Reporter | Li Wenbo
Edit |
In the prioritization of parent company Stellantis Group, Italian car brand Alpha Romeo is far less senior than its brother Maserati and only slightly higher than the surviving Fiat.
Recently, Stellantis Group announced that it will bring the Lancia Delta back to the market as a pure electric model, which is good news for Lancia fans, if they still exist.
But for Alpha Romeo fans, it could be mixed news. Since the company cut the Giulietta last year, Alfa Romeo has not had a small family car as the main sales model. It won't be until early 2022 that the ill-fated Tonale SUV will be likely to land in mass production. However, not everyone wants an SUV, and even if you buy one, it is far from the top card of Alfa Romeo.
In the Chinese market, Alfa Romeo plummeted. In the European market, Alfa Romeo also does not have much "ammunition". In the era of electric vehicles, Alfa Romeo can't even spell the Volkswagen ID.3, and pure electric models based on Lancia Delta are a good choice for self-redemption.
So far, Alpha Romeo has not announced a specific plan. This is perfectly feasible for Alfa Romeo, who desperately needs self-hematopoietic function, and like other electric vehicles within the Stellantis Group, the Peugeot e208 and Opel Corsa-e, or the Volkswagen Group's Audi Q4 e-tron and Volkswagen ID.4 SUVs, Alfa Romeo and Lancia's electric vehicles can share platforms, suspensions, motors and battery packs, differentiating between appearance and interior.
Alfa Romeo is about to launch the Tonale SUV to share platform with the Jeep-branded Compass, and the new Delta will be based on the Stellantis STLA mid-size architecture, which will be launched in 2023, designed for C-Class and D-Class cars. The power output could be between 170 and 245 horsepower, which is too shabby for an electric car.
With the parent company's new platform, is There a chance for Alfa Romeo to return to glory? If they have the ability to replicate Stelvio's successful experience, the electric age is beckoning to them. But if not, the final chapter of the internal combustion engine also means the arrival of the Alfa Romeo brand period.
Alfa Romeo scoffed at the popular car-making concepts and methods.
In a recent interview with foreign media, the new CEO Ambato offered some insights into the future of the Italian brand. The future of Alfa Romeo has a very special positioning: the driver is the center, and the car can only be loaded with "as few screens as possible".
"I'm not selling an iPad, but a car, an Alfa Romeo brand car." Ambato said emphatically.
Prior to becoming Global CEO of Alfa Romeo in January, Ambato worked for 9 years and 3 months at the well-known French car group Peugeot Citroen. Previously, the highest positions were Global CEO of peugeot brands and retail director of Peugeot Citroen.