Hello everyone, I am Crackle, a melon-eating girl who runs to the front line of the melon field.
In recent years, the most common way to become popular overnight is the Internet, and a simple video or a photo can attract the attention of tens of millions of people.
However, although popularity comes quickly, it is not an easy task to maintain for a long time. Even the Internet celebrities who have only become popular in the past two years have now gone in different directions.
01 Xiao Wu
In 2018, Xiao Wu complained about the sky-high barbershop in the well-known people's livelihood program "1818 GoldenEye", and because of his extremely discerning appearance, he successfully went out of the circle and became the first choice for many people's emoji libraries.
After becoming popular, Xiao Wu also stressed that he would not enter the entertainment circle. But it didn't take long for him to start advertising on social platforms, sign up for companies, and even land on Happy Base Camp, without the slightest intention of keeping his previous promises.
As Xiao Wu became more and more exposed in the public eye, he also ushered in his first wave of rollovers.
Xiao Wu was exposed by netizens that when chatting with people on private social accounts, he said some ambiguous remarks, asked for nude photos, and even attached his own large-scale photos.
Although, Xiao Wu said on the public social platform that he was a stolen number. But after the Hangzhou Internet police asked Xiao Wu to call the police, he immediately deleted the statement.
Subsequently, his agent came out to clarify, saying that it was sent by Xiao Wu's cousin with his mobile phone.
This reason seems a little too far-fetched, right?
In recent times, because the photos posted by Xiao Wu on the video platform have changed a lot compared with before, some netizens said that he went for plastic surgery?
But just yesterday, a paparazzi photographed Xiao Wu kissing a girl on the street.
Judging from the video, his appearance is similar to before, and the rumors of plastic surgery are also self-defeating.
02 Lu a silk
Internet celebrities like Xiao Wu who have rolled over are really not in the minority. Relying on her husband's split legs to quickly divorce, Li Bai Fumei's single mother set up a million fan net red lu a trace, is one of them.
Some time ago, because Lu Yisi and her ex-husband Ge Cheng had a conflict, she published a long article on the Internet accusing her ex-husband of robbing children on the street, and also admitted that she remarried him because of the problem of buying a school district house.
As a result, Ge Cheng did not save face for her, but instead burst out more fierce material.
It turned out that after learning that Ge Cheng had cheated on him, Lu Yi quickly chose to divorce her ex-husband. But as soon as they left the confinement center, the two resumed their former relationship.
Over the years, Lu Yisi has constantly pretended to be a single mother who dares to love and dare to hate on the Internet, and has made up a new boyfriend for herself, so as to gain the favor and attention of netizens and make money. Behind the scenes, she has not been separated from her ex-husband, and she has also chosen to remarry Ge Cheng this year.
In addition, Ge Cheng also released a video of Lu Yiyi kneeling down to apologize to him for cheating, which is really a bit surprising.
Lu Yiyi is obviously well-off, the family is not bad money, and the money he makes as an Internet celebrity is also a lot, but he can't suppress his greed, deceive netizens, and the car is not innocent.
03 He Classmate
In the first two years, the technology blogger He Stunned many netizens through a very creative 5G life video.
Because many of his subsequent video content is very creative, the copywriting is also very good, so even if he is not updated frequently, he has successfully gained a lot of fans on the video website, basically each video has more than eight million views.
However, at the same time, He has also recently encountered a lot of criticism.
At the end of July this year, it was the time of the Typhoon rain Olympic Games, and as a result, a hot search for his graduation inexplicably appeared at the top of the hot search. At that time, this matter was criticized by many netizens: this He classmate is who is sacred, and it is a bit awkward to buy hot search at this time.
Two days ago, a new video he released caused a lot of controversy. The content of the video is wonderful -
He said that he wanted to complete an unfinished project of a well-known foreign company, a wireless charging pad, and he also wanted to make this charging pad bigger and more functional.
In the end, the transparent table he made was really amazing, and the video was also viewed amazingly, even reaching more than 13 million.
However, the director of a domestic brand of mobile phones forwarded a video of He to express his dissatisfaction. Because he used the brand's wireless tracking charging pad in the production process, but he did not mention it.
Subsequently, some netizens pulled out the desktop of He's transparent table, which was actually the product of another transparent TV of the brand after dismantling, but he also did not mention it.
Moreover, because this transparent panel actually has no touch screen function, the animation changes generated after He Students poke the screen in the video are actually special effects.
This kitten, which is clearly an animation on the table, can be seen through the opaque mobile phone.
Like He classmates can spend the time to make a good video, is already a rare thing, rather than because of the concealment of information caused by the disgust of netizens, it is better to be generous and frank, explain the truth of the video, I believe that everyone will not mind.
04 Plum Ziqi
Li Ziqi, who became popular through rural filming of pastoral life videos, became a global Internet celebrity, and was even regarded as a benchmark for Chinese cultural output, has recently fallen into difficulties because of some disputes with companies.
So far, she has stopped for more than three months.
The main dispute between Li Ziqi and the company stemmed from the distribution of benefits, because of the problems when the contract was signed, Li Ziqi, as the company's largest source of traffic, could not get matching benefits from the company.
Take the very well-known plum snail powder for example, this product is very popular on the Internet, the annual sales volume can reach 500 million, but because the main body of the store is the company, so the person who earns this part of the money is also the company.
In the process of producing products, the company has many quality problems. After these problems were exposed by netizens, the person who was scolded was Li Ziqi, who stood in front of the stage.
It is no wonder that Li Ziqi felt that it was not fair, not only chose to call the police, but also filed a complaint to sue the company in court. I also hope that she can solve the problem as soon as possible and continue to output good works for the audience.
05 Ding Zhen
Compared with the above Internet celebrities, although Ding Zhen has received a lot of controversy, his development is much smoother.
Last November, just by relying on a smile in a short video, Ding Zhen, who has lived on the plateau for many years and even speaks Mandarin is not smooth, has become the representative of innocent and wild handsome men in the minds of countless people overnight.
For a time, countless netizens ran to his hometown of Litang in order to punch the clock, and Ding Zhen became the ambassador of the entire Sichuan cultural tourism
Although after becoming popular, Ding Zhen did cause a lot of controversy, and many people commented that he did not have the actual ability to make so much money.
However, these controversies did not have much impact on Ding Zhen, but gave him time to settle down and walk more calmly.
After Ding Zhen became popular, he did not choose to sign a mcn agency, or participate in the draft like other handsome-looking Internet celebrities, but was signed by a local state-owned enterprise.
During this year or so, while learning Mandarin, he also participated in many cultural promotion activities.
At the same time, many evening parties and variety shows also gave an olive branch to Ding Zhen. For example, CCTV's network Spring Festival Gala, as well as the variety show "Chinese Restaurant" and so on. Not long ago, he also attended the annual party of a short video platform.
If Ding Zhen can be like this, always maintain a humble learning attitude, and contribute his own strength to cultural publicity, perhaps he can really become a clear stream in the Internet celebrity industry.
Will fire conclusion -
In this Internet era, the huge benefits brought by overnight popularity can indeed smash people in an instant, and the huge temptation that follows has the ability to make people confused between the southeast, the northwest, and the northwest.
Many Internet celebrities are therefore caught in the trap of greed, and finally they cannot extricate themselves and suffer the consequences of themselves.
Therefore, in addition to the surprise of being hit by the pie, you should also pinch yourself, stay sober, and think about how to rely on your own ability to rationally and legally use the benefits obtained in front of you to go further.
For their own greed, choose to take shortcuts to make quick money, and even rely on deceiving netizens to obtain benefits, then the final overturning can only get a well-deserved evaluation.