Text: Understand the original Che Emperor Gao Shuaipeng
As an MPV model under Toyota, the current Alpha is known as the "King of Markup" in the domestic market. Although there is still a certain market demand for this generation of models, after a 6-year product cycle, alpha currently on sale will usher in a replacement in 2022. According to the latest reports in Japanese media, the new fourth-generation Alpha is expected to be officially released in April 2022, with a new car power system or a 2.4T engine, and a new "GR Sport" version of the Alpha series.
New car features:
Unofficial renderings of the new generation of Alpha
According to Japanese media, Toyota's new generation alpha was originally planned to be released in the winter of 2022, but the latest news shows that the new car release date is expected to be advanced to April 2022. At the same time, the new generation of Alpha will be developed based on the TNGA architecture, the powertrain can be available in three options, including 2.5 liter gasoline engine, 2.5 liter oil-electric hybrid system, and the addition of a new 2.4T gasoline engine, and the new generation of Alpha whether gasoline version or hybrid version of the model, or only provide four-wheel drive one drive mode.
Referring to the current domestic models on sale, Alpha only provides a 2.5-liter oil-electric hybrid system, the system has a comprehensive power of 120 kilowatts, the transmission system matches the E-CVT electronic stepless gearbox, and is an electric four-wheel drive.
Intergenerational Relationship/Competitor/Market Environment:
First generation Alpha
Second generation Alpha
Second generation Will Law
The first Toyota Alpha model was born in 2002 and is code-named AH10. In 2008, the second generation alpha codenamed AH20 was released, from this generation of models, the alpha series was split into two models, Alphard Alpha and Velfire Willfa, of which Alphard Alpha focused on luxury, Vellfire Wilfa tended to be sporty, the two models differed in the details of the front face and tail design, starting from the second generation Alpha, the domestic market gradually began to introduce.
Currently on sale third generation Alpha
Currently on sale, the third generation of Wilfa is currently on sale, with a picture of the 2021 Wilfa Crown Dual Engine 2.5-liter HV Deluxe Edition
The current Lexus LM
In 2015, the third generation alpha code-named AH30 was released, which quickly became the star model of the high-end MPV market after being introduced in China, and even Toyota launched the Lexus LM series based on Elfa. At present, Elfa, Wilfa and Lexus LM are all sold in China, of which the official guidance price of Alpha is 839,000-92.00 million yuan. The new generation of Alpha mentioned above is the fourth generation of models, and Japanese media said that its code name may be AH40.
On the Zhe Mercedes V-Class
Gold Crown Mercedes V-Class
In terms of competitors, although the Buick GL8 Avenir and Mercedes-Benz V-Class have high-end MPV positioning, the price has reached the 800,000 level, and the competitors who are "door-to-door" with Alpha can be said to not exist. Of course, the same door sister Che Weifa may have a situation of roommate with her. However, among the many domestic car modification factories, the luxury version models based on the domestic Mercedes-Benz V-class have million-level pricing, so these models overlap with Alpha in terms of positioning and price.
It is not an exaggeration to say that the domestic high-end MPV market with a price of more than 800,000 yuan is basically "monopolized" by Toyota Alpha, which can be seen from the market rumor that its price increase of about 300,000 yuan can be seen, and such a market environment continues for a long time. Although the sister Che Weifa entered the market in the later period, the tight market environment has not been significantly improved. It is expected that the new generation of Alpha will continue the market status quo of this generation of models in the domestic market, but do you expect the new generation of models? Welcome to share ideas in the comments section.