Restaurants will be replaced by takeaways? Keep these 3 new trends in mind and respond to the changes in the new era
With the attack of the takeaway market, the days of offline restaurants are like walking on thin ice, and profits are further compressed, resulting in a cry of physical store restaurant owners.
According to the statistics of the takeaway association, the scale of the takeaway market in 2020 is nearly 650 billion, an increase of 16.8% year-on-year, and the number of users exceeds 600 million, and the market size is expected to reach 860 billion yuan in 2021.
The takeaway market has grown from less than 100 million yuan 10 years ago to 650 billion yuan today, which can be described as explosive growth, and while the takeaway market continues to expand, the business of offline restaurants is becoming more and more difficult to do.
Even many people said: offline restaurants will be taken out to end, restaurants will one day be replaced by takeaway, this is actually not alarmist, look at the former bookstore, clothing stores to know that with the continuous development of takeaway e-commerce, devouring the business that originally belonged to offline restaurants.
If we have not yet discovered the new trend of the catering industry, then in the future, you may be the first to be eliminated by the times, today we take a look at the 3 new trends in the catering industry today, keeping in mind these 3 new trends to cope with the changes in the new era, these 3 new trends are also the main direction of the future profitability of the catering industry.
<h1 class="pgc-h-arrow-right" data-track="5" > profits are slimmed</h1>
In today's catering industry, profits are getting lower and lower, and with the impact of the epidemic, people are becoming more and more cautious about non-essential consumer spending, and consumers are willing to spend at lower and lower consumer prices.
The most typical representative to see KFC McDonald's to know, in the past in the KFC McDonald's minimum consumption of 30 yuan, and now 9.9 yuan breakfast can be seen everywhere, 19.9 yuan package everywhere.
Consumers need to face mortgages, car loans, consumer loans and other cost of living pressures, in order to buy a house many people have hollowed out 6 wallets, the real can take out to eat less and less money.
The price of dishes can not rise, the cost of ingredients, the cost of renting stores rises every year, and finally leads to the profit of offline restaurants is getting lower and lower, and the profit of the catering industry will become the mainstream trend in the future.
<h1 class="pgc-h-arrow-right" data-track="8" > mainstream online</h1>
With the continuous development of the online takeaway market, consumers have developed the habit of ordering food online, and the real people who can afford to spend are the young consumer groups over the age of 20 and under the age of 35.
With the slow aging of the post-90s, how to seize young people has become the most important survival chip of offline restaurants, and grasping young people has captured the consumer group.
Therefore, in line with the consumption habits of young people, the combination of online and offline will become the most important business policy of offline restaurants, and online mainstreaming will become the main way of profit in the future.
That is to say, offline profits will exceed the profits of offline dine-in, which has become the consensus of the future development of the catering industry.
<h1 class="pgc-h-arrow-right" data-track="11" > promote new media</h1>
With the advent of the era of self-media, short videos, live videos and other new media methods will completely change the catering industry.
In the past, to open a store, you only need to honestly make dishes, but now in addition to making good dishes, you also need to promote to potential customers around you in the form of videos and graphics.
This old marketing method of issuing leaflets is going to be completely eliminated in today's new era, and it is more effective to send more short videos and more dishes in the circle of friends than to send leaflets outdoors.
The above 3 new trends in the catering industry are also the main ways for the catering industry to make profits in the future, and opening restaurants in the future may not make money, but by opening videos taken by restaurants, additional income can be obtained on the platform, and this form may become the mainstream form in the future.
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