On October 23, Shede Wine Industry landed in Zhengzhou and held a "Shede Wisdom Old Wine Feast", which opened the curtain of a common conversation.
Wei Wei, vice president of Shede Liquor Industry, Ge Jianxiong, senior professor of Fudan University and expert in Chinese historical geography, Zhang Yu, famous writer and former chairman of Henan Writers Association, Zhang Tao, director of Phoenix Financial Channel, Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company, and well-known media people, Yang Qing, former editor-in-chief of Dahe Bao and member of the advisory committee of Henan Daily Newspaper Group, and other guests attended and spoke together to taste Shede old wine and resonate the trend of Shede Thought.
In his speech, Wei Wei, vice president of Shede Wine, explained the spirit of "Willingness" and the old wine strategy launched in 2019 from the four perspectives of wisdom, self-confidence, overall situation and win-win. It aims to integrate and promote the old wine strategy, double brand strategy, rejuvenation strategy and internationalization strategy by spreading the old wine culture, continuously strengthening the shede old wine brand brand, promoting the old wine strategy, the dual brand strategy, the rejuvenation strategy and the internationalization strategy, accelerating the layout of the shede wine industry in the country, and is committed to allowing everyone to enjoy the beautiful experience of tasting the old wine.
At the same time, Wei Wei also talked freely about the "she" and "get" that the shede liquor industry has experienced in the development of many years, and he believes that the shede liquor industry pursues the best friend of time, brews the old wine of shede with the ultimate ingenuity, and uses the scarcest resources and decades of time to create the original intention of "every bottle of old wine".
Wei Wei, Vice President of Shede Wine, delivered a speech
At the sharing session, Ge Jianxiong, a senior professor at Fudan University and an expert in Chinese geography and history, explained the historical origin of the Yellow River culture and Chinese civilization with the theme of "Why the Yellow River is the Root and Soul of the Chinese Nation".
He said that the Yellow River is the soul of the Chinese nation and the core of Traditional Chinese culture, because the essence of the top layer of the Yellow River culture is Chinese civilization, which has always been rooted in the people of all ethnic groups who have lived and lived in the Yellow River Basin for a long time, and has been reflected in dialects, folk customs, folk diets, folk beliefs and other aspects. In addition, the Yellow River Basin has long been an economic and cultural center, and has always been unified with the political center. According to the above aspects, it can be known that the Yellow River is the core of the early Chinese civilization, and it is also the root of Chinese civilization.
In addition, Ge Jianxiong said that the earliest ethnic subjects in China were called "Huaxia". It is precisely because the Chinese nation at that time has successively moved into various parts of the country and integrated the local ethnic groups in different places to further develop. On the one hand, this represents the expansion of living space, and on the other hand, it also represents the expansion of the Chinese nation. Therefore, it is not difficult to find that even at present, when most people want to trace their roots, they will think that they are from the Yellow River region, marking themselves as descendants of the Yellow Emperor, fully confirming the roots of blood and the soul of culture.
The willing culture and concept of the wine industry are exactly in line with the Chinese cultural tradition. On the one hand, it is embodied in the material level, each place maintains the characteristics of each place, and the characteristics of each stage continue to be maintained, on the other hand, it is embodied in the spiritual level, so that the traditional values that have been passed down to this day can be continued, and I believe that the future will also be carried forward and inherited.
Ge Jianxiong, senior professor of Fudan University and expert in Chinese geography and history, delivered a speech
In the wisdom dialogue forum, Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company, said, "Under the premise of selling every bottle of wine, Shede Liquor is also committed to spreading Chinese wisdom culture to the world. Use the "spirit of reluctance" to implement the development of enterprises and practice the strategy of old wine. Relying on the foundation of ecological winemaking and the strong capital of old wine reserves, each bottle of good wine is brewed, giving the spirit of the wine industry a deep meaning. ”
In addition, Zhang Yu, a famous writer and former chairman of the Henan Writers Association, said that he had personally visited the Shede Distillery and was shocked by the work attitude there when talking about shede old wine. As long as the winemaking process is willing to take every wine brewed seriously, just like the soul of the self, the corresponding reward will follow.
When talking about "how to understand the sacrifice and gain in cultural inheritance and cultural innovation", Yang Qing, a well-known media person, the former editor-in-chief of Dahe News and a member of the advisory committee of Henan Daily Newspaper Group, said that Shede wine is used as a medium by everyone, and the core is to discuss self-knowledge and exchange life feelings, and the feeling itself is part of the willingness. This represents a cultural tradition, through the wine as a communication carrier, step by step to achieve mutual cultural exchanges and inheritance.
Zhang Tao, director of phoenix financial channel, has cooperated with Shede Liquor industry and co-created the IP program "Shede Wisdom People", and he said that he has invited Mr. Yuan Longping, Minister Long Yongtu, Zhang Guimei and other leaders from all walks of life. From different fields, their life trajectories are not the same, but there is still one thing in common: when they face the fate of life, career choices, and even in the choice of the times, the spiritual core behind them always runs through, that is, one give and one gain.
Wisdom Dialogue Forum Session
In the subsequent dinner party, the bartender specially invited by Shede Wine Industry led the audience to taste the precious 25-year-old wine of Shede. Use time to brew this tasting event and share the magic charm of the art of time.
After this, the shede wisdom old wine feast will enter more cities, invite industry elites in the multi-dimensional field to jointly explore the core of shedding from multiple perspectives, and under the acceleration of the series of activities of "shedding wisdom and old wine feast", promote the landing of the old wine strategy, go deep into the regional market, promote more consumers to feel the charm of old wine, convey the wisdom of willingness, and highlight the greater future pattern.
Source: Hebei Network Radio and Television Station