Shogosha December 6
Today, the short video works of Douyin celebrity Gluten Brother (Cheng Shulin), who has 5.64 million fans, have all been removed from the shelves, and the likes have also been emptied, but the account of Gluten Brother has not been blocked, and the music works on the Douyin homepage have not been removed. At present, gluten brother's Weibo has not touched.
This is already the third Internet celebrity with more than one million fans of Douyin who has been emptied of his work, and there is currently no reason to explain the reason why his work has been removed from the shelves.
Li Ge, who was removed from the shelves some time ago, was banned because of the "national anthem incident", and it is not surprising that this behavior of touching the red line was blocked. Many Internet celebrities, creators, and self-media people actually lack this kind of content creation security awareness, most of them have not undergone security training, so many people do not know what words, words, events, etc. are absolutely untouchable when creating content.
The gluten brother was removed from the shelf, according to the president's analysis, there may be 2 reasons, first, the image of the gluten brother, the song style is actually caused by the public's ugly behavior, which is not conducive to the clean and healthy social atmosphere, many people may follow him, there will be a bunch of strange images of people on the Internet continuous spread, if this atmosphere becomes the mainstream, are sitting on millions of fans, the regulatory authorities can not tolerate. Second, some of Gluten Brother's works touch some sensitive words and red lines, so they will also be removed from the shelves.
Therefore, creators, self-media, and celebrities must first do a good job of positioning when creating content, and the content must also grasp the scale, so as to ensure their creation and long-term profitability.
Zhang Zhixue, | of Shangwu Society, is a self-media of financial science and technology and a content security researcher.