Yang Qian became Adolf's quality spokesperson; Sun Yiwen became the recommended officer for fresh light salt in June; and AC Milan's loss last season fell to 96.4 million euros
Yu Tang DYNASTY
Bring you daily domestic and foreign sports industry news
Domestic industry information express
Yang Qian became the spokesperson for Adolf's quality
On October 26, personal care brand Adolf announced that Olympic shooting champion Yang Qian has joined the Adolf family and become the spokesperson for Adolf quality. At the Tokyo Olympic Games, Yang Qian shot the first gold for the Chinese delegation and immediately became the object of pursuit by major brand manufacturers. After the Tokyo Olympic Games, Yang Qian has established commercial cooperation with well-known brands such as Xiaomi, Geely Automobile, and Peacebird.
Sun Yiwen became the recommended official for fresh light salt in June
On October 26, June Fresh, a high-end soy sauce brand owned by food company Shinwa, announced that the champion of the women's epee individual competition at the Tokyo Olympics would become the brand's light salt soy sauce recommendation officer. June Xian wrote on the official Weibo: I have seen Sun Yiwen who is riding the waves on the field, and she is a cute and casual girl next door, and she is also a tough and persistent cool girl. Sun Yiwen, who is beautiful on and off the field, is inseparable from the training of sufficient self-discipline on weekdays, and a healthy drink and good seasoning are also essential.
Gu Ailing leads the "China Mobile 5G Ice and Snow Team"
On October 27th, the "China Mobile 5G Ice and Snow Team" was officially unveiled, including Gu Ailing, the freestyle ski world champion, Xu Mengtao, the freestyle ski aerial skills world champion, Sui Wenjing and Han Cong, the figure skating world champion, and the short track speed skating world champion Ren Ziwei, as well as the obstacle track national team, the freestyle ski U-field national team, the biathlon national team, the freestyle ski jump and the slope obstacle course national team.
Beijing Winter Olympic Park was settled in Beijing Shougang Park
On the occasion of the 100-day countdown to the opening of the Beijing Winter Olympic Games, the Beijing Winter Olympic Park was officially unveiled on the evening of the 26th. Beijing, which is about to become the "City of The Double Olympics", has the "Double Olympic Park" - Beijing Winter Olympic Park and Beijing Olympic Park, which reflect each other and create a beautiful business card for Beijing. With the efforts of all parties, the "Beijing Winter Olympic Park" was settled in Shougang Park. The International Olympic Committee approved the use of the name Beijing Winter Olympic Park on January 4 this year. The park covers a total area of 171.2 hectares, including Shougang Ski Jump, Beijing Winter Olympic Organizing Committee Headquarters, Beijing Winter Olympics Main Operation Center and other event operation centers, the National Winter Sports Training Center venue group, Jin'anqiao Digital Intelligent Industry Agglomeration Area, service trade venues and other buildings.
International industry information express
Three LEGOCO companies became sponsors of the Women's European Championship
UEFA and fa-fa have announced three new national sponsors for the 2022 Women's England Women's Championship, namely Lego, jewellery brand Pandora and digital bank Starling Bank. The tournament will take place next year from 6 to 31 July in 10 stadiums in nine cities in England. The event's partnership with LEGO is part of the company's ongoing commitment to supporting girls who are rebuilding the world through creative problem solving and "Ready for Girls" campaigns. The partnership with Pandora is in line with their mission to express people's love and passion, highlighting the important role that team sports can play in fostering confidence and identity among young people. Four-time winner of the UK's Best Bank Award, Starling Bank will demonstrate its commitment to health and well-being, empowerment and equality.
BMW became the NHL's official luxury car partner for the New Jersey Devil and New York Islanders
BMW announced itself as the official luxury car partner of two NHL teams, the New Jersey Devils and the New York Islanders, focused on creating premium experiences for ice fans and event attendees at the Prudential Center and UBS Arena. In addition to being a full partner for both teams, the partnership will also include free parking and benefits for BMW owners, with a range of experiential activities designed to attract current and future BMW owners.
AC Milan's loss last season fell to 96.4 million euros
Ac Milan recently announced its financial statements at the shareholders' meeting for the period ending June 30, in which the club's loss fell from 194.6 million euros to 96.4 million euros, that is, 98.2 million euros less than the previous season. This is also a testament to a significant improvement in the club's financial situation, especially in the context of the pandemic. Specifically, entering the Champions League brought a total of 75 million euros in revenue, in addition to an increase of 17 million euros in revenue from commercial activities, and 31 million euros in expenses and costs.
HOKA ONE ONE became the world's top partner for the international trail running tour UTMB World Series
HOKA ONE ONE, a brand of Dex Outdoor Products Co., Ltd., and UTMB World Series, the top international trail running tour, jointly announced the signing of a multi-year cooperation agreement. From 2022, HOKA ONE WILL officially become the first global cooperative brand and top high-tech shoe and apparel partner of the UTMB World Series, injecting new vitality into trail running through high-performance product lines around the world, helping athletes break through themselves in international top events, and working with UTMB to lead the development of global trail running events.
The owner of the American logistics technology company is interested in acquiring Derby County
According to the Guardian, an American businessman has announced his intention to buy Championship club Derby County, and recently published a letter to fans. Chris Kirchner is the founder, owner and CEO of Slync.io, a global logistics technology provider. In a letter to Derby County supporters, Kirchner said: "We don't know each other yet, but we all have two things in common: our love of football and our desire to rebuild Derby County as a club that everyone is proud of. ”
A sports and casual footwear brand Allbirds has an IPO valuation of more than $2 billion
As early as August 31, Allbirds, an innovative sports and casual shoe brand in San Francisco, had applied to the U.S. Securities and Exchange Commission for an IPO. According to Monday's filing with the SEC, Allbirds will issue 15.4 million shares at a price of $12 to $14 per share, in addition to 3.85 million shares to be sold by existing shareholders. At the upper end of that band, Allbirds will raise about $269 million through an IPO, with an overall valuation of $2 billion. If you include employee stock options and restricted stock, the valuation will reach $2.2 billion.
Yutang Sports Marketing Conference
Yutang Sports plans to hold the "Yutang Sports Marketing Conference" on November 16. On the one hand, the conference reviewed the excellent sports marketing events in 2021, and at the same time discussed the development and direction of the future sports marketing market; at a deeper level, Yutang Sports hopes to use this platform to create a sports marketing vane and make it a gathering place for the future of sports marketing.
How to participate, please click "How to participate in the Yutang Sports Marketing Conference?" Here's how it all goes."
The meeting is mainly divided into three parts.
The first part: sports marketing ideas discussion, the main proposition is the 2022 new sports marketing era: new breakthroughs and new opportunities.
The second part: resource promotion, mainly introduces the sports industry resources with high marketing value in 2022.
The third part: award exchange, Yutang Sports will launch the 2021 Yutang Sports Marketing Annual Awards Ceremony.
Disclaimer: The content of this article is compiled from the network, and the pictures are from the network except for the signature, if there is infringement, please contact us.