"The Canton Fair has become a window for Pearl River Beer to gain insight into the fashion and trend of world beer consumption."
The 130th China Import and Export Fair (hereinafter referred to as the Canton Fair) was held in Guangzhou from October 15 to 19. Lu Chunping, marketing director of Pearl River Beer Co., Ltd., said in an interview with reporters today that Pearl River Beer will exhibit more than 10 new products of high-end craft beer series at this Canton Fair, laying the foundation for further expansion of overseas markets.
More than 10 new high-end craft beer products will be unveiled at the Canton Fair
As the brand representative of "Guangdong Grain, Pearl River Water", Pearl River Beer has been deeply engaged in the South China beer market for 36 years, accounting for 33% of the market in Guangdong Province, and has a series of varieties such as old Pearl River, pineapple beer and alcohol-free.
Pearl River Pure Life series products, pictures from the company's official website
As the ancestor of pure draft beer in China, Pearl River Beer pays attention to product innovation. According to the company's annual report, in the first half of 2021, the company invested 72.38 million yuan in research and development expenses, an increase of 22.22% year-on-year. Lu Chunping told reporters: "Pearl River Beer has successfully developed more than 10 new products of the high-end craft beer series with leading technology, and a number of beer challenges in Brussels, Belgium and CFFI International Craft Beer Challenges have won honors and won international recognition. These products will also be unveiled at this Canton Fair, laying the foundation for further expansion of overseas markets. ”
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As we all know, beer as an imported product, it is not an easy task to get foreigners to accept Chinese beer. As early as 1989, Pearl River Beer began to export to the outside world, and by 2003, it was officially established to be responsible for the development and research of overseas markets.
Talking about the achievements of Pearl River Beer through the Canton Fair, Lu Chunping said that the Canton Fair has witnessed the transformation and upgrading of Chinese manufacturing along the way, and has also played a great role in promoting the international development path of Pearl River Beer's "introduction and going out".
"Canton Exchange will make Pearl River Beer more directly in contact with consumer demand around the world." Lu Chunping said that in the past 15 years, with the help of the Canton Fair platform, it has continuously deepened its international development and continued to expand overseas markets, and in 2020, the Total Foreign Trade Exports of the Canton Fair increased by 23% year-on-year, and the overseas sales and profits of Pearl River Beer also increased by nearly 20% year-on-year.
"We use the Canton Fair platform to strengthen overseas market research, comprehensively analyze local folklore and living habits, and implement precision marketing." For example, markets such as Southeast Asia, Africa and the South Pacific export products with high alcohol content, while western European markets export traditional products with high bitterness values. At present, Pearl River Beer exports more than 10 varieties to meet the needs of overseas consumers with diversified products. ”
Today, more than a dozen products of Pearl River Beer have been exported to more than 40 countries, covering Southeast Asia, Europe, North America, Africa and other markets.
As of the close of trading on October 14, Pearl River Beer's share price per share was 9.37 yuan, up 0.11% on the day, with a total market value of 20.739 billion yuan.
Aoyi news reporter Guan Yuhui