Visit the Valley Experience Village, Sleigh Experience Field with a sense of slowness and speed, thinking and community, tradition and modernity.

Pyeongchang

The more you walk, the healthier and happier attractions, visit Pyeongchang Heping Road to Wutai Mountain Millennium Forest Road, etc.

Goodness

With the theme of Arirang, visit Arirang's hometown of Aurachi and Aali Village, as well as the Arirang Museum.

Three-fold

With the theme of original and treasured nature, visit the Golden Grotto, the Vitality Healing Forest, and the Candlestick Rock Road of the Grass Valley Dragon Cave.

East China Sea

You can experience the sea, mountains, lakes, and natural places, and introduce the Ghost Valley Tiangu and Wuling.

High City

Pray for peace, visit Inozu Station, Unification Observatory, DMZ Museum, etc.

Lin hooves

Using nature and culture as materials, we create a deep and gentle journey, and in addition to visiting the Zhaoyang Jiangshan Trail and the Birch Forest, you can also visit calligraphy halls and museums.

Hongchuan

With the theme of traveling in various forms suitable for friends, family, and even solo travel, we travel to camps, arboretums, and the Calry Hills Recreation and Sports Park.

Chuncheon

A place where you can enjoy food and rest, and travel to places such as legoland and Zhaoyang River, which are about to open, and experience Chuncheon cuisine.

Iron Plains

Located opposite North Korea, Teowon, based on spotless nature and peace, visit the Hantan River Galaxy Water Bridge, Peace Lookout, etc.

The media participating ones are: Chinese Internet celebrity Jiang Lizi, Nalu, who has a South American subscriber. Santana (YouTube 1.4 million, Instagram 350,000 followers), Brazil's Darth Vader. Genero (YouTube 300,000, Instagram 140,000 followers), Mexico's May (YouTube 500,000, Instagram 60,000), The United States' Natalie (YouTube 130,000, Instagram 20,000), Arab Lina Hassan (YouTube 250,000, Instagram 50,000), a single media community with more than 6 million followers combined, It is expected that the promotional content of Gangwon Province will play a considerable influence in the online promotion of the world.

When they traveled to 12 cities and counties, they starred in advertising films in various regions, and during the trip, they produced and uploaded more than 100 online materials related to gangwon-do travel, which has exceeded 5 million views so far and is expected to continue to increase, and it is expected to introduce the well-known scenery of Gangwon Province to more foreigners who like Korea in the future and give full play to its publicity role.