At 1:30 a.m. Beijing time on July 27, the Paris Gala officially kicked off on the Seine River. A total of about 11,000 athletes from 206 countries and regions participated in the competition, covering 32 major events and 329 minor events. Over the next 16 days, the athletes will compete in the Paris Championships.
For a long time, the sports marketing atmosphere created by the world's top events has been favored by brands because of its efficient "gathering customers" value, especially the Paris Gala, which has always been a magical "singularity" moment, not only for athletes, but also for brands and merchants.
It can be said that as a global sports event, the Paris event is not only the largest common divisor in the world, but also the universal marketing international language of global brands. It is not only a super show for world-class top luxury brands, but also a stage for many Chinese brands to go global. "Made in China" is going to the international stage with its excellent quality and innovative design, deeply participating in this international sports feast, Chinese brands in sports marketing "going overseas" and "brilliant", is not only a short-term business behavior, but a long-term brand strategy.
Endorse the champion brand and cheer for the TOP competition
Large-scale sports events and pan-sports lifestyles carry richer symbolic imagery and expression tension, and the blessing of the Olympic spirit and national complex on the brand has consolidated the brand's mental bargaining chips in the field of sports marketing, which has also become the consensus of many Chinese brands.
In the past two years, Senge, a kitchen appliance brand, has strongly linked brand power and sportsmanship, and as a guarantee product for the preparation of 13 national team athletes, it has gradually become one of the integrated kitchen appliance brands most closely related to "champions" and "top events". This time, in order to cheer for the Paris event, as early as June, Senge joined hands with the Training Bureau of the General Administration of Sports of the People's Republic of China to help the national team compete in Paris, and at the same time launched a series of activities of "China wins a gold, Senge is free of a single order", cheering for the national team athletes with practical actions, and witnessing the birth of every championship moment!
Thanks to the innate advantage of the brand that took the lead in launching the event, Senge not only received more than 400 million views on Douyin, Xiaohongshu and other networks, but also once again strongly associated the brand and product with the "champion", taking the lead in seizing the minds of some people.
On July 26th, Senge set up a "Senge Cheering Group" to go to Paris to call for the national team, and to help the spokespersons Zhang Yufei, the world champion in swimming, and Sun Yiwen, the world champion in fencing, on the spot, highlighting the importance that Senge attaches to this event as a national brand, and at the same time once again deepening the image of the "champion brand", further getting closer to the masses, forming a virtuous circle of brand effect, and completing the transformation and empowerment of champion marketing resources.
In addition, in order to help the event, Hongqi, a well-known automobile brand in mainland China, and Yili, a dairy company, also launched activities such as "Win Red Flag, Send Red Flag", "China Wins a Few Golds, Yili Sends a Few Golds", and "China Enters the Top Three, Yili Gets Free Orders".
Behind the free order activities of several major brands, even though they are competitors in the expression of marketing creativity, but as national brands, each other should unite as one, give back to the people, benefit the people with science and technology, and cheer for the Chinese team with love for the motherland!
The advancement of sports marketing lies in taking events and athletes as the starting point, and the decentralized mass communication in the digital media era has extended a richer marketing expression space for traditional forms, whether it is the feelings of the family and the country, the national righteousness, or the hot stalks and labels around the athletes, etc., have become the fulcrum that brands can leverage.
As a national brand with a pattern, Senge linked the "champion" potential energy, empowered the "champion" brand, created the "champion" quality, and took a key step in the marketing of Senge Sports, not only selected into the "2024 China Brand Day Home Furnishing New Domestic Products Development Research" white paper, but also became the only enterprise in the industry to obtain the honorary certificate of "Leading Brand in the Integrated Stove Industry" and the certificate of "2024 Benchmark Enterprise for the High-quality Development of New Domestic Brand Value Research on Home Furnishing Furniture" The "Light of Domestic Products" trophy, at this moment, Senge as a "champion brand" has completed the closed loop of value jump.
Speak out with champion products to create TOP quality kitchen appliances
As the champion of the same whale washing small stove Z60, with breakthrough intelligent innovation and unique design, it has now become an epoch-making work of the entire integrated kitchen appliance industry, Aowei cloud network authoritatively released the "white paper on the development trend of intelligent washing, steaming and baking integrated stove industry", which proves that the whale washing small stove Z60 will promote the integrated stove industry products from 3.0 into the 4.0 era.
Whale Washing Small Stove Z60 is equipped with the industry's exclusive automatic washing technology of steam oven liner, innovatively combines the spray system, inlet and drainage system with the steam oven, and develops the world's first and world's leading automatic washing technology of steam oven liner, which overcomes the cleaning pain points of integrated stove in one fell swoop.
The appearance is not far behind, whale wash small stoveZ60 will be the perfect integration of modern technology and fashion elements, the shape is simple and atmospheric, with luxury gold, fashion white, advanced gray, classic black multi-color design, in line with modern home aesthetics, to meet the user's more choices.
At the same time, as the same product of Zhang Yufei, the world champion of swimming, Senge Whale Wash Xiaozao Z60 won two awards with international influence by virtue of its hard-core product power and innovation. It not only won the "2024 Red Dot Product Design Award", which is known as the "Oscar of International Industrial Design", but also won the "Epland Innovation Award", which is known as the "Oscar of the global smart life field".
Looking back on the birth of the whale washing small stove Z60, behind it is nearly 6,000 experimental tests in 3 years, tackling more than 80 technical problems, and condensing all the way to fruition, and the integrated stove industry ushered in a new era of 4.0 washing, steaming and baking.
The technology has a level, the appearance has a benchmark, and the quality has a standard, this Senge has an answer sheet handed in with the whale washing small stove Z60, so that the champion product has a standard.
The background color of the Chinese team is "the pursuit of excellence, never admit defeat, dare to fight, challenge the limit", which coincides with the spirit of "champion" of Senge constantly innovating, pursuing the ultimate, and surpassing breakthroughs.
Write at the end
Through sports marketing, Senge integrated stove not only reaches the audience of events and projects, but also touches a wider range of people, and further achieves the effect of breaking the barriers of the industry, standing out from a number of brand marketing, engrave the "champion standard" in every step forward, and move towards the goal of a world-class kitchen appliance enterprise with excellent quality and ultimate products.
We look forward to the fact that under the attention economy of top events and athletes, Senge integrated stove can activate social consensus with more diverse and rich emotional resonance, deepen the mental influence of sports marketing, and release the brilliance of Chinese brands on the international stage.