On July 20, 2021, Brand Rating Authority Zenbrand released the 2021 China Customer Satisfaction Index SM (C-CSI) Brand Ranking and Analysis Report. Among them, Shin and June Fresh ranked first in the soy sauce industry with a high score of 85.2.
China Customer Satisfaction Index SM (C-CSI) was first launched in 2015 and has been supported by the Special Fund for Brand Policy of the Ministry of Industry and Information Technology. In 2021, C-CSI released satisfaction results for 202 categories, covering fast-moving consumer goods, consumer durables and services. Among them, the FMCG industry contains 83 categories, and the C-CSI score is 80.1, leading the three industries. The score of 85.2 in June, Xinhe, is also much higher than the average level of the FMCG industry.
TOP1 satisfaction comes from refined demand satisfaction
Why can Xinhe June Fresh become the first in China's customer satisfaction index soy sauce industry? This is inseparable from June Fresh's efforts in product innovation.
Surveys show that Chinese adults consume more than 10.5g of salt per day on average, far exceeding the 5g standard recommended by the World Health Organization. In addition to obesity, high blood pressure, and cardiovascular disease, excessive salt intake may also increase the risk of stroke and osteoporosis. As an important landing action of the "Healthy China" strategy, the National Healthy Lifestyle Diet Action advocates "three minus three health", salt reduction, oil reduction and sugar reduction, of which "salt reduction" is in the first place and is regarded as a new starting point for the cultivation of a healthy lifestyle.
Based on the guidance of the "Healthy China" strategy, June Fresh, which has been advocating healthy diet, has developed and launched a new sub-brand - June Fresh. Light, the first to put forward the concept of "step by step salt reduction". Many consumers are accustomed to a "heavy taste" diet, and it is difficult to change it all at once. According to the different taste needs of different groups of people, June fresh. Light launched 8g light salt original sauce, 10g light salt original sauce, 12g light salt oyster sauce and 12g light salt kombu soy sauce, by providing products with different salt gradients, to help people with different dietary taste habits gradually get used to light salt taste, reduce salt intake, and develop healthy eating habits of light salt.
According to reports, in June fresh light salt soy sauce, put an end to the dilution process with water, through the patented salt reduction technology, remove sodium ions, for the first time in the country to achieve no add preservatives and monosodium glutamate, do not dilute the original juice concentration of soy sauce, still reach the current market soy sauce salt content "new low", so as to truly reduce salt without reducing flavor, salt reduction without reducing nutrition, reducing salt without reducing grade. In order to achieve this high-quality salt-reducing soy sauce standard, Xinhe Group, the parent company of the June Fresh brand, has invested tens of millions of yuan in research and development.
China's first white paper on salt reduction was released, so that salt reduction is "evidence-based"
On July 12, under the witness of He Xiongfei, editor-in-chief of New Weekly, Zhong Kai, a well-known science author in the field of food safety, Zheng Feifei, author of nutrition science, Yun Wuxin, a well-known popular science writer in the field of food engineering, Wu Min, founder of Food Talk, and other industry experts and talents, the "White Paper on ≤ 12 Grams of Salt Reduction" was jointly released by June Fresh Light Brand and New Weekly in Chaka Salt Lake.
This is the first domestic salt reduction white paper with both professionalism and practicality, from why the Chinese people urgently need to reduce the "salt value", to the misunderstanding of salt reduction, to how to reduce salt scientifically, the white paper from different dimensions related to salt reduction, have been in-depth analysis, providing a lot of practical methods, so that more people "have evidence to rely on, easy to reduce salt." As soon as the white paper was released, it received wide acclaim and also served a lot of fans for the co-producer of the white paper in June.
A soy sauce brand can really start from the healthy lifestyle of consumers, analyze it in detail to explain why consumers should reduce salt, and make a "white paper" that can be referred to in daily life, which is rare in the condiment industry. This unexpected "surprise" has also become one of the important reasons why many strong rivals of Fresh Lick in June won the TOP1 of The soy sauce industry in China's customer satisfaction index. The 2021 C-CSI survey results show that "surprise" users will bring higher user loyalty and more word-of-mouth recommendations to enterprises.
Not only is consumer reputation and satisfaction far ahead, but June's fresh light salt soy sauce has also won recognition from many parties at the professional level. In the Wow Food Awards 2021 Global Innovative Food Appraisal Competition, June Fresh 8 grams of light salt original sauce soy sauce stood out among a number of strong competitors with its excellent performance in multiple dimensions such as taste, nutrition, process, packaging, etc., and won the "Best Sauce Award" with the "scoring king" of the sauce category. At the same time, at the 7th GDMS Global Digital Marketing Summit and the first VCON Cutting-edge Brand Exhibition, June Fresh Light stood out among the 200 new shortlisted brands and won the "Most Innovative New Brand of the Year" at the VCON Star Innovation Award.