Following the winning of the "Best Dipping Sauce Award" at the Wow Food Awards 2021 Global Innovative Food Awards, June Fresh light re-enactment. On June 30th, the 7th GDMS Global Digital Marketing Summit and the first VCON Cutting-edge Brand Exhibition came to an end in Shanghai, and June Fresh Light stood out among the 200 emerging brands shortlisted brands, and won the "Most Innovative Brand of the Year" in the VCON Star Awards New Brand Group.
As the industry's first exhibition to focus on cutting-edge consumer goods, VCON New Brand Exhibition is regarded as "a bellwether for future consumer trends". Being able to win a place in the encirclement of more than 200 cutting-edge brands such as Yuanqi Forest, Bubble Mart, and Daily Black Qiao, June Fresh is not easy as a "long-established" soy sauce brand.
"In the dimension of user first, there is actually no distinction between new and old brands. All brands that focus on consumer needs, research and development, production, and continuous iteration are young brands and cutting-edge brands. The person in charge of the June Fresh brand said, "June Fresh hopes to meet the needs of consumers with high-quality products, and also hopes to lead the needs of consumers with more advanced concepts." ”
Since the daily salt intake of Chinese people far exceeds the recommended value of the World Health Organization, "healthy China, salt reduction first" is becoming a common consensus. But the concept of healthy life with salt reduction is easy to popularize, how can it be productized and better applied in real life? As a result, June Fresh and Light creatively put forward the concept of "step by step salt reduction", according to the salt needs of different groups, launched 12 grams, 10 grams, 8 grams of different salt content products, to help people of different tastes to solve the difficulty of phased salt reduction, gradually develop a light salt taste, and finally reduce the salt a little bit.
In addition to the concept of "step by step salt reduction", June Fresh Light also achieves "hard core salt reduction" in product quality, through patented salt reduction technology, targeting the regulation of various indicators in the fermentation process, while integrating modern biological fermentation and clean production technology, retaining the amino acids and aroma components in soy sauce to the greatest extent, for the first time in China to achieve no add preservatives and monosodium glutamate, no dilution of soy sauce original juice concentration, still achieve a "new low" salt content, so as to truly achieve salt reduction without reducing flavor, salt reduction without nutrition, salt reduction without reducing grade.
At the earlier evaluation meeting of the "Research and Industrialization of High-quality Salt-reducing Soy Sauce" of the Chinese Society of Food Science and Technology, Many experts such as Sun Baoguo, academician of the Chinese Academy of Engineering, Meng Suhe, chairman of the Chinese Society of Food Science and Technology, agreed that June Fresh light created a "new standard for high-quality light salt soy sauce".
VCON Star Award is the world's first comprehensive, Chinese local original award created for cutting-edge brands, focusing on the growth story and successful experience of cutting-edge brands, initiated by VCON New Brands Exhibition, together with ByteDance's integrated digital marketing service platform Giant Engine, the world's leading market research group Ipsos, and the leading data intelligent solution provider, focusing on the new brands that have outstanding performance in the new consumer field, based on e-commerce sales data, emerging media channel performance , and consumer minds, to create a cutting-edge brand value of the top 100 list. The June Fresh Light Series has won the "Best Dipping Sauce Award" of the Wow Food Awards 2021 Global Innovative Food Appraisal Competition and the "Most Innovative New Brand of the Year" in the VCON Star Innovation Awards New Brand Group, which is the only "double ingredient champion" in the condiment industry.