China News Network, January 15, knowing that the Kuaishou account was banned due to the sale of fakes, still continue to buy new accounts to continue to sell fakes. On December 18, 2020, Kuaishou assisted the Nanjing police in successfully arresting the suspect who sold fake "Adolf" washing products on the platform. This is another case of Kuaishou e-commerce uniting the police to crack down on counterfeiting since 2020.
Husbands and wives were arrested for selling leave at home
In November 2020, Kuaishou customer service received multiple user reports that the Adolf series products sold by a merchant on the Kuaishou platform were fake. In order to protect the rights and interests of consumers and maintain the healthy order of Kuaishou e-commerce, Kuaishou officially cooperated with the "Adolf" rights holder to identify the goods that have been sold by the merchant's account. After the appraisal of the right party, the "Adolf" series of washing and care products sold by the merchant on Kuaishou are all fakes.
Kuaishou cooperated with the police through data analysis and association, and found that there were multiple Kuaishou small shops associated with this account, and the people behind the Kuaishou numbers were Su mou and Wang Mou of Handan City, Hebei Province. Kuaishou then assisted consumers in reporting the case to the Nanjing police in their place of origin.
On December 18, 2020, the Nanjing Jianye Public Security Bureau arrested two suspects in Handan City for selling counterfeit Adolf washing products, seized more than 400 bottles of counterfeit Adolf at the scene, committed more than a dozen mobile phone devices, and sold nearly one million fake amounts, including more than 600,000 yuan during the National Day.
At present, Su and Wang have been taken criminal compulsory measures in accordance with the law, and the case is being further handled.
Continue to crack down on black and gray production and sale of counterfeits In half a year, more than 3,000 counterfeiting merchants were disposed of
According to the staff who assisted in the investigation of Kuaishou, the success of the husband and wife in selling fakes was mainly completed through the following means: through the purchase of accounts (or mobile phone numbers) in gray production, borrowing the identity of relatives and neighbors in the hometown to confirm the name authentication; during the live broadcast, the purchase of false popularity through gray production makes the live broadcast look very popular; after attracting real popularity and generating orders, it will be shipped from Shantou, Guangdong Province; the single account will be banned and punished due to complaints after the single is broken; the suspect will buy the account again and repeat the above operations.
"Buying and selling accounts, buying and selling fake popularity, etc., these are the black and gray products that the Kuaishou platform continues to crack down on." The relevant person in charge of Kuaishou e-commerce governance said that the illegal behavior of the merchant interfered with the normal promotion and marketing order of Kuaishou e-commerce, and even had a negative impact on the reputation of other compliant merchants on the platform. According to reports, since May 2020, Kuaishou has accumulatively disposed of more than 3,000 fake businesses, and accumulatively handled more than 2,000 gang accounts that use black and gray production accounts to sell inferior goods. In the future, Kuaishou E-commerce will further upgrade the risk control capture model, refine the details of recalling merchants suspected of selling fakes, broaden the collection channels for violations, improve the efficiency of inferior e-commerce disposal, and create a good business environment and a solid order foundation for Kuaishou E-commerce.
In a year, tens of millions of accounts related to black and gray production have been disposed of
It is understood that in most of the current black and gray production chain, the quality and quantity of robot accounts largely determine the input-output ratio of black and gray production.
According to the relevant person in charge of community governance, in terms of restricting the batch registration of robot accounts, in addition to identifying, "marking", tracking and troubleshooting through various technical means, the Kuaishou platform also screens the user's scene behavior, and further screens in various business scenarios such as content release, comment, and live broadcast, and discovers and disposes of robot accounts in a timely manner. In response to acts such as brushing powder and brushing the amount of broadcast, more than 10 million related black and gray production accounts have been processed in 2020. Among them, in November 2020, more than one million illegal accounts related to black industry were handled.
In the future, in view of the illegal acts of black and gray production accounts, in addition to effectively identifying and disposing of them on the risk control side, Kuaishou will also strengthen governance at the level of Internet ecology, and at the same time actively promote cross-platform cooperation to jointly combat illegal crimes such as black and gray production, continue to strengthen cooperation with public security, courts and other departments, and effectively crack down on platform black and gray production crimes from the legal level.
Source: China News Network