With the upgrading of consumption, the sudden rise of high protein demand and health awareness, from taste to product promotion to consumption forms are undergoing trick innovation, China's meat snack market is developing at an alarming speed.
Selling 2 billion packages every year, the total sales of the country exceeded 3 billion yuan, the sales volume of chicken meat for ten consecutive years was no.1 on the whole network, from the national best-selling to the unmatched Guangdong market, and the domestic market coverage accounted for more than 60% ... This is the meat snack industry riding a dust runner - infinite food, with its food safety, quality, taste and other aspects of high-quality performance, by all ages of consumers love, infinite food has become the current high-quality meat snack industry proper darling!
And why, exactly, infinity can stand in the middle of the stage of meat snacks? From the new positioning of "22 years of focus on high-quality meat snacks" launched by Infinity Foods in 2021, we may be able to see the answer behind its results. It can be said that for 22 consecutive years of focusing on the deep cultivation of high-quality meat snacks, Infinity has strongly seized the minds of consumers, so that the brand and category form a super relationship, so that the consumption concept of "buy chicken wings, choose infinity" is deeply rooted in the hearts of the people. Although the selling power of infinite products has ranked first in the market, the degree of focus on the meat snack track is far more than that...
Focus, let infinity precipitate breakthroughs in the industry.
Looking at the endless development history, we can see that there has always been an infinite adherence to the quality of meat snacks, and every detail has been studied and broken. In order to make the product fresh, storage and carry more convenient, in 1999, the beginning of the establishment of infinity realized the industrial production of salt baked chicken, filling the gap in the industry. After that, in the salt baked chicken industry, it continued to fight steadily and steadily, refreshing the "achievements" - the use of key links of automated production technology, the implementation of automatic computer programming high-temperature sterilization equipment, and the acquisition of QS national food safety certification... These breakthroughs confirm the endless enthusiasm and exploration of the field of meat snacks, and at the same time drive the development of the salt baking process in the entire meat snack industry.
Focusing on the production of poultry meat products and polishing high-quality products, Infinity Company has built a modern poultry meat products production base with a GMP standardized production plant, with a construction area of 100,000 square meters, and the construction of the northern production base has also begun. Breakthrough is new, infinite has become a modern preservation process to transform Guangdong's traditional salt chicken products into industrial production and large circulation sales enterprises.
Focus, let infinity continue to develop in the industry.
The modern processing technology of meat snacks continues to progress, and over the years Infinite Food has also insisted on telling us what is the original intention of leading enterprises with its own practical actions, and has continuously increased investment in focusing on meat snacks to create a reliable food safety system and testing center.
From the strict screening of raw material supply, the ingredients insist on selecting from the world's 7 major high-quality raw material production areas, in addition to continuing to increase the size, investing 210 million yuan, self-built non-resistant green organic infinite farm. From the source of breeding to the product entering the market, we will build a fully controllable and traceable food safety system to create an infinite food industry chain model. At the same time, we continued to invest in the inspection and testing of raw materials, invested more than 20 million yuan, and established a CNAS-approved testing center, with inspection capabilities reaching the forefront of the industry, fully ensuring the safety and health of products.
Not only is the core of food process technology, safety testing technology and packaging technology at the forefront of the industry, but also from the inspection and testing of raw materials, to the monitoring of the whole process of production to the quality feedback of the product factory, Infinity has established a complete set of management system that can be solved.
epilogue:
Three meals and four seasons of rotation, the same is that Infinite Food has always adhered to their original intention and faith, 22 years, Infinity Food has launched more than 50 products in 4 series such as salt baking, barbecue, baked eggs, sauce and brine, and has won many official recognition and honors such as "China Well-known Trademark", "Guangdong Famous Brand Products" and "National High-tech Enterprises" for many consecutive years.
Under the current trend of high-quality development, it is necessary that such a local national enterprise can focus on engraving in the DNA, deep ploughing and pioneering coexist, continue to invest in driving the high-quality development of the industry, and infinite food can stand in the middle of the stage of meat snacks, which is no accident. 【Advertisement】
(Source: Consumption Daily)