Recently, the Olympic Games are in full swing, and many people like to have a beer when they are in a strong mood when watching the Olympic Games. Drinking and cheering when you win, and having beer to accompany you when you lose, is the best "companion" to watch the game. When it comes to beer, we think of Shandong, and in fact, there is one place where beer was once brilliant, that is, Guangdong.
Guangdong wine now has a weak sense of existence in China, and has almost been seized by Sichuan, Guizhou, Shandong and other famous wine provinces. But in fact, in the past, Cantonese wine was not bad, such as beer. Guangdong Province is the number one economic province in China, in fact, it is also a major beer province.
Previous We introduced pineapple beer, this time introducing a truly popular beer. They once spread all over the country and were the pride of Guangdong people, but now they have become a scenery that only the older generation understands.
1. Pearl River Beer, Guangzhou
Guangzhou Pearl River Beer Group Co., Ltd., completed and put into operation in 1985, is headquartered in Guangzhou. It is a large state-owned enterprise with the beer industry as the main body, and its beer production capacity has grown from the initial 50,000 tons to the current 2.3 million tons, and it is a local brand that can compete with China Resources Snowflake, Harbin Beer and Tsingtao Beer in the south. Pearl River Beer enjoys the lofty status of "South pearl river" in China's beer industry. Pearl River is China's first bottle of pure draft beer and white beer production base.
How brilliant was Pearl River Beer ever? On April 19, 1986, Pearl River Beer became the drinking product of important leaders of many countries when they attended the state banquet, and as a result, Pearl River Beer became the wine used to entertain state guests. Among them, some products were also recognized as "Diaoyutai State Guest House State Banquet Special Wine" by the Diaoyutai State Guesthouse in 1998. "Brilliant New China Record of the Twentieth Century , Guangdong Volume" mentions that Pearl River Beer Group was one of the three major beer groups in the country at that time, and its production and sales ranked second in the country in 1998. Unfortunately, later, giants such as China Resources Snowflake, Tsingtao Beer and Yanjing Beer rose, and Pearl River Beer gradually fell to the edge, which was sighing.
Deli Beer, Zhanjiang City
Deli Beer is a famous beer produced in Zhanjiang, Guangdong. In 1985, at the intersection of Xiashan Lutang road in Zhanjiang, Deli Beer was born here. Since then, almost every household in Zhanjiang will drink Deli beer in the summer, and the strong wheat flavor has conquered the taste buds of many wine drinkers, and there is a beer called "Dele", which is a sweet beer, similar to today's fruit beer.
Deli Beer lasted for more than 10 years in the scenery of Zhanjiang, but this scenery has long become the memory of people of that era. In 1998, zhanjiang brewery, which produced deli beer, was acquired by Pearl River Beer, and since then, Deli beer has gradually introduced beer jianghu, and there is no longer the scenery of that year.
3. Jinwei Beer, Shenzhen, Shantou, Dongguan
In the small street restaurants in Guangdong in summer, Jinwei beer will be seen at almost all tables. Jinwei Beer was born in the 80s of the last century, it has created many brilliant achievements, the first sales income of tonnage wine, the first ton of profit tax, the first profit of ton wine, the first per capita profit and tax, these are the glory of Jinwei Beer.
But even such a beautiful Jinwei Beer, did not escape the fate of being acquired, China Resources Snowflake used 5.3 billion yuan to acquire Jinwei Beer, since then the glory of Jinwei Beer, only a good story remains. There are still many people drinking Jinwei beer, but they are no longer as glorious as before.
Vitality Beer, Shaoguan City
Guangdong Vitality Co., Ltd., headquartered in Shaoguan City, Northern Guangdong Province. The company, formerly known as Shaoguan Brewery, was founded in December 1987 and is the backbone enterprise designated by the former Ministry of Light Industry to produce beer. At that time, 12 degrees of vitality beer was very popular, or one of the top ten famous brand beers in Guangdong, the main products are vitality brand ordinary type 12 degrees, 11 degrees, 10 degrees, 8 degrees beer and fresh beer, sweet beer, etc., the products sell well throughout the country, and exported to Hong Kong, Southeast Asia and other places through border trade. Later, due to poor management and unable to withstand the offensive of competitors, Vitality Beer was acquired by Tsingtao Beer, and as for the taste, there was still a change.
Haizhu Beer, Zhuhai
Haizhu Beer, the predecessor of the company is the state-owned Zhuhai Brewery. In 1996, Japan's Kirin Group and Taiwan's Unification Group jointly acquired Zhuhai Brewery and established Zhuhai Kirin Unified Beer Co., Ltd. At the end of 2005, Japan's Kirin Group acquired 100% of the company's equity, and on January 1, 2006, it officially launched the new name Kirin Beer (Zhuhai) Co., Ltd. "Haizhu Beer" was rated as a famous brand product in Guangdong Province, and the "Haizhu" trademark was rated as a famous trademark in Guangdong Province. Nowadays, Haizhu beer is no longer found in the market.
Guangdong was once a very developed city in the beer industry, and the beer consumed in Guangdong every year can basically rank in the top 5 in beer consumption. Today, it's a shame.