On October 23, 2021, in Zhengzhou, Henan Province, the Shede Wisdom Old Wine Feast, organized by the owners of Shede Wine, set sail again after the departure of Rongcheng. "Time to brew tasting a hundred years" as the theme of this event, the high specifications and high standards will be implemented to the end, the immersive interpretation experience mode of reading and giving, tasting rhyme, and tasting giving, tasting the old wine and wine, and showing the cultural connotation of the willingness to the guests deeply and directly in front of the guests, and jointly tasting the wisdom of the willingness of a century-old life.
During this period, Ge Jianxiong, senior professor of Fudan University and Chinese historical geographer, Zhang Tao, director of Phoenix Financial Channel, Zhang Yu, famous writer, former chairman of Henan Writers Association and president of Zhengzhou Shede Wisdom Club, Yang Qing, well-known media person, former editor-in-chief of Dahe Newspaper and currently member of the advisory committee of Henan Daily Newspaper Group, Ren Helin, inheritor of the national intangible cultural heritage woodblock new year painting and director of the Kaifeng Songdu Woodblock New Year Painting Museum, and Wei Wei, vice president of Shede Liquor Co., Ltd., Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company, and Ren Ren, general manager of the old wine center of Shede Liquor Marketing Company, attended the banquet, and the guests at the venue tasted the wine and talked about the willingness.
Century-old wine, the best of time
Solidify the foundation and witness the wisdom of giving
After the precipitation of time, the more willing to develop its unique texture and taste, the more willing to develop, the more willing is a kind of wisdom that has been passed down for thousands of years, and the wisdom of willingness from ancient times to the present has been accompanied by every historical node and major decision. The same is true for the Shede wine industry, and the wisdom of Shede has always been in the shadow of the development of the enterprise.
Wei Wei, vice president of Shede Liquor Co., Ltd., delivered a speech on the spot
"Willingness is a kind of self-confidence in the cause. In our lifetime, we will make countless choices between giving and giving, but only those who are truly capable can give up calmly and enjoy it. In the more than 40 years of reform and opening up, there have been countless enterprises and countless brands that have risen and fallen in the tide of reform and opening up. In running a business, what should be given and what should be deserved needs to be subtly grasped. A decision, in the eyes of others, may be risky, gambling... In the face of pressure, only self-confident people can better grasp the scale of giving and gaining, make correct choices, and make breakthroughs. Wei Wei, vice president of Shede Liquor Co., Ltd., used a generous speech at the event to tell the wisdom of he and the company.
The old wine strategy of the liquor industry is based on the cognition that "willingness is self-confidence, the overall situation, and the big vision". Since 1976, Shede Liquor has abandoned the business mentality of quick profit and reserved enough quantities for storage of each batch of high-quality base wine. Shede old wine has been able to bloom noblely after time precipitation, is scarce, noble, high-quality synonymous, as of now, Shede wine industry has a rich reserve of high-quality old wine, the achievement of the core advantages of the shede wine industry old wine strategy. Shede old wine is widely praised and sought after by consumers. It is precisely because of the persistence of the wisdom of the willingness that we have the opportunity to appreciate the uniqueness of the aged wine, the time to the wine, and the taste of the century-old wine.
In addition, the decision-making of the shede liquor industry in the development process reflects the wisdom of the liquor industry, and the shede liquor industry has never put forward ecological winemaking, and has invested in building an ecological winemaking industrial park covering an area of 6.5 million square meters. Adhering to the unique "six olds" winemaking process, adhering to the craftsman spirit of "willing to use materials, willing to use labor, willing to use time", highlighting the quality charm of shede old wine.
A thousand years of cultural carrying
Willing to keep up with the times
Overlooking the ancient and modern in the long river of history, the wisdom of willingness runs through the development of Chinese civilization. Ge Jianxiong, a senior professor at Fudan University and a Chinese historical geographer, delivered a keynote speech on "Why the Yellow River is the Soul and Root of the Chinese Nation", in which he said, "The Yellow River is the soul of our Chinese nation! The Yellow River is the root of our Chinese nation! I believe that this should also be the culture of willingness, the concept of our willingness, and the common soul and root of all of us! ”
Ge Jianxiong, a senior professor at Fudan University and a Chinese historical geographer, delivered a speech
In the wisdom dialogue forum, Zhang Yu, a famous writer and former chairman of the Henan Writers Association, Zhang Tao, director of the financial channel of Phoenix Network, Yang Qing, a well-known media person, and Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company, profoundly interpreted the wisdom of Shede from the perspective of national economic decision-making to personal life.
Zhang Tao, director of Phoenix Financial Channel (first from left), Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company (second from left), Zhang Yu (second from right), famous writer and former chairman of Henan Writers Association, And Yang Qing, a well-known media person (first from right)
Any life needs the polishing of years, and any fine wine needs the wine of time. Just as the new wine, the 6-year-old wine, the 10-year-old wine, the 20-year-old wine, the wine of different years is like a view and realization corresponding to different lives, from the young ambition of the bird to the final completion, in the long river of life precipitation, the wisdom of the willingness is more and more like a pearl with a unique beauty and charm.
The wisdom of Shede deserves better promotion and inheritance, so Shede Liquor industry and Phoenix Network jointly created the original IP of "Shede Wisdom Figure". Since 2017, it has focused on elites in various fields and pioneers of the times, collided with the wisdom of shedding in depth dialogue, told its willing attitude in the face of decision-making, and carefully analyzed and intuitively presented the wisdom of shede.
Willing wisdom · old wine feast has been unanimously recognized by the industry, the old wine feast is the accelerator of the strategy of willing to give up old wine, the old wine feast is aimed at different regions, so that more and more people feel the charm of old wine, is an effective way to promote the nationalization process of the wine industry. In the near future, Xi'an, Shenyang, Shanghai and other cities will also usher in the wisdom of the old wine feast, different cities, different elites of various industries, willing to give the wisdom will be multi-angle, multi-level in-depth discussion, must be a double feast of wine and wisdom.