<h1 class= "pgc-h-arrow-right" > representative beer of the South:</h1>
Beer is the third largest beverage in the world (after water and tea) and has the largest audience in the world. In the 1990s, when the liquor market was fully liberalized, there were nearly a thousand breweries in China. In 1998, China's beer production has developed to a scale of about 20 million tons, an increase of 48 times over the output in 1979, and now China's beer production capacity has ranked first in the world. The development process of southern beer is later than that of the north, and Wuyang Beer, founded in Guangzhou in 1935, is the earliest large-scale brewery in the south. Therefore, Guangdong Province is the province with the best beer production base and the largest production and sales volume in the south.
The number of well-known domestic beers in the north is more than in the south, such as the three giants of China Resources Snowflake, Tsingtao Beer and Yanjing Beer in the north; there are also regional representative beers such as Harbin Beer, Wusu Beer, Jinxing Beer and Yellow River Beer. However, the southern provinces are not lower in beer production than in the north; in addition, the southern weather is hot and the consumption level is higher, and the sales volume of beer is higher than that in the northern region. What are the representative beers in the southern provinces?
Chongqing is famous for Chongqing Beer and Shancheng Beer; Guangdong is famous for Pearl River Beer and Blue Ribbon Beer; Fujian Province has Xuejin Beer and Huiquan Beer; Zhejiang Province has Qiandao Lake Beer; Anhui Province was originally the largest Shengquan Beer, and now the most famous is Yingkesong Beer; Jiangxi Province has Nanchang Beer; Hubei Province's largest is Jinlongquan Beer; Hunan Province has Baisha Beer; Sichuan Province has Blue Sword Beer; Yunnan Province has Lancang River Beer; Guangxi has famous Liquan Beer; Shanghai has Suntory Beer; Tibet has Lhasa Beer Hainan Beer in Hainan Province; Taiwan Beer in Taiwan Province; Jinwei Beer in Hong Kong; Macau Beer in Macau.
In the above beer brands, the vast majority of them have been acquired by beer giants at home and abroad, such as AB InBev, Carlsberg, China Resources Snowflake, Qingdao and Yanjing. The best growing of these beers is Chongqing Beer in the southwest, Xuejin Beer in the southeast and Pearl River Beer in South China. In addition to Qingdao, Snowflake, Yanjing and other southward competition for the market, Xuejin, Chongqing, Pearl River Beer in central China, south China, southeast and other regions also launched fierce competition.
<h1 class="pgc-h-arrow-right" > Chongqing Beer:</h1>
Chongqing Beer is the hegemon of beer in the southwest region, first established in 1958, and is also the earliest listed company in the southwest region. Chongqing Beer is a strong regional beer enterprise, and its representative products "Chongqing Beer" and "Mountain City Beer" were once popular all over the country. Although Chongqing Beer has been acquired by Carlsberg, its origin is still in China, and it also retains the original trademark.
Chongqing beer has a large market share in southwest China, for example, more than 60% of the beer market in Chongqing is occupied by Chongqing beer, and it is difficult for foreign beer to enter. In recent years, Chongqing Beer has also made rapid progress, gradually expanding eastward and constantly marching into the eastern coastal areas. In 2020, Chongqing beer sales reached 10.942 billion yuan, surpassing the veteran famous yanjing beer, ranking third in china, and also making the industry impressed by Chongqing beer.
In 2015, Carlsberg acquired Xinjiang Wusu Beer through Chongqing Beer and began to enter the northwest market. Although Chongqing Beer slightly surpasses Yanjing Beer in terms of sales, Yanjing Beer's national layout, market share and brand value are higher than those of Chongqing Beer.
<h1 class="pgc-h-arrow-right" > Pearl River Beer:</h1>
Pearl River Beer is a product of Guangdong Pearl River Beer Group, the Group was established in 1985, is currently the largest beer production enterprises in South China, belongs to the regional beer enterprises. Pearl River Beer was once one of the top three beer brands in China's beer industry, one of the three major beer brands in the country, and was known as the "King of South China" in beer. As early as the end of the 1990s to the beginning of the 20th century, the domestic beer industry was known as "North Yanjing, East Qingdao, West Chongqing, South Pearl River".
In the 1990s, Pearl River Beer dominated one side and shook the whole country, but now it is seriously behind. Once the vitality beer, blue ribbon beer and Jinwei beer of the four little tigers in Guangdong Province have been acquired, only Pearl River Beer is still struggling to support. Pearl River Beer's second largest shareholder, Interbreu International, invested 160 million yuan to hold a 24% stake in Pearl River Beer. Subsequently, it became the second largest shareholder of Pearl River Beer through multiple capital injections and shareholding increases, with a shareholding ratio of 29.99%.
From 2006 to 2008, the operating income of Pearl River Beer was 3.378 billion yuan, 3.733 billion yuan and 3.227 billion yuan, respectively; in 2020, the revenue of Pearl River Beer was 4.249 billion yuan, and more than 90% of sales came from South China. Obviously, Pearl River Beer has long been unable to keep up with the development of Snowflake, Qingdao, Yanjing and Chongqing Beer, and The King of South China has become history. But the skinny camel is bigger than the horse, and Pearl River Beer still has a great influence in the south.
<h1 class="pgc-h-arrow-right" > Snow Tsu Beer:</h1>
Xuejin Beer was founded in 1986, headquartered in Putian City, Fujian Province, formerly known as Putian Brewery, has won the titles of Chinese famous brand and Chinese well-known trademark. As the largest beer producer in Fujian Province, Xuejin Beer has been acquired by AB InBev as early as 2006 and is not yet listed. Xuejin's biggest competitor in the province is Huiquan Beer, which has been acquired by Yanjing.
AB InBev spent 5.8 billion yuan to acquire Xuejin Beer Co., Ltd., the largest beer company in Fujian, which not only greatly increased AB InBev's production capacity, but also greatly enhanced its market share in the southeast coast. Because Xuejin Beer is not a listed company, it does not specifically disclose the New Year's sales data. However, Xuejin Company has announced that from January to July 2019, Xuejin Beer achieved sales of 3.728 billion yuan, according to this inferring that the annual sales of Xuejin Beer is at least more than 6 billion.
In terms of corporate culture and brand management, Xuejin Beer has fully realized the integration with the world's advanced level. Under the support of AB InBev, Xuejin Beer has developed rapidly, but it is currently mainly distributed in the southeast region, which is basically not seen in the north, and now it is mainly based on the southeast coast and central China as the main market range.
<h1 class="pgc-h-arrow-right" > domestic beer and hops:</h1>
In today's highly developed marketization, we can choose our favorite beer, whether it is domestic beer or imported beer. When some consumers heard that a brewery was acquired by foreign capital, they said that they would no longer drink this beer in the future, and it is of course a good thing to have such patriotic feelings. Compared with imported beer, I hope that everyone will support domestic beer more.
Although the taste of domestic beer is not necessarily as good as imported beer, domestic beer is our national brand, and only by making it a bigger national brand can it not be restricted from abroad. Even when those foreign beers are out of supply, we will still have beer to drink, at least not by the nose of others. After the introduction of beer to China at the end of the nineteenth century, it began to be favored by some upper-class people, but there were only a few breweries in China, and most of them were established by foreign capital.
Why couldn't domestic beer develop at that time? On the one hand, foreign capital squeezed national brands, in addition, at that time, domestic hops were not produced, hops were all imported, and domestic beer was more severely restricted in this regard. Hops were first used by the Germans in beer making, and putting some when brewing beer can increase the aroma of beer and reduce its bitterness. In 1950, Tsingtao Beer successfully introduced hops for the first time, and then planted on a large scale in the northwest region of China, so that the country had its own hops.
Before 2018, the domestic high-end beer field was still monopolized by Budweiser, Carlsberg and other oligopolies. In the past two years, domestic beer has made great efforts to make Tsingtao Beer, China Resources Snowflake, Pearl River Beer, etc. have occupied a place in the high-end market, of which Tsingtao Beer has occupied 25% of the high-end beer share.