From debt of 10,000 yuan to the richest man in the home, from the tramp to the chairman of the group. Such a big identity gap, you may not dare to think, but Yao Liangsong has struggled to get to the current position by virtue of his own skills.
Heaven will send down a great task to the Scythians, and they will first suffer their hearts and minds, and work their bones and bones. This well-known famous sentence should be a portrayal of the life of Yao Liangsong, chairman of Oupai.
Tell the story of the original business founder and pass on the business wisdom. In this issue, Founder Observation will talk about Yao Liangsong's entrepreneurial journey.
Admission to university
In 1981, he successfully obtained an acceptance letter from Beijing University of Aeronautics and Astronautics with good results that everyone expected. But just out of the ravine, although he is full of ambition, he still has a strong sense of inferiority.
In the bustling big city, he doesn't even speak Mandarin, which seems a bit out of place. I also took a year off from school because of various discomforts.
After the adjustment, he returned to the campus, compared with before, Yao Liangsong became much more cheerful, actively studied, participated in various club activities, gradually established self-confidence in the activities, and was also elected as the propaganda director of the university club.
In addition to participating in various activities organized by the school, at other times, he often works and studies, does some small business, and sells various small objects on the ground.
In 1984, after graduating from university, Yao Liangsong was assigned to a secondary school as a teacher, and Yao Liangsong, who was born smart, was promoted to school cadre in a very short period of time.
During his time in school, he also founded the school newspaper "Green Meadow" for the school, which means "the ideal experimental base of fresh and free".
Although his job in the school was very smooth, but he always wanted to make a lot of money from a poor background, he invited his college classmate Tan Qinxing to open a restaurant together, and Yao Liangsong, who thought he had management experience, bid for the Jade Cloud Hotel, which was undergoing institutional reform at that time.
Quit your job to start a business and go out to hide debts
In order to run the hotel, Yao Liangsong resigned from public office and tried his best to run the hotel, but the restaurant business was not good, and finally ended in bankruptcy, and he also owed a lot of foreign debt.
He tried almost every means to repay these debts but failed to close the loophole, but made more and more loans, creditors also caught up with the door, unable to repay the debt Yao Liangsong had to go out to hide debts.
On the night of December 31, 1988, the helpless Yao Liangsong fled Jingdezhen.
In a year, Yao Liangsong has become a tramp in many cities, jinjiang, Chengdu, Xi'an, Nanjing, Xiamen, Quanzhou, Shanghai and so on have Yao Liangsong's figure.
In order to pay off his debts, he wandered between these cities, hoping for a foothold, a foothold that would allow him to get back on his feet.
Finally in Jinjiang, Fujian Province, Yao Liangsong found a job, working as a salesman in a plastics factory, selling products, so he was also very satisfied and worked very hard.
Every day and night to contact the business everywhere, the owner of the plastic factory not only appreciates Yao Liangsong's business ability, but also fears that customers will be controlled by Yao Liangsong.
After staying for several months, Yao Liangsong finally resigned under the continuous pressure of his boss and once again embarked on the road of wandering.
Wandering again
Later, Yao Liangsong traveled to the distant City of Xi'an, and with the help of his senior Zhang Jinliang, he made a living selling electronic physiotherapy instruments. With his outstanding business ability, Yao Liangsong was quickly promoted, and was soon promoted to public relations minister and training manager.
But the good times did not last long, and due to internal reasons of the company, Yao Liangsong was unemployed again. After several hardships, Yao Liangsong found his former customer, a factory director who produced medical devices.
The factory director learned of his current situation, he allocated him 1,000 yuan, let him set up an office in Guangzhou to promote the products of the factory, he worked hard to seize the opportunity given to him by the boss, walking the streets and alleys to sell products, not afraid of suffering and tired, rain or shine,
Emperor Tian did not live up to his hard work, this year he finally succeeded, in 1991, he earned more than 100,000 yuan, and the embarrassing situation of life finally ushered in a turnaround.
After getting the money, he paid off all his debts first, and after so many years of stress and burden, he could finally breathe a sigh of relief. After paying off his debts, he did not stop making money, and the hardships he suffered made him more aware of the importance of money.
Start a business again
After the success of selling medical devices, Yao Liangsong started a business again in 1992, opened his own company, and established Guangzhou Kexin New Technology Development Co., Ltd.
The company continues to operate medical devices while developing new products, with experience and doorway, the company's operation is booming, a year down, Yao Liangsong earned the first bucket of gold in his life, the company's income is nearly ten million.
After completing the initial accumulation of capital, he began to be dissatisfied with everything at present, but wanted to get more.
In 1994, Yao Liangsong accompanied his family to Guangzhou Lijiang Garden to see the real estate, but also by chance, the cabinet style in the model house deeply attracted him.
Entered the cabinet industry
When all is said and done, Yao Liangsong immediately arranged personnel to start doing market research, and from this step, Yao Liangsong began to enter the cabinet industry.
In order to promote the cabinet, he published the first cabinet advertisement in the "Guangzhou Daily", and what was unexpected was that this small advertisement that was very inconspicuous in the daily newspaper attracted a lot of attention, and their exhibition was very successful.
In order to better carry out business, Yao Liangsong directly injected 1 million yuan to open a cabinet company, which began the era of Oupai home.
In order to make the company develop rapidly, it rented nearly 300 square meters of shops, recruited a number of designers, and introduced foreign advanced equipment to produce, as many orders as possible.
During the company's operation, Yao Liangsong learned the lessons of previous failures, focused on the sustainable development of the company, and set long-term goals and plans for the company.
Combined with the rapid economic development environment at that time, deeply understood the consumption capacity and preference trends of the people, and comprehensively came to the conclusion that Chinese prefer smart and convenient homes in the future, and thus proposed a new kitchen concept that surpassed the trend at that time.
In addition to more rigorous and long-term decision-making, Yao Liangsong's risk awareness is also outstanding. He insisted that he controlled the company one hundred percent.
Because of the failure of the previous entrepreneurial experience, part of the reason is because the partner invested in the shares, controlled the company, in the company's important decision-making, he can not make his own decisions, tied hands and feet of the decision sometimes makes the company lose the original development opportunities.
Therefore, even if Oupai Home has harvested no less than 10 billion profits and has more than 6,000 branches, it still will not give the team share, and always insists on its 100% control over Oupai.
Constantly evolving
Later, the scale of the company continued to expand, and the number of plates was also increasing, Yao Liangsong once again set up a new strategy, he decided to "let go", and achieved a qualitative leap from extensive to fine.
Nowadays, he no longer grasps everything, but has learned to let go, and his current focus is on "talent, mechanism, culture" and corporate development strategy, that is, spending time and energy on "how to create more platforms and how to make people play better".
From starting from scratch to becoming a giant in the kitchen cabinet industry, he has crossed a series of "hurdles", and now he has also been appointed as the president of the Cabinet Professional Committee of the All-China Federation of Industry and Commerce, and has been rated as "Outstanding Contributor to China's Home Furnishing Industry for Ten Years" and "Meritorious Leader of China's Home Furnishing Industry";
Now his wealth is also very amazing. On February 26, 2020, he was listed in the "Hurun Global Rich List" with a wealth of 36 billion yuan.
In addition, he has also developed in all aspects, entering the film and television industry, and in 2019, the short film "Shout You Home", which was first screenplayed, won the Golden Begonia Award for Best Asian Micro Film.
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