Qianjiang Evening News Hourly News Reporter Shi Wen Correspondent Song Jia
In the past two days, the osmanthus flowers in Hangzhou have brushed the screen again.
At the foot of Wuyun Mountain on the West Lake, in the compound of the Tea Research Institute of the Chinese Academy of Agricultural Sciences (hereinafter referred to as the "China Tea Institute"), the longguan Longjing employees of the institute are beating osmanthus flowers, which are the raw materials used to make osmanthus longjing.
This year, Hangzhou osmanthus blossoms late, too many people miss the taste of osmanthus Longjing. Don't worry, in two days, this year's first stubble of new guihua longjing will be on the new.
The new flowers are fragrant, and this year's tea base has been upgraded, and the tea blank raw materials not only have first-class raw materials, but also select the special dragon crown Longjing.
"Three points of osmanthus sweet, seven points of Longjing incense", Jiang Aiqin feels that this year's double eleven explosion may be this cup.
1】 Scientists open a vibrato number to communicate with tea friends to "drink the taste of life"
Along Meiling South Road on the west lake in Hangzhou, the tea gardens at the foot of the mountain are one after another.
Different from the traditional West Lake tea garden, longguan tea garden erects high frostproof fans, and modern agricultural equipment such as pest detectors, solar insecticidal lamps, and tea garden sprinkler irrigation systems in the tea garden can effectively improve the quality of tea.
In the thick greenery of autumn, the Longguan Longjing in the compound of the China Tea Institute, the production workshop is preparing the autumn-limited osmanthus Longjing, and the annual output of this single product is only 4,000 to 5,000 cans.
Here, the hourly reporter met Ms. Jiang Aiqin, a researcher at the China Tea Institute.
With her short, capable hair, thin face, crisp voice and unhurried rhythm, she exudes the elegant temperament characteristic of female intellectuals.
Jiang Aiqin is an expert in the industrial economic position of the national tea industry technology system and the director of the Industrial Economic Research Office, she is not only an outstanding female scientist, but also a family member responsible for the production and sales of Longguan Longjing.
Don't invite traffic stars, don't fight a price war, how do scientists sell tea?
On the "Longguan Longjing Tea" douyin number, which was just opened in May this year, the latest update was a small video recorded by Jiang Aiqin herself.
In the video, she says of tea: "Perhaps, life is not satisfactory a lot of times. We can't change the environment of life, but we can use a cup of sweet afternoon tea to change the mood. In an imperfect life, to perceive perfection, even if it is only the time of a cup of tea. ”
Longguan Longjing's Douyin number is a smaller video of the day, broadcast live from prime time to late at night every day, among all the Longjing tea enterprises in Hangzhou, Longguan's Douyin number is the most diligent.
Although the vibrato live broadcast with goods, the dragon crown has just started, but it is full of sincerity.
The original price of the 188 yuan / can of osmanthus Longjing that consumers can buy in the live broadcast room is 258 yuan / can; the original price of the 250 grams of rain before the three-level word-of-mouth Longjing is only 99 yuan, and the original price is 149 yuan. Such preferential measures are limited to the new platform of Douyin.
Jiang Aiqin feels that unlike traditional e-commerce sales channels, Douyin pays more attention to the connection between people and people, and those who buy tea on the Longguan Douyin number are more tea friends who buy themselves to drink, rather than those who use it to give gifts.
2] From engaging in scientific research to doing business, there are many difficulties
The predecessor of "Longguan" was the local state-owned Hangzhou Longjing Tea Farm established in 1950, which was incorporated into the Tea Research Institute of the Chinese Academy of Agricultural Sciences in 1958 and became its subordinate tea test field, until 1996, Hangzhou Longguan Industrial Co., Ltd. was established on the basis of the tea farm.
Jiang Aiqin is a native of Shandong and did not have a special fondness for tea at first. At the end of 1999, Longguan began to operate in a market, and Jiang Aiqin, who was then the deputy director of the Science and Technology Department of China Tea Institute, was transferred to Longguan as deputy general manager, and a year later he became general manager.
For the transfer of positions, Jiang Aiqin was reluctant at first, she liked to engage in research, did not want to do business, until two or three years later, she realized the important value of this job. "Without the operation of the enterprise, many scientific research results cannot be realized."
As a subordinate unit of China Tea Institute, Longguan has inherent advantages in variety cultivation and product development. The "Longjing 43" cultivated by China Tea won the 1978 National Science Conference Award, but due to the limited production area of Longjing in West Lake, the supply of tea is in short supply every year.
Longguan has a tea garden area of 280 acres in the West Lake Longjing First-class Protected Area, and the entire West Lake Longjing First-class Protected Area is only 5,000 or 6,000 acres, in order to solve the bottleneck of Longguan's production base, Jiang Aiqin set her sights on the other place.
By studying the environmental elements of water, soil, light, gas and fertilizer in the West Lake Tea Garden, the Longjing origin evaluation model is established, and then the Longjing base that can grow good tea is screened according to this standard.
In 2001, Jiang Aiqin led the team to Qiandao Lake to open a new tea garden. The new base is located in Tantou Village, Wenchang Town, Chun'an County, covering an area of 550 acres, and the ecological environment fully meets the requirements.
However, it takes at least four to five years for tea trees to reach adulthood, and it will be extended to five or six years in the face of adverse factors such as frost damage.
Scientific cultivation of tea, can not be ambiguous at all, Jiang Aiqin sent company employees to reside in Qiandao Lake, there is no factory, they will build a simple shed, stir-fried tea can only rent temporary workshop.
Longguan's processing plant in Qiandao Lake was not completed until 2007, before that, most of the company's operating profits were invested in this base, not only "sacrificing" the current team's income, but also "sacrificing" Longguan's face in China Tea House.
Although she has experienced hardships, Jiang Aiqin promised the team: one day let everyone straighten up and go out.
3】 Breaking the seasonal limit, Longjing tea also has new products in autumn and winter
After the completion of the Qiandao Lake base in Longguan, tea production has increased year after year, forming a certain scale. The local tea garden has a total of more than 9,000 acres, and Longguan started from the demonstration garden and gradually covered more than 5,000 mu of fine seed tea gardens planted by surrounding farmers, radiating more than 20,000 mu of tea gardens in surrounding townships.
Growing tea takes time, and it is a much longer process to drive local tea farmers to change their concepts.
Longguan's experienced teachers came to Qiandao Lake from the West Lake to grow tea while renovating the tea gardens of local farmers and providing them with technical training. From cultivating farmers' planting and picking habits to hand-stir-frying techniques, Longguan has invested tens of millions of yuan.
Under the leadership of Longguan's demonstration, farmers no longer have to worry about tea cultivation and tea picking scientifically, processing and sales. However, the premise must be standardized planting and standard picking, so that the product can meet the standards, such as fresh leaves can not carry fish leaves.
Farmers did not buy it at first, thinking that the Longguan people were too picky, and the fresh leaves sent were not up to standard, so they would not receive it, preferring to let the tea workers idle in the workshop to bask in the sun. Colleagues in the processing plant can't hold on, and Jiang Aiqin discussed, labor costs are so high, they don't have tea to fry too wasteful, can you lower the standard? Jiang Aiqin refused, and if the standard was lowered, it would not be possible to do it later.
At the beginning of investing in Qiandao Lake, Jiang Aiqin was under great pressure every day, going out at six o'clock in the morning, often in the middle of the night on the way back to Hangzhou from Qiandao Lake. It was those difficult experiences that made her train a strong enough heart.
Jiang Aiqin believes that the connection between consumers and manufacturers is a product, and the peak sales season of Longjing tea is not only in the spring.
On the basis of 71 years of longjing production experience, now Longguan launched the "Longguan Longjing +", making a fuss around the Longguan Longjing, the spring is the Longguan Longjing, the summer pushing jasmine Longjing, the autumn pushing osmanthus Longjing, the winter pushing Xiaolong mandarin, and this year also launched the small leaf black tea processed with classic varieties such as Longjing 43.
Jiang Aiqin feels that from her individual to the team, she is still growing, and there is still a long way to go, "perhaps, growth is more important than success."
This article is the original work of Qianjiang Evening News, without permission, it is forbidden to reprint, copy, excerpt, rewrite and carry out network dissemination of all works of copyright use, otherwise this newspaper will follow judicial channels to pursue the legal responsibility of the infringer.