Now the weather is getting colder, in this cold weather, if you can drink a sip of sheep soup, it is naturally comfortable. In the past, when everyone heard about shabu lamb, they would think of the north, but now there are actually many owners of lamb restaurants in the south. In fact, whether it is a lamb restaurant or what kind of restaurant, as a restaurant, it is certainly impossible to lack customers. So how can you attract a large number of customers and make money? Today to bring you a case, the owner of the lamb restaurant launched a trick "lamb free to eat", attracting a large number of customers, the boss not only does not lose money, but also earns a lot of money.
[1] Case background
The protagonist of the case I want to introduce to you today is a post-70s boss, surnamed Zhang. Boss Zhang runs a mutton restaurant, which is not long, and it takes more than half a year. The previous owner of the mutton restaurant was not well run, resulting in the restaurant not being able to continue to open. Boss Zhang just planned to open a shop to do business, so the restaurant was plated down, did not expect that this is only half a year, the mutton restaurant can no longer see the original depression, but became very hot, the store can do a full day, Boss Zhang also made a lot of money.
Boss Zhang, 53 years old this year, used to open a daily chemical factory with a friend, and the business is not very good, but it is also a small family property. Later, the efficiency of the daily chemical plant was not as good as a day, although many ways were thought, but it could not save the factory. Fortunately, Boss Zhang has the determination of "a strong man to break his wrist", did not spend time with the factory, and when he saw that he really had no way, he simply let the factory out and took a sum of money to turn around other business.
This year, it is not easy to do any business. Not long after the daily chemical plant changed hands, before it was time to let Boss Zhang breathe, it ushered in the epidemic, which is a small half year without income. Later, although the epidemic improved, there were also many shops that could not continue, and Boss Zhang saw the opportunity, ordered a mutton restaurant, became a catering person, became a small boss, and no longer clinged to those big businesses. I didn't expect that Boss Zhang still has a lot of means to do catering, this first time to open a restaurant, he ran the mutton restaurant very well, only used two programs, let himself make a lot of money, the income is not worse than the previous factory.
Beijing famously eats Shabu lamb from Donglaishun
【2】Introduction to the program
Boss Zhang's plan to run a mutton restaurant is actually very simple and very easy to operate, but there are two points:
1. 15% discount on consumption;
As long as the customer adds Boss Zhang's friends, then the future store consumption can be 15% off.
2. Lamb is free to eat.
In order to attract customers to enter the store to consume, Boss Zhang also launched a free lamb eating campaign.
Boss Zhang's first program is very common, now the catering industry is not easy to do, many restaurants have launched discounts, Boss Zhang this 85% discount is really unremarkable, customers and why are they attracted?
The main product of the mutton restaurant is lamb, and now Boss Zhang also gives the lamb for free, if I am a customer, I will definitely eat free lamb and leave, how can the boss make money?
These two programs can not see the attractive place, nor can they see the point of profitability, how does Boss Zhang rely on these two programs to make money? Let's see what's going on.
[3] Profit analysis
Let's start with the first point: a 15% discount on consumption. Boss Zhang posted a two-dimensional code on the counter, whenever the customer comes to checkout, Boss Zhang will tell the customer that as long as the code is scanned to add Boss Zhang's friends, then the future store consumption can be 15% off. If you think the taste in the store is good, if you are willing to come next time, you can add five dollars more, pre-deposit twenty bottles of beer here, and save it for the next time you come to the store to drink.
Because as long as you add a friend, you can get 15% off, which is not a little loss for the customer, and the customer will naturally not refuse, so the customer has chosen to add boss Zhang's friend.
As for the twenty bottles of beer, according to the usual price in the store, a bottle of beer will cost six yuan, and now as long as five yuan can get twenty bottles, it must be earned, many customers who think that the taste in Boss Zhang's restaurant is OK, they have chosen to add these five dollars, after all, five yuan can not buy losses, can not buy deceived. And what about these twenty bottles of beer? Customers can drink five bottles for free every time they come to the store, and twenty bottles of beer bring customers four times into the store. People are all interested in the psychology of avoiding harm, these beers are bought by customers with money, in order not to waste, they will naturally come to the store to consume.
Then again, what is Boss Zhang asking customers to add his friends for? We have to look at the second option.
Spices and herbs
Now for the second point: lamb is free to eat. After Boss Zhang adds those customers, he will pull customers into the membership group, send a red envelope to the member group every day, and the customers who have grabbed the "Luck King" can get a free plate of shabu lamb as long as they come to the store to eat lamb.
Customers who grab the "Luck King" must come to the store to spend on the same day, and if they do not come, then this benefit will be invalidated. After all, this "luck king" is snatched by customers with their own good luck, and they will be very happy in their hearts, after all, they are so "red", but also in order not to waste this red packet, so most customers will choose to come to the store to consume on the same day.
And Boss Zhang will often send some beautiful pictures of shabu lamb in the group at about four o'clock in the afternoon, many customers originally did not know what to eat today, see the beautiful picture of shabu lamb will naturally be hungry, this glutton, not to consume?
In the end, Boss Zhang is like this, with a trick of "lamb free to eat", so that he does not lose money, but earns a lot of money.
My column provides you with more than 600 sets of store practice cases, from how to attract 10,000 customers at low prices, to how to change the 0 profit rule, use business strategies, and finally let you get millions of profits, hand in hand to tell you how to flip against the wind, if your store just happens to have the risk of failure, then you may wish to take a look