Under the wave of a new round of consumption upgrading, the market demand is more refined and personalized, and technology and product innovation are regarded as the "new engine" of enterprise development.
On October 28th, the second (global) Annual Summit on Enterprise Innovation Practice of "Telling the Times for the Future" with the theme of "Breaking the Game, Subversion, Renewal and Cohesion" came to an end in the Golden Hall of Shanghai Mart. Well-known experts and scholars in the industry, senior media people, etc. gathered together to discuss the strategies for the innovation and development of enterprises in a complex economic environment. As a blockbuster link of the summit, the list of "Chimes Future • The Second Enterprise Innovation Practice Award" was announced, and in June, the fresh light salt soy sauce broke through many competitions and won the "Technology and Product Innovation Practice Award". This is also the third innovation award won by June Fresh Light in 2021.
This year's Innovation Practice Award lasted for half a year, and after registration, research and selection, more than 100 outstanding enterprise innovation cases from all over the country were shortlisted. Through the online scoring of the professional jury team and the offline review meeting, the annual enterprise innovation award was selected from eight dimensions, including service innovation, brand and communication innovation, supply chain innovation, organizational reform innovation, and technology and product innovation. It is worth mentioning that the dimension of "technology and product innovation" has become the biggest award for two consecutive years. June's winner in the most competitive category was the only soy sauce brand to win the award, on the one hand, the jury's recognition of its innovative ability, and on the other hand, it was also inseparable from the growing consumer demand for healthy salt reduction.
The data show that the daily intake of salt per capita in Chinese is as high as 9.3 g, while the WHO recommends salt intake below 5 g, which is close to twice the recommended value, greatly increasing the risk of high blood pressure, stroke and other diseases. Salt reduction has become the global consensus to control chronic diseases. In recent years, with the proposal of China's "Healthy China" strategy and the "three minus three health" healthy lifestyle diet action, salt reduction products have increasingly become an "infrastructure" for a healthy lifestyle.
It is in this context that the June Fresh Light Salt series of soy sauces proposes a solution to the social problem of high-salt diets. June fresh light for the first time in China put forward the concept of "step by step salt reduction", according to the taste needs of different people, launched 12 grams, 10 grams, 8 grams of different salt content products, staged to help the Chinese people solve the problem of salt reduction, and gradually develop light salt taste.
Industry experts pointed out that it is not difficult to reduce salt, but how to retain the umami taste and nutrition while reducing salt. The person in charge of June Fresh And Light Products said that unlike many soy sauces on the market, June Fresh Light realizes pure fermentation "hard core salt reduction" through patented technology, dilutes in non-mixed water, and reduces the salt content to only half of ordinary soy sauce without adding preservatives and monosodium glutamate, completely retains more than 20 kinds of amino acids and other nutrients and flavors, and realizes the real 0 added salt reduction soy sauce.
Technological innovation ability has become the key to breaking the industry. A few days ago, at the "2020-2021 China Convenience Food Conference", Sun Baoguo, an academician of the Chinese Academy of Engineering, mentioned in the nine major innovation trends released by the industry that the acceleration of technology incubation will enhance the overall level of the industry. In June, the salt content of the fresh light salt series soy sauce was as low as 8 grams per 100 milliliters, setting a new low in the industry, and was also praised by some experts as creating a "new benchmark for high-end salt-reducing soy sauce".
Chen Xinkang, a professor at the Business School of Shanghai University of Finance and Economics, said that the shortlisted enterprises in the innovative practice case have two characteristics, one is the originality of innovation, and the other is to reflect social benefits and economic benefits, if it can be reflected in these two aspects, then the significance of innovative practice is even greater. Through the way of "gradual salt reduction", June Fresh light reduces the "salt value" of Chinese, driving more people to join the ranks of healthy light salt life, and its social significance is also very great.
While innovating its product technology, June Fresh light is also actively practicing its leading role in the public's salt reduction science. In July this year, in conjunction with New Weekly, the first "white paper on salt reduction ≤ 12 grams" was released in China, using popular science research reports to let more people understand why Chinese people urgently need to reduce salt, what are the misunderstandings of salt reduction, how to reduce salt scientifically, and provide more practical methods for more people to learn to reduce salt easily and develop healthy living habits.
Recently, in cooperation with Olympic champion Sun Yiwen, XianQing in June invited Sun Yiwen to serve as a "light salt recommendation officer", actively conveying the concept of "light salt life" through fun methods such as "lazy healthy meals", and driving more young people to join the healthy lifestyle of "light heart, light body and light life".
It is reported that the "Second Enterprise Innovation Practice Award" is the third technology and product innovation award won by June Fresh Light this year. At the wow food awards 2021 Global Innovative Food Appraisal Competition, June Fresh Light won the "Best Dipping Sauce Award", and at the vcon Star Award, June Fresh Light won the "Most Innovative New Brand of the Year" in the Cutting-edge Brand Group. In addition to professional awards from the media, industry, associations, etc., June Fresh Light has also received high recognition from consumers. On the list of "Zhihu Gaozan Good Things 100" just launched by Zhihu, June Fresh light has also become the number one recommended brand in the food and beverage category. June Fresh Light's innovation-driven development model will not only comprehensively enhance the strength of enterprises and continue to build a brand moat, but also inject vitality into the development of the industry.