In the early autumn night, the sky is high and dewy, and the Mingfeng Food Market in Tangchang Town is very lively. The stalls are lit up with bright lights, and the crowds are surging. Under the lights, the food is more attractive. The 600-meter-long street is open to traffic during the day, and at 5 p.m. vendors set up their stalls to turn into a food market. The next day, the road was as clean as new. The endless streets and flavorful markets take turns to play the variations of life for the town.
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"Boss, fry a field snail!" "Well, less spicy, huh?" At dinnertime, an aunt holding a child shouted in front of the "night beer" stall, and the boss responded with a smile. "Everyone often looks at the noodles, and they are familiar with all the tastes." After the boss finished speaking, he picked up the prepared ingredients and turned the pot upside down, and the air was suddenly full of aroma.
This food market has a total of 27 container stalls, 15 fixed stalls, 30 mobile stalls, a variety of snacks gathered on the street, a variety of commodities and department stores, walking along the street can feel the full fireworks. People may gather at three or five tables to chat and drink, or parents and children continue to shuttle through the various amusement facilities. "After a busy day of work, it is a rare enjoyment to meet three or five friends to visit the night market, eat supper, and feel the comfort brought by night life." Diners Wang Qiang's love for the food market is beyond words.
The food market integrates the night scenery of Tangchang Town, and many people who go to the market can't help but take out their mobile phones to take a photo and send it to the circle of friends. According to statistics, the daily flow of people in the food market reached 8,000 person-times, and the daily turnover was more than 100,000 yuan.
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Cao Huaiguo, secretary of the Party Committee of Mingfeng Community, introduced that Mingfeng Community Night Market is a spontaneously formed night market for street vendors, which has been around for more than 10 years. In the past, due to unmanaged management, there were often poor environments and traffic jams.
The night market economy is like a "seesaw", on the one hand is the image of the city appearance, on the other hand is the people's livelihood issues, neither party can be abandoned. How to save the face of the city and the stomach of the citizens? In order to solve this problem, the Mingfeng community through in-depth research, visited some vendors, merchants along the street, nearby residents to solicit opinions and suggestions, and combined with the actual situation, to find the final balance point - the introduction of third-party company investment, standardized management and operation.
The Mingfeng Food Market began renovation in July this year and opened for soft business on August 28. "We have developed a business hours table, which is open from 17:00 to 22:30 from April to September and from 17:30 to 21:30 from October to March." Cao Huaiguo told reporters that merchants entering the market must standardize their operations within the specified time and within the specified range, and not overtime, no crossing the boundary, no disturbance to the people, and no pollution. At the same time, the community also cooperates with street industry and commerce, environmental protection, health and other departments to carry out long-term supervision and inspection of the market, so that the stalls can be synchronously, effectively and timely supervised, and customers can rest assured and consume at ease in the market.
Talking about his views on the rectification of the night market, Mr. Zhou, a resident, said, "The night market gives operators the opportunity to make a living without disturbing the people and adding to the blockage, and also facilitates the lives of the masses and meets the consumption demand. "From the original vendor market to today's food market, the surrounding merchants and residents have praised the community's practices without exception.
<h1 class="pgc-h-arrow-right" data-track="21" > "bright" nightlife Night market economy will be transformed and upgraded</h1>
"The community signed a cooperation agreement with a third-party company, from the company's turnover (container houses, fixed stall income) commission, the community's annual income of more than 70,000 yuan, the company through the formulation of rules to eliminate the factors that lead to the destruction of management, businesses as long as they abide by the rules of serious operation can be profitable, all parties to complete their respective job responsibilities while ensuring the orderly operation of the food market." When exploring the secrets of the operation of the food market, Cao Huaiguo said, "In addition to looking at the community's practices, whether it can be done or not depends on 'the time, place and people'." First of all, the road where the food market is located is not a municipal road, it is a community road, and after the road is closed at night, it does not affect the surrounding traffic. Second, here to create a standardized and orderly market, small traders and hawkers "moderately lift the ban", let them carry out business activities at fixed points, regularly, and supervised, so that they have room for survival. Of course, the large flow of people around is also an important factor, and the gathering of popularity has become wealth.
After the transformation, the food market not only improves the infrastructure, but also actively introduces some food brands that are different from the local area, gives full play to the advantages of brand agglomeration, and combines the existing resource advantages of the region to vigorously promote the development of the night economy. "Mingfeng community also built a 45-acre ecological lotus pond in the early stage, the project is located at the entrance of Tangchang Town on the Shaxi Line, and the Jinjiang Greenway runs through it, and the geographical location is very superior." Therefore, we also combine the completion and use of the Jinjiang Greenway and adopt the "night economy + park, greenway consumption" model to create a new consumption scene based on 'lotus viewing, summer consumption, and food'. Cao Huaiguo said that the combination of the food market and the ecological lotus pond can not only attract more tourists to play in the lotus pond, but also drive local residents to find employment nearby and promote local economic development.
Reporter Guo Xinyi text/photo