On August 1st, SFC and Symon Fashion Design held a signing ceremony for the Sustainable Fashion China Fashion Convention at the Beijing headquarters of Beijing Dongzhimen Ruyi Group, and after the signing ceremony, Yao Yao, founder of Symon Fashion Design, and Xue Xiaoge, Secretary General of Sustainable Fashion China Alliance, had an in-depth exchange and expressed their views on sustainable fashion alliance.
Founder of Thermon Fashion Design: Yao Yao
Founder of Beijing Thermon Corporate Image Planning Co., Ltd., senior commercial brand visual merchandising expert consultant
Focus on the research and practice of commercial brand image, and focus on the establishment of the brand's visual marketing system, and have profound achievements.
His works have won many awards at home and abroad; Because of his outstanding professional standards, he was appointed as the landscape deepening design and design director of the fourth lot of the image of the Beijing 2008 Olympic Games venues, responsible for the key image landscape design of the Capital International Airport T1\T2\T3 Terminal, Security Command Center, Doping Testing Center, Olympic Sports Center Stadium, Olympic Sports Center Gymnasium, Yingdong Swimming Pool, Olympic Water Park and Marathon.
During the Beijing APEC Summit, as the general manager of the logo guide image of Beijing Yanqi Lake International Convention and Exhibition Center, and experts in various fields to build China's most high-end conference center After years of research and exploration, Thermon has developed the industry-leading "Brand Facebook" and "SI Design Treasure Book" core practical tools, "Brand Face" well solves the accuracy and visualization problems of brand differentiation strategy, and "SI Design Treasure Book" is based on summarizing the SI characteristics of various categories of commercial space. Developed SI scientific planning and practical templates.
As a senior expert in image planning and implementation, he has long served as a consultant for many well-known brands at home and abroad, and is committed to the innovation of brand profit model, brand sustainable development innovation theory and practical work of application tools. And continue to focus on the brand visual marketing system system system, continuous, internationalization. In the future, we will also serve more influential customers in the professional field of brand image strategy and visual merchandising, and create more value for enterprises and customers!
What is your attitude towards sustainability? Many people think that doing sustainable development means increasing costs, what do you think about this?
In fact, sustainable development is an inevitable form of the entire social development, in the long run, sustainable development is more and more concerned by the society, from the social level, there will be more enterprises in the society aware of economic sustainability, social sustainability, environmental sustainability and so on. In a small way, the enterprise is a virtuous circle of regeneration, a process of continuous re-creation. I personally believe that sustainable development is a virtuous regeneration and cycle, which is a process of secondary investment in enterprises, through continuous accumulation of brand value, to create more influence for enterprises in the future, and to establish a good cognition in the public mind. So I think it's an investment in the business, not a simple cost investment.
The original concept of Thermon Fashion Design talked about some of the relationships between people, architecture and nature, can you talk about it specifically?
From the beginning of its establishment, Thermon fashion design has always advocated humanistic society, environmental protection concept, etc., which is also a demand for creation, after so many years, we have been insisting on working hand in hand with enterprises, emphasizing the company's environmental awareness, sense of social welfare, and finally sharing our brand culture with each other to obtain the sustainable development of both brands.
In your professional design career, have you been exposed to any sustainability-related projects before?
In the nearly 20 years of the company's development, we have no shortage of high-quality customers, which will involve some more social welfare enterprises. In fact, in the process of some projects, we also pay more attention to environmental protection, including some high-quality materials, etc., which will involve sustainable development.
Nowadays, in the fashion industry, there are more and more companies doing some public welfare and sustainable development projects. In your opinion, what is the future development trend of fashion design in terms of space, architecture, etc.?
Personally, I think that from the perspective of the overall design trend, it is still people-oriented. Future design will be more inclined towards personal comfort, including wellness, digital media, the perfect combination of new technologies and aesthetics. This also helps the design to remain sustainable.
Have you been in the fashion industry for so many years, have you also felt the change of sustainability in all walks of life? Is the impact of sustainability expanding?
With the continuous advancement and development of society, in the 21st century, more high-quality enterprises have begun to realize the concept of sustainable development such as environmental protection and regeneration. From the process of many project operations, I can also feel that these companies have increased their awareness, including the awareness of the whole society and the environment.
In fact, our common philosophy is to build a better world and to work together for a better human society. As creatives in the design industry, we hope to use more advanced means, use more scientific and technological elements and sustainable reuse of materials, and invest in the commercial space, so as to help enterprises achieve more sustainable growth, but also to make a contribution to the re-construction of the whole society.