Starting today, searching for "My Double Eleven Memories" on the Taobao App can harvest a unique Double Eleven memoir.
The reporter learned that this is the first time that Tmall Double 11 has released a shopping cart memoir. Compared with other bill-type H5, this memoir weakens the amount of orders placed, and focuses more on the double eleven points that trigger consumers' memories, including participating in several double 11 sessions, the time of placing the most expensive baby, which cities the baby has been sent to, and participating in the public welfare baby profile.
Pictured: Netizens have posted their shopping cart memoirs
Tmall spokesperson's official Weibo said in a letter to consumers, "There is a maximum number of 120 treasures in the shopping cart, but everyone's memories hidden in the shopping cart, as well as the intention behind the selection of treasures, will not have any restrictions, let alone measure it in money." ”
Pictured: Tmall spokesperson's official Weibo posted a letter from the "Tmall Double 11 Project Team" to all consumers
On social media, netizens have also posted their own memories of Double Eleven. Some were shocked that the number of participants in the double 11 session did not match the memory, and some were rummaging through the most expensive order to find out what kind of treasure it was.
Many consumers have seen their own growth and emotion from the memoirs of Double Eleven. Chen Peng of Chengdu, Sichuan, is a Grand Slam player of Tmall Double 11. In 2009, as a senior, he took advantage of the discount to buy himself warm underwear. Today, he is a college teacher. Chen Peng said, "Double 11 has witnessed my transformation from a young student to a person who can stand alone, reflecting the rapid development of the country's economy and culture, and also recording our days getting better and better." ”
Pictured: Chen Peng's handwritten double 11 baby purchase list
Zhang Jiaqi, a 28-year-old hangzhou girl, is also a 12-year Grand Slam player on Tmall Double 11 because she shares a Taobao account with her mother. After turning over her memoirs, she said, "Mom learned about various skincare brands from my shopping records, and I saw from my mother's shopping records that she took care of the trivialities of the family. If there is any disadvantage, I want to buy some surprise gifts for my mother, but I can't hide it. ”
At this year's kick-off meeting, Tmall called one of the changes in this year's Double 11, in "temperature." In addition to the H5 memoir launched, Tmall also gave away limited edition roses to 32,000 consumers who participated in Double 11 for 12 consecutive years; every other consumer who participated in Double 11 will also open the box to extract mysterious gifts on November 11.
(Yan Durong media reporter Li Chunwei)