World Cup Character Chronicles 1954: Adolf Dashler, the father of "Three Bars"

A shoemaker with two sons, a nicknamed "Adi", founded Adidas, and his younger brother Rudolf later founded Puma.

At the 1954 World Cup, no one knew what the three bars on the German players' shoes meant, but as a member of the coaching staff of the Federal Republic of Germany at that time, he provided the players with a full set of equipment, the most special of which was a pair of shoes with studs. The scene of Leonidas kicking barefoot at the 1938 World Cup because of the muddy field became less important because of Adidas's sneakers.

The real revolutionary change in the German team's sneakers is that their sneakers are live nails, which can be replaced according to different weather and different venue conditions. Even on the day of the final, the Federal Republic of Germany coach Herberg, who had a secret weapon, prayed that it would rain because then their players would have a better advantage on the field, and as a result, on the afternoon of the match, the rain really fell, which seemed to herald the arrival of the "time of day".

The brothers became later giants of the shoe industry because their father was a shoemaker, and on the other hand, as loyal supporters of the Nazi Party at that time, both of them made boots for the army. The superior conditions of the military factories have greatly accelerated their progress in shoemaking.

In 1954, because of the emergence of Dashler, football equipment entered a new era, and the Adidas brand naturally became the main sponsor of the So far World Cup.