Text: Crescent Moon
On October 27, the "2021 Hurun Rich List" was freshly released, and the top two in the real estate industry this year were Yang Huiyan, 40, of Country Garden, and Li Shau Kee, 93, of Henderson Land, respectively, with 185 billion yuan and 170 billion yuan ranking 11th and 15th on the list, respectively, in terms of the number of people on the list, the proportion of real estate industry personnel continued to decline, ranking third with 9.4%. HuRun, chairman and chief research officer of Hurun Report, said: "For the first time in the real estate industry, no entrepreneur has entered the top ten."
The loss of real estate, but by the great health to steal the momentum, Nongfu Shanquan 67-year-old Zhong Sui's wealth increased by 25 billion over last year, an increase of 7%, with 390 billion yuan for the first time to become China's richest man. Zhong Shui, who won the position of the richest man by selling water, can be described as a "spoiler", before the birth of the richest man is not real estate or the Internet, Wang Jianlin, Ma Yun, Ma Huateng, Li Ka-shing and so on are regular customers of the rich list.
Zhong's wealth comes mainly from two unrelated fields, in addition to Nongfu Spring, he also holds a 20% stake in Beijing Wantai Biopharmaceutical Co., Ltd. In April 2020, Wantai Biopharmaceuticals was listed on the A-share market, and Zhong Xiaoxuan, who started with "Turtle and Turtle Pill", knows that the big health market is not only a huge market space, but also a lucrative profit.
As early as a conference in 2014, Ma Yun had said: "The next richest man must be in the big health market." It's just that Ma Yun, who is "halfway out of the house", has not been able to defeat Zhong Jing, who has been groping in the field of great health. From turtle and turtle pills to vitamin C, to drinking water, medicine and vaccines, what to do with health, the glory of the new richest man is the best reward for Zhong' eyelids.
In 1988, the Hainan Special Economic Zone was established, after resigning from Zhejiang Daily, Zhong Shui went south to start a business, and the earlier entrepreneurial project in Hainan was to grow mushrooms, which also benefited from the contacts he accumulated in the rural department of the newspaper, but due to climatic reasons, the project soon lost all of Zhong's investment. After planting mushrooms, Zhong Shui chose the site of Wanquan River to raise shrimp, but at that time, due to the influence of the Southeast Asian shrimp market, the price of shrimp plummeted and could not be sold at all, and Zhong Shui's shrimp project also came to an end.
Fortunately, he caught another big wind outlet, selling health care products, choosing to do Wahaha oral liquid Hainan agent, after becoming an agent, Zhong Shui was not at ease, with a strong desire to make money, he sold Hainan's low-priced Wahaha oral liquid, high price to Zhanjiang, Guangdong, to earn the difference, which obviously does not meet the regulations, belongs to the "string goods" behavior, Zhong Shui and Zong Qing after the unhappy dispersion.
If part-time work is not successful, you can only be the boss yourself, in 1993, the inspiration of Zhong Jingshan, decided to gamble, and cobbled together to create Yangshengtang Co., Ltd., ready to make a "turtle turtle pill". At that time, Wahaha oral liquid was for children, Zhong Jingmei set the user as a middle-aged person, and played an advertisement of "the grace of nurturing, unrequited, Yangshengtang turtle and turtle pills". Because of its unique concept, "health turtle and turtle pills" was snapped up on the first day of the advent, and in just one year, the health turtle and turtle pills were sold from Hainan to all parts of the country, and Zhong Also earned the first 10 million in his life.
Represented by "Healthy Turtle And Turtle Pills", many of Yangshengtang's brands and foods have unique concept entry points in marketing, because of their originality, they can make users refreshed and quickly play a space in the market. With the rise of Yangshengtang's popularity in the country, Zhong Jingxuan took advantage of the victory to chase back the beverage industry with trillions of growth potential.
In 1996, Zhong, who was worth tens of millions, returned to Hangzhou and established Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd. (the predecessor of Nongfu Mountain Spring). In 1997, Yangshengtang launched the "Nongfu Mountain Spring" brand bottled water, put forward the concept of "natural water" at the 2000 press conference, overturned pure water, and quickly occupied the market with advertisements such as "we do not produce water, we are just the porters of nature" and "Nongfu Spring is a little sweet". With the maintenance of the three labels of nature, health and safety, this natural porter directly overwhelms the entire industry and becomes the leader of today's packaged drinking water industry.
In the first half of 2021, Nongfu Spring achieved revenue of 15.175 billion yuan, an increase of 31.4% year-on-year, and net profit reached 4.013 billion yuan, making countless peers unattainable. If calculated according to this performance development trend, it is expected that the revenue of Nongfu Spring is expected to exceed 30 billion yuan in 2021.
"Nature's porter" Nongfu Spring, so that more and more people see the infinite possibilities of the big health market, another competitor Wahaha, also in the past two years to transform into the "big health industry". As early as 2014, Ma Yun has begun to enter the health field and began to lay out in this field, acquiring CITIC 21st Century, which is now Ali Health, which was now purchased at a purchase price of 1 billion yuan, and now Ali Health has developed to a market value of 130 billion Hong Kong dollars.
Not only Ma Yun, Ma Huateng also has a medical dream. Since 2012, relying on a number of products such as WeChat, Tencent has continued to actively lay out the field of "Internet medical treatment", successively laying out medical services such as chronic disease management, smart hospitals, genetic testing, insurance, and medical services, and trying to intervene in medical links in various fields.
More emblematic of the incident is that Li Ka-shing threw in the life-sustaining substance in 2017, and after eating it, the 90-year-old man directly called out that "it seems to be back to the 20-year-old situation". In June this year, its 20 billion heavy position and Huang Pharmaceutical were listed, and the first day of listing rose by 111%, and it is obvious that the big health plate has been a big fat meat carefully laid out by Li Ka-shing.
Li Ka-shing's efforts to prolong his life and continue his life have been talked about to this day, in order to be 20 years younger, imitators flocked to each other, in 2019, Pan Shiyi also revealed on a platform that he was eating dietary supplements of the above ingredients, and other celebrities were countless. In addition, Lei Jun has also created a millet bracelet and a millet scale for health monitoring, exploring health big data... Bigwigs from all walks of life have entered the battlefield of great health through self-construction, investment, mergers and acquisitions.
The next 10 years will be the golden decade of the big health industry, who can occupy the upper hand, may become the future of China's richest man. Who will be China's richest man next?