Today, the blockbuster martial arts drama "Sword Dynasty" of the fanwai network movie "Sword Dynasty of the Nine Realms of Immortality" officially announced on March 17, this film that continues the grand world view and exquisite production standards of "Sword Dynasty", not only uses the original team of the main line drama to star, but also takes the funny xie Changsheng as the lead in the play, telling his hilarious story with Bai Shanshui, Xie Rou and other people who are dangerous, yin and yang, but "have to say". The film will be broadcast exclusively by the iQiyi platform, bringing "windfall" to fans and fans of "Sword Dynasty".
The original class of people and horses are funny to be "anti-guest-oriented" in this dynasty
"Nine Realms of the Sword Dynasty Immortal" as a side story in the "Drama Universe" of the "Sword Dynasty", still continues the plot and background setting in the "Sword Dynasty" drama, but derives a story line that belongs to Xie Changsheng exclusively: under the rule of the King of The Sword, the mourning is everywhere, the people are not happy, and a group of people with lofty ideals inside and outside the court form an anti-Su alliance, and make a life-and-death "edict" vowing to overthrow the King of the Sword and return the world to peace. The King of Su ordered the master of the dynasty, Marquis Wei, to find the "Edict of clothing" and eliminate the rebellion on the list. Bai Shanshui and Xie Rou, the eldest lady of the Xie family, are both on the list of "Cloth belt edicts". Xie Rou's younger brother Xie Changsheng (Xiao Xu) is a loser of Lang Dang, he is attracted by the beauty of Bai Shan Shui, pretending to be the official Xuanwu to come to the inn to pursue Bai Shan Shui (Zhang Weina), Bai Shan Shui Yin mistakenly thinks that Xie Changsheng is the Xuanwu lord he is looking for, and the two masters of "Yin and Yang Two Strings" who are ordered to hunt down and kill Xuan Wu also come to the inn, and Xie Rou (Liu Hailan) also rushes to the inn. The relationship between them is intricate, the hidden crisis is deepening, the various forces are constantly deadlocked, and Xie Changsheng, who is "not four or six", has caused a series of absurd and tense events.
"Nine Realms Immortal" was originally the highest level of internal strength in the martial arts world view of "Sword Dynasty", and Xie Changsheng, played by Xiao Xu, is undoubtedly a unique "pistachio" in the main plot of "Sword Dynasty". He does not have the bitter vendetta of other characters, and there is no mystery of the jianghu, and playing treasure and funny has become an indispensable easy adjustment for him in the play. And that magic "brother-in-law" has made countless viewers fall in front of the screen. This time in the network movie "Nine Realms of the Sword Dynasty Immortal", Xie Changsheng "anti-guest-oriented" provoked the beam, and a funny adventure in an adventure is naturally indispensable. Lead actor Xiao Xu's ability to grasp comedy has long been recognized by the audience in "Sword Dynasty", and Zhang Weina and Liu Hailan are also their respective "true colors" drama version roles. It is not difficult to imagine that "The Nine Realms of the Sword Dynasty Immortal" will definitely be a ghost horse "Fanwai Chapter" that moves like a rabbit and laughs and tears.
"Film and drama linkage" let go and dig deep into the IP "internal force"
In the trailer of Nine Realms of the Sword Dynasty that has been exposed before, the audience can already glimpse the film's super high level of production and shocking audiovisual effects, although Xie Changsheng is still a minute-by-minute laughing fruit full of appearance - crappy sister tricks, small like secretly sending autumn waves... However, the open struggle between the sword shadow and the sword light and the chivalrous bone and soft intestine in the trailer is also enough to make people expect full points in an instant. The film uses the original cast of the "Sword Dynasty" main line dramas Ma Xiaoxu, Zhang Weina, Liu Hailan, Lu Ye, etc., coupled with the story setting strongly linked to the main line plot, so that the audience familiar with the plot does not need to warm up and enter the play in one second.
The practice of combining the strong combination of regional films and main line dramas and blossoming everywhere is closely related to the development and mining of the IP value of "Sword Dynasty" by the producer. According to the film's producer, New Force Film and Television Culture Co., Ltd., the film is a new type of creation attempt, "we hope to do is not to eat the old IP, to blindly attract IP fans to see and thus catch a vote of traffic, but to explore more possibilities on the basis of IP, to give the audience a more novel viewing experience." In this way, IP can have the potential for sustainable content development, and it can also attract the attention of more non-original fans, and also let many people who have watched online movies pay attention to film and television dramas and original novels, forming a closed-loop effect of IP value. ”
And Wu Daonanlai, one of the producers of "Sword Dynasty's Nine Realms Immortality", also said that the development of this "Fanwai" is to extend the vitality of IP indefinitely: ""Sword Dynasty" has gained good results from novels to film and television dramas, and doing Fanwai on this basis is actually increasing the marginal effect and making its value play to the extreme. ”
"Sword Dynasty of the Lonely Mountain Sword Collection" is produced by Beijing iQIYI Technology Co., Ltd., Holgus New Force Film and Television Culture Co., Ltd., Holgus Shengji Film Co., Ltd., Jinhua Wudao Nanlai Culture Media Co., Ltd., Zhejiang Jiaxuan Film and Television Culture Co., Ltd., Zhejiang Dongyang Chicken Pecking Rice Film Co., Ltd., directed by Wu Di, written by Chen Yulun, Wang Xiaocui, Shi Yixin, xiao Xu, Zhang Weina, Liu Hailan and Lu Ye. Set of action, funny, martial arts in one of the "Nine Realms of the Sword Dynasty Immortal" will start a thrilling and intriguing hilarious journey on March 17, what kind of challenges and troubles will Xie Changsheng, who brushes his personal copy alone, face and cause? We'll see.