Known as China's AND1, although its status in the hearts of street ball players is not comparable to AND1, but it has indeed made a lot of contributions to the development of Chinese street ball, at least it will bring AND1 from MIXTAPE to our eyes, before that, domestic brands can only blurt out Li Ning, Peak, ANTA and 361 °. Here's 361 °, it was previously called Buick, in 2003 because of the same name as Buick car changed its name to 361 °, 361 ° is the first brand to enter the street ball industry, between 2006 and 2008 engaged in a series of street ball games (then called entertainment basketball), is a cooperation with CCTV5. The impression is that the content of the game is mainly FS, and we also performed for the Shanghai station event, which was participated in by many street teams across the country at that time, and the number of teams involved was better than that of the later Walters.
Photos of events at the time
The shoes also feel good, how many people still remember the Buick logo?
Almost off topic again, continue the Walter topic.
Wherever you are, HOTSAUCE is always an iconic figure. Although HOTSAUCE has been obviously blessed when he came to China in 12 years, this still does not affect his position in the hearts of street players.
In the past, product promotion was mainly based on street ball
The poster that shakes across the sky is very touching
Before Walter, the only thing I knew about was the AND1 foundry (in fact, I signed Wang Zhizhi as a spokesperson in 2005-2009). So when Walter mainly plays street ball cards, almost all products have a strong AND1 atmosphere, some products are almost changed a LOGO, although the feeling of copycat is obvious, but the price is indeed very close to the people, and the quality of the products at this stage is also very powerful, I have a pair of shoes worn for 4 years before retiring. After Zhou Rui won the MVP, Walter's design went to a higher level and began to introduce original sneakers, but the design of the jersey was always too ordinary. However, at that time, Walter products were still quite popular, and there were fake Walters for sale on Tmall, or jerseys!
The Chinese player's shoes were eye-catching when they were launched
Walter launched Wang Zhizhi's signature shoes in 2008, and roughly wore this to play all-star
Talking about S.K.Y (a team composed of former AND1 players), when S.K.Y came to China, the most attractive thing to me was PAT DA ROC, the signature stunt crazy legs are also fans scrambling to learn the action, I once learned this action directly on the back of the head, fortunately it is an indoor wooden floor, otherwise it may be with street ball SAY GOODBYE.
PAT DA ROC: The one in the middle of the picture below, can spend can buckle, can play no show, NBA's Terek. Evans had studied at his bootcamp.
Back to the point, speaking of this series, at that time, a street ball storm was set off in the country, especially in the first session, even Taiwan's street ball player Xiaofu came to participate, which shows the wide range of influence. It stands to reason that the first Over the Sky Series ended successfully after receiving countless attention. It may be aesthetic fatigue, the second and third editions of the sky, although AND1's new and old signs silk and hotsauce have joined one after another, but before the opening of the main competition, there are people everywhere to send tickets, some people can not send the tickets. S.K.Y players also performed less well on the pitch than before, and although the dunks were still there, there were few classic heads-up shots like those in AND1MIXTAPE. It is a far cry from their performances in the Philippines, Japan and even Australia. In particular, SILK always feels listless, and compared with the performance of the AND1 period, it is like two people. In this way, after three times of the Sky Series, Walter also gradually faded out of the street ball circle, and the industry still has its legend, but it is no longer in the jianghu.
After swinging across the sky, Walter signed former Rockets player Vaughan. Weaver, which shows that Walter no longer plays street ball, began to return to the professional basketball field, and established the brand spirit of "catching up", and also made a micro-film of the same name. You can still search on the Internet, and Yi Qianxi also participated, can you recognize him at that time?
Movie clips, Black Inside Weaver is still quite handsome
Yi Qianxi, haha ~ can't believe it~
Now the product promotion has completely seen the street ball two words, if you insist on the relationship, it is probably that there is a change of AND1 LOGO of Tai Chi in the sale of it, sneaker design and Anta, Li Ning has been a lot worse, but as a street ball iron fan, etc. I will still be ready to engage in a pair of support.
The shoes after Weaver's endorsement, the design has been completely untouched by the street, and compared with the Iverson brand to be said below, it is a world of difference.
P.S: Chinese sneaker brand endorsed by Iverson: Iverson (it is really AI itself endorsement, not what China Jordan, Kobe Oh)
The design is more streety than Walter
From the pioneer AND1 to the successor K1X to the sticky Walter, the street ball brand that influenced China has been followed by a wave of predecessors and successors, after Walter gave up the street ball, the American classic street ball brand DADA has come to the Chinese market, so what is the brand story of DADA? We'll see.