Adidas and PUMA are both German brands.
Adidas founder Adolf Dassler and puma founder Rudolf Dassler are actually brothers, and the older brother Rudolf is 2 years older than the younger brother Adolf.
Their father was a shoemaker and their mother ran a laundromat. Shoemaking was Adolf's dream, and his intuition always told him it was a promising industry, and time had proven Adi's intuition to be very accurate.
In 1919, after World War I, Adolf studied under his father as a shoemaker. With a high degree of understanding, Adolf's craftsmanship soon surpassed that of his father, and the business became more and more prosperous. The expansion of production and the shortage of manpower made Adolf have the idea of joining his brother Rudolf.
Fortunately, Rudolph's business acumen is at full play here. With his wisdom, customers always willingly pay out of their pockets and think it is worth it. On July 1, 1924, the brothers registered the "Dashler Brothers Sneaker Factory" and worked together to fight for the world. By the mid-1930s, the brothers had produced 30 shoes for 11 sports.
At the 1936 Berlin Olympics, Owens won four gold medals at the Berlin Olympics wearing Dashler-made running shoes, and since then, the Dasler Brothers Shoe Factory has become famous.
The turbulent environment during World War II forced shoe factories to stop production. The eventual intensification of the conflict between the two brothers also began in World War II. Both Rudolf and Adolf joined the Nazi Party, but their political views were different. His older brother Rudolf was radical and more "loyal" to the Nazis, while his younger brother Adolf, like Schindler on Schindler's List, secretly rescued many Jews.
In May 1945, the Nazis surrendered unconditionally, Adolf and his brother Rudolf returned to their old business, and the shoe factory reopened. But the good times did not last long, and in the winter of 1948, the two brothers had serious differences in management.
The reason for the discord between the brothers is also said to be because Rudolph suspected that his brother and sister-in-law had designed to put himself on the front line during World War II and seize power in the company; it is also said that it was because of the discord between the concubines. Whatever the real reason, the two brothers eventually turned against each other and parted ways.
In January 1949, the brothers officially separated, and The Dashler Company was split in two. Adolf renamed The Dasler Brothers to Adidas with a combination of his own name, Adidas, and brother Rudolph opened the sports brand Puma.
In the sports market, the fights and duels between Adidas and Puma of the same origin have never stopped, either in the light or in the dark, or in the virtual or real. For decades, the competition between the two major brands has been high and low. Competition is not limited by time and space, half a century has passed, until the two brothers have died one after another, the competition is still fierce, the two of them not only do not interact with each other, but even leave a will, so that future generations continue to fight.
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