Recently, we interviewed Ms. Qin Xue, CEO of Shanghai Lela Culture Media, who has her own startup company since college and is already an investor and consultant on a number of large-scale projects, which makes people want to know more about her. It is a great honor for her to accept our visit and express her views on the current domestic economic market.
Ms. Qin mentioned is the pet social, she said that because social is one of the necessary activities for all independent individual life, people need to socialize, the same pet also needs to socialize, the only difference may be that people can dominate and choose the type and way of social activities, and pets can only be led by people to gather social activities, how to gather pets for social activities The essence of social activities still depends on people, so I think what needs to be studied is how to drive the socialization of pet people and the social activities of pet individuals from the artificial entrance.
In China, the number of households with pets has climbed year by year, from 69.34 million to 99.78 million in five years, which means that on average, 1 in every 5 households has a pet. According to the consumption report of the 2019 China Pet Industry White Paper, the number of urban pet dogs and cats in China reached 99.15 million in 2019. Pet consumers are mainly women, and the future of the 95 will become the main force of consumption, as a woman who has four cats and a dog, Qin Xue expressed deep feelings. The post-90s and post-95 generations love "net red" and love to raise pet dry goods. Then we now lack a more professional platform to provide these pet owners with "pet dry goods" and social networking between pet owners and pets. Of course, pet socialization is a subject of exploration, or through continuous practice to find a real direction.
Ms. Qin said that under the wave of new Internet and intelligent technology, the post-00s have become the main consumer force of the new generation with amazing speed and a huge population size of 150 million. Who can read and understand the consumption preferences of the post-00s, and who can obtain the position of the head market. The post-00s are the first Internet natives. Since childhood, I have been exposed to various technological products such as computers, ipas, and smartphones. Parents' cultural quality is generally higher, resulting in a more open mind. In a more equal family relationship, the post-00s have more say and dare to express their true thoughts. Therefore, a unique new concept of consumption has been formed. Therefore, vertical field + innovation or a mixture of different dimensions of traits can harvest the attention of young people now, and the same is true after 10.
Focus on the two major areas of children's programming education and pet social networking, that is, today's children's programming STEM education has become a worldwide development trend, STEM for 5-15 years old adolescents, stimulate their interest in learning, cultivate students' comprehensive ability, especially focus on hands-on ability, creativity and logical thinking, is an important area of STEM education. And STEM robot education involves engineering, machinery, technology, electronics and other disciplines, emphasizing the use of both hands and brains, its natural creative color makes children happy to accept and think, modern society has gradually entered the era of artificial intelligence (AI) and robots, children are the indigenous people of this digital age, they need new ways of knowledge bearing to better adapt to and control this era. The STEM Education Research Center of the China Academy of Educational Sciences launched the "China STEM Education 2029 Action Plan" in May 2018, which based on detailed data, deeply portrayed the practical panorama of STEM education in China, as well as the key impact and development potential of STEM in future education.
This not only responds to the new demands of the country's economic and social transformation for China's talent training, but also becomes an education program for China's dream of being one of the world's great powers, after all, education is the basic embodiment of comprehensive national strength. Qin Xue said that although China's children's STEM education has begun to keep up with the pace of development, it is still far from enough in terms of curriculum development and teacher strength, so focusing on these aspects has great potential, talking about the original intention of this piece, she just laughed and liked the sentence that the teenagers in "Young China Say" are strong and strong.
Ms. Qin said that she likes this sentence : "A rational person should change himself to adapt to the environment, and only those who are irrational will want to change the environment to adapt to themselves." But history is made by the latter kind of people. "Seeing the primary meaning of the economic market is to be yourself. Not everyone can talk about making history, but to be yourself is something that is within reach. For Qin Xue, in terms of China's current economic form and mass consumption trends, the two major areas of children's STEM education and pet social networking are the most worthy of amplification and attention.