In the streets and alleys of Changning, the building business circles, you will not only encounter guiying and floating dark incense, but also colorful cultural services such as the plucking of strings and the sweeping of people's hearts...
At noon not long ago, a concert of the piano string trio, a classic Disney film score, was quietly staged in the lobby on the first floor of the Raffles City Office Building in Changning.
Immersed in the music, the white-collar workers could not move their feet. 《Can you Feel the Love Tonight》《Let It Go》...... With 14 classic tracks in one go, listening to the strings and spending a wonderful lunch break, the building staff felt the beauty of "art is around".
In fact, this is not the first concert of the year. Inadvertently, face-to-face and artistic "collision" a full heart, in Changning, anytime, anywhere can happen.
This is because, as one of the public cultural projects for the private sector in Changning District in 2021, the Changning District Culture and Tourism Bureau has long identified the balance point of cultural supply and demand, jumped out of the "sense of constraint" of theater performances, achieved "full coverage" of the four-level public cultural service facility network, and public cultural venues at all levels can directly "order on demand".
"Beyond the doorstep is where culture lies", this is true. With the vigorous promotion of the district government's practical projects "Thousands of Cultural Benefits four-entry Project" and "Art Exchange Changning Art Popularization Project", public cultural venues at all levels in the district regularly carry out public welfare services for special groups, from Yangchun Baixue to Xiariba people, the "menu" of the public cultural project for the benefit of the people has become more and more "appetite" for everyone. Comprehensive performances, art guided tours, exhibition displays, special activities and other types, and residents' preferences should be integrated, according to local conditions, so that a "flash mob" cultural experience course "second into" state, a highlight of the exhibition can be seen everywhere...
Since the beginning of this year, the Changning Public Culture Project for the Benefit of the People has focused on the characteristic themes of "Teacher's Day", "Mid-Autumn Festival" and "Twenty-Four Solar Terms", and has distributed and guided more than 7,000 public cultural activities in district-level venues, 10 towns, campuses, private cultural venues, parks and business circles in the form of performances, exhibitions, cultural experiences and brand activities. More than 800 mass cultural team guidance sessions were carried out in various public cultural venues at all levels, such as community cultural activity centers in 10 streets and towns, cultural activity rooms in residential areas, etc. More than 200 online handmade training and offline public cultural training with the themes of "24 solar terms" and "non-genetic inheritance" were carried out in 10 towns and towns.
What is even more surprising is that when the supply of culture and art is like "source living water" to nourish the daily life of residents, it has quietly broken the "fixed dishes" of the art feast, and the casualness of "ordering on demand" has become a reality.
With the deepening of the construction of public cultural facilities in the region, Changning has now formulated the "Detailed Rules for the Implementation of the Collection of Public Cultural Resources distribution in Changning District", and based on the "Distribution Manual", further improve the online service platform for the supply of public cultural product content, and realize more convenient and accurate "menu-style" and "order-type" services on both the supply and demand sides.
Take the changning district public cultural supply "art into the business circle" and "art into the building" special activities, that is, according to the preliminary investigation of the preferences of employees in the building business circle, "exclusive" selected magic shows, concerts, stage plays, music and art synthesis and other art forms for everyone to choose. It is not difficult to see from the selection and performance of the brass symphony, the brass quintet... With an elegant style "absolutely" to win, more for the white-collar class "taste", more in line with the modern aesthetic taste.
Therefore, when a special Disney concert was held in Jinhongqiao International Center, Dongyin Group and other places, the beautiful notes rose and fell, intoxicating.
In addition to "on-demand order", it has to be said that there is also "spelling order", which is another bold attempt made by Changning according to local needs. Originally, from 2020, after Changning District upgraded the function of the online supply management platform and opened the four-level authority to "order" to the residential area, it joined the "spelling list" function of multiple residential areas, and several neighboring neighborhood committees "spelling single", the cost was relatively reduced, and residents could enjoy more colorful cultural activities, which greatly enhanced the sense of cultural acquisition and happiness.
Nowadays, in Changning, art is encountered at any time, bit by bit, and the needs of residents in choosing and experiencing public cultural services are becoming increasingly diversified. In the near future, more art forms that can be felt, known, reachable, can be used, will be used, and want to be used will emerge to meet the needs of residents.
Is this kind of artistic life worth looking forward to?
Some of the pictures are provided by the Changning District Public Cultural Distribution Center
Text/Image: Yan Man
Edit: Gao Qin
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