How to use leverage to achieve a win-win situation? Take a look at this case of stinky tofu.
There is a chef surnamed Zhang in Hunan, stinky tofu is doing very well, customers have to queue up for a long time to buy his stinky tofu, the business is very good.
At one chance, I passed by his stall, tasted his stinky tofu, and chatted with him.
I asked: Boss, how much money can you make in a month?
He said: You can earn 20,000-30,000 yuan a month.
I said, "That's pretty good."
He said: Boy, you don't understand, it is quite good to earn 20,000-30,000 yuan, but because I have been standing here for many years to make this stinky tofu, I can't do without it, and I will stand up for a problem. So a large part of the money earned went to the hospital.
This master, although he can earn 20,000-30,000 yuan a month and make a very simple snack, the money he earns is earned by his hard work, standing there minute by minute, and at the same time he is also sick.
Although this stinky tofu is a very profitable thing, for this Master Zhang, standing there, his body collapsed!
Then I said to him: There is a great opportunity in front of you, you can easily make money, and you can make more money than you do now, but you ignore it.
He said: Really?
I said: Listen to me and see if it's true.
First, in the case that you are doing so well in stinky tofu, the first thing you have to solve is how to enlarge your sales channels, that is, to make more channels able to buy your stinky tofu, rather than you set up a stall here, sell stinky tofu here every day, and then very, very tired.
He said: You are quite right, so how to expand it?
I said: You can work with any industry related to eating. How to cooperate? For example, restaurants, we don't necessarily look for very high-end restaurants, because your target group tends to focus on low-end restaurants.
Then, you go talk to them about cooperation.
What kind of problem does a restaurant usually encounter? Before serving, there is a waiting time of 5 minutes or more than 30 minutes, what kind of thing does the owner of this restaurant often do? He'll put a few small dishes for you to eat, while watching TV, these small dishes, do they want to cost?
I said: You go and tell the boss that all these people who eat at your shop, I will send one stinky tofu at each table, only one portion, then you can save the cost of sending less small dishes. Right? You helped the restaurant owner save costs, even though the conditions were not a lot.
So my condition is at your door, give me only three square meters of small place, put a stall, to sell my stinky tofu, in this process of selling stinky tofu, the most important thing is what? You send one to the person who ate, and while he was waiting over there, you sent one or three tablets, five tablets, and he ate it quickly.
Will he order again? Then in such a case, if you raise the usual price a little more, you can take back all the costs of the previous gifts. For example, if you usually sell for 3 yuan, you can sell 4 yuan.
Then the people who eat in the restaurant will not care, because they are close, and they can eat it immediately.
Through cooperation with restaurants, he has more channels, but the problem comes out, there are so many restaurants, where is Master Zhang with so many people to set up stalls? What to do?
I gave him an idea to go to the talent market to publish two messages, the first message was about recruiting marketing managers, and the other was about recruiting projects to join.
After all the recruitment, tell them, I want to share a project with you, many restaurants I have negotiated cooperation, you have to follow my method, to talk to these restaurants about cooperation, is not required any venue rental fees, to do stinky tofu.
Moreover, I give you all my stinky tofu craftsmanship, of course, the raw materials for making stinky tofu must be provided by me.
Soon, Master Zhang easily recruited 20 people, after doing the project analysis, told them that you can test for free for a month, in the process of this month, I will not pay you any wages, only bear your living expenses, but the money earned in this month will all go to you. After a month, if you think the project can make money, then the money earned, we will be four or six points, the cost is still paid by me.
Well, in such cases:
1. By cooperating with the restaurant, the restaurant saves the cost of small dishes, so the restaurant is very willing to give up a small place at the door and give them a stall selling stinky tofu.
2. Through the way of recruitment, all labor costs are removed.
3. Through such a channel to expand his sales, it is easy to borrow from idle resources in society, such as human resources. After talking to Boss Zhang about this, the son next to him was very excited, and he said: Boss, I thank you so much. I need a comprehensive guide, can you help me not? I'm willing to pay if I can.
So an ordinary stinky tofu was quickly copied in Changsha, Hunan Province.
In this way, his annual income exceeded one million.
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