In previous reports, we have already revealed that Adidas will revolutionize their logo before the 2022 World Cup starts. Now let's take a look at the history of the Adidas logo, including the first famous clover logo ever built and the modern three-bar.
Adidas brand by Adolf " Founded by Adolf "Adi" Dassler. After world war I, he made sneakers in his mother's factory in Herzogen-Olach (Germany). In July 1924, Dasler's older brother Rudolf joined his brother's workshop, and the original one-man workshop was upgraded to the Dasler Brothers Shoe Factory. In 1947, the brothers parted ways because of different business ideas. On August 18, 1949, Rudolf founded a new company, which later became Puma, while Dashler formed another company, officially registered as Adidas AG.
The first Adidas logo ever launched in 1949. The strokes of the letter "d" extend upwards, revealing the signs of the later iconic three bars.
In 1971, the well-known shamrock logo officially took to the stage. The icon is made up of three radial leaves, and the now ubiquitous "three bars" run through the lower half of the sign in a cutout style. They are a visual symbol of the company's desire to grow in a rapidly changing market.
The more well-known Adidas logo first appeared in 1990. The modern Adidas logo is designed like a mountain and includes three bars and the word Adidas.
The new Adidas logo for 2022 and beyond abandons the Adidas text in the old logo. From the end of 2022, it will be used in all Adidas PERFORMANC series products.
There is speculation that in addition to the letters of Adidas, the company will also change the representation of the three bars, but at present we have not received the exact pattern to confirm this news.
What is your favorite Adidas logo design?
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