On September 8, 2021, the launching ceremony of the 2021 Guangzhou "100 Years of 100 Products" and the launching ceremony of the "Quality Month" activity was successfully held, and at the launching ceremony, 100 Guangzhou brand enterprises with wide representation and influence, including Pearl River Beer, appeared at the meeting, comprehensively demonstrating guangzhou's important actions to further promote the strategy of strong quality city and brand strong city and promote the high-quality development of Guangzhou, attracting nearly 400 local brand enterprises from all walks of life to participate in the selection.
In recent years, strengthening brand building and continuously improving the quality and influence of products and services have gradually become an important aspect of China's firm implementation of the strategy of expanding domestic demand and promoting high-quality development. Pearl River Beer deeply implements the special action of "three products" in the consumer goods industry, adheres to the priority of quality first benefit, adheres to the professionalism and craftsman spirit, firmly establishes brand awareness, implements innovation around the market, especially consumer demand, improves the quality and comprehensive competitiveness of products and services, and forges quality brands in the market competition.
Innovation mechanism The direction of research and development is more in line with market demand
This year, Pearl River Beer optimizes the innovation system mechanism, forms a "1 + 3" (that is, 1 R & D manager + 3 marketing brand managers) working mechanism, gives full play to the joint force of technology research and development and marketing, focuses on the technology frontier, industry trends, consumer needs, etc., researches and formulates product design prospects and product future development trends, implements the brand strategy in advance, systematically analyzes the development trend of industry technology, double considers the reality and future needs of the market for new products; strengthens communication and coordination in the event, and establishes a normalized working mechanism Do a good job of summarizing and feedback afterwards, achieve the closed-loop management of the overall development work, break the boundary between the market and research and development, make the research and development direction more in line with market demand, and make the research and development results more effectively converted into market sales.
Close to the market Product categories are more abundant
The wide range of beer consumers means that consumers' demand for beer categories is more diverse. In view of the low-end and high-end beer consumption needs of the younger generation of consumers, Pearl River Beer launched snow castle passion fruity wheat beer at the beginning of this year, and joined hands with "Tao Tao Ju" to launch the festival product "Moonside Fruit Gift Box" before the Mid-Autumn Festival, with fresh taste and "high value" packaging, winning the "heart" of young consumers. Completely different from the temperament of small fresh and fruity beer, there is also the newly launched "Spirit King Kong" of Pearl River Beer, with an alcohol content of 12.8 °, which satisfies the tastes of consumers who like high-concentration original beer, supplements the high-concentration category, and the product sequence is more abundant.
Leading the industry Quality standards are more authoritative
Recently, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the Ministry of Finance, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the State Council, and the China Securities Regulatory Commission jointly issued a document to accelerate the cultivation and development of high-quality manufacturing enterprises, requiring enterprises to strengthen the construction of quality brands, participate in the formulation of international technical norms and standards, and improve the supply capacity of the middle and high-end. The T/CBJ 3105 Stout (Shitao) Beer, T/CBJ 3106 Fruit and Vegetable Juice Beer and T/CBJ 5104 Cider group standards led by Pearl River Beer have been released and implemented this year.
Recently, Pearl River Beer has also provided a new idea for regulating the fruit beer industry, through the static top air phase ion migration spectroscopy to analyze the volatile organic compounds in seven kinds of fruit beers such as pineapple, apple, peach, strawberry, raspberry, cranberry and blueberry, which provides a new method for studying the aroma formation mechanism of different fruit beers, which is helpful for the adulteration identification of the fruit beer industry, and the paper "Identification of fruit beer species based on static top air phase ion migration spectroscopy" was published in the journal of the American Brewing Chemical Society.
Excellence Ensure quality and safety on the tip of the tongue
In recent years, a number of quality monitoring indicators developed by Pearl River Beer are in the industry leading, the control of flavor substances, the content control of pearl river beer products on high alcohols effectively improves consumer drinking comfort; pure raw foam holding control, in the industry first proposed the standard for controlling raw material foam protein, within six months of pure raw beer foam holding reached the national excellent standard, optimize the taste of beer drinking; flavor consistency, the first in the country to put forward evaluation indicators, for different storage periods, The flavor of the products produced by different production enterprises is evaluated and improved to ensure the stability of product quality and create a better consumer experience. Since the beginning of this year, Pearl River Beer has optimized the quality of 3 products through the use of scientific research results on technical quality.
During the epidemic period, in order to further ensure the safety of the tip of the tongue, Pearl River Beer has established and improved the cold chain closed-loop management, and the cold chain raw materials need to provide "four certificates" and eliminate the killing before entering the factory, namely the "Entry Goods Inspection and Quarantine Certificate", "Customs Declaration Form of the Customs of the People's Republic of China", "Negative Nucleic Acid Test Result Certificate" and "Disinfection Certificate", and then carry out regular disinfection after the material is killed on the day of storage, and the cold chain waste is disinfected and sent to a qualified unit for reception, so as to achieve full coverage of the killing, traceability of the whole process, and quality and safety guarantee. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Editor-in-charge | Lv Hang