<h1 class="pgc-h-arrow-right" > the development of China's beer market:</h1>
Compared with rice wine and liquor, the history of beer production in China is much shorter, only more than a hundred years. At the end of the 19th century, beer began to be introduced to China, but the development speed in China was relatively slow, the distribution range was small, and the output was not too large. After the founding of the People's Republic of China, beer technology and technology have developed rapidly, and the quality of domestic beer has been no less than that of imported beer, and there are locally produced brands throughout the country!
China's beer market is huge, the beer market consumption scale in 2020 is about 150 billion, and it is currently only the second largest liquor after liquor in China, and the annual sales volume and market size of beer are growing rapidly. Beer is more and more favored by young people because of its moderate taste, low alcohol content, and not easy to get on. However, with the entry of international beer giants such as Carlsberg, AB InBev, and Heineken into the Chinese market, many domestic beers have gone to extinction.
As early as before the birth of Snowflake Beer, domestic beer was most famous for the pattern of "East Qingdao, West Chongqing, North Yanjing, South Pearl River". In the more than ten years after the birth of China Resources Snowflake, the development momentum has been rapid, and the pattern of domestic beer has changed, and it has begun to be known as the three giants of Snowflake, Qingdao and Yanjing Beer. In recent years, Yanjing Beer has fallen behind seriously, Chongqing Beer has also been acquired, and domestic beer has begun to appear more and more in the pattern of China Resources Snowflake and Qingdao Beer Duopoly.
Beer production in each province in 2020
Affected by the epidemic, beer production in most provinces is declining in 2020. Taking the data of 2020 as an example, today we will talk about the top five provinces in terms of domestic beer production, as well as the beer culture and representative beer brands behind them.
<h1 class="pgc-h-arrow-right" > Henan Province:</h1>
In fifth place is Henan Province, which produces 1.929 billion liters of beer per year in 2020. Henan Province has always been an important consumer town of alcohol, as a large province with a population of over 100 million, coupled with the rugged and thick Central Plains culture, wine has naturally become something that Henan people cannot avoid in their lives. How strong is Henan's wine culture? Henan Province's liquor production is the second in the country and the fifth in beer production in the country; it is also the second largest province in terms of domestic liquor market size and the third largest province in beer market size. Therefore, Henan Province is a fragrant food in the liquor market.
In Henan you say I can only drink two bottles of beer, so it is really possible for you to sit at a table with children. Even if you sit at a table with a child, don't drink with a child, because comparing with a child is a very humiliating thing in itself, and drinking a child is a shameful thing. Henan Province has a strong wine culture and is also known for its hospitality. Drinking in Henan has "you drink three first, we drink again", on the surface it looks like bullying you, but in fact, you understand the reasons behind it and find that they are indeed courteous to you. If you drink three beers first, it is no problem, and the liquor is counted, after all, the wine is too strong.
In Henan Province, where the liquor market has not only been encroached upon, the local liquor collective is cold, and none of them can get out of Henan Province, while Henan's local beer is thriving. Since the 1980s, the beer market in Henan Province has developed rapidly, and at its peak, there were 70 or 80 local beers, but many of them have disappeared. In recent years, Venus Beer has opened up markets outside the province and set up a number of production centers in the central and western regions, which represents the beginning of Henan's beer brand to the whole country.
Under the collapse and acquisition of other local brands, Venus Beer has not introduced any foreign capital, and has developed purely on the local market in Henan. Nowadays, it is also ranked first in the list of beer brands in Henan, and the market rate is basically above 40% in Henan. In addition, Henan Province also has a number of local brands such as Beijing Beer, Luoyang Palace Beer, Aviation Beer, Weixue Beer, Blue Brand Beer and so on.
<h1 class="pgc-h-arrow-right" > Sichuan Province:</h1>
In fourth place is Sichuan Province, with an annual beer production of about 2.18 billion liters in 2020, Sichuan has a population of more than 80 million, and beer production ranks fourth. It is said that Sichuan liquor is the best in the world, and it is the strongest liquor army in China, compared with beer, which is much more shy. In the land of Sichuan and Shu, how hot it is in summer, coupled with the sichuan people's love for hot pot, beer has become the best companion of hot pot.
Although Sichuan baijiu is famous, the spicy, hot pot is not suitable for liquor, so the cold beer quickly opened up the market. "People walk in the rivers and lakes, hot pot with beer" has become the standard in the Sichuan beer market. Sichuan people, who have been influenced by liquor culture since childhood, are not sloppy in drinking beer.
"Liquor two and a half pounds, beer casually poured", liquor and beer are indispensable in the life of Sichuan people, although some exaggeration, but the Attitude of Sichuan people to wine is vividly reflected. In Chengdu, with Tianfu Square as the center, search for the word "beer" and you will find that beer squares are everywhere.
Compared with the more expensive liquor, the cheaper and more smooth beer has been integrated into the lives of many Sichuan people, and many beer brands have blossomed everywhere in Sichuan. But one regret is that no beer brand in Sichuan can really go out. Blue Sword Beer was once the beer with the widest coverage, the largest sales volume and the most people who drank it in Chengdu and even Sichuan. Blue Sword Beer is a well-known brand among local beers in Sichuan, and has been acquired by China Resources Snowflake. In addition, Sichuan also has the popular Le Cordon Bleu beer, Asia-Pacific beer, Lebao beer, Jinjiang beer and so on.
<h1 class="pgc-h-arrow-right" > Zhejiang Province:</h1>
In third place is Zhejiang Province, which produces about 2.596 billion liters of beer per year in 2020. Speaking of being able to drink, we can't think of Zhejiang people first, and many people can think of Zhejiang when it comes to rice wine. In the past four decades, Zhejiang's beer production has never fallen out of the top four in the country, and even in the 1980s, it once ranked first in China. In Zhejiang liquor market size is not large, rice wine and beer are favored by many Zhejiang people.
With a population of more than 60 million, Zhejiang is also the only province in China where the whole people are well-off, and it is also a highly developed area for e-commerce. When the night in other provinces is quiet, The old iron in Zhejiang is still talking about wine and continuing to struggle in the business field, and then a bottle of beer can also soothe the tired body. Zhejiang people, who have never been keen on liquor, then beer and rice wine have become the main force of their consumption, that is, they can sing about wine and keep a clear head. The wine style is not strong, drinking is moderate, and the atmosphere is the best interpretation of Zhejiang people's drinking.
As a traditional beer producing province, although there have been nearly 80 beer brands in Zhejiang Province, none of them have been able to get out of Zhejiang Province. Founded in 1985, Hangzhou's Qiandao Lake Beer has developed from a small beer brewery with an annual production capacity of only 5,000 tons to a large beer production enterprise with an annual output of 300,000 kiloliters of beer, using the water source in Qiandao Lake.
Qiandao Lake Beer is the favorite beer brand of many Hangzhou people and even Zhejiang people, and was once the most famous beer brand in Zhejiang Province, but it was acquired by Japan's Kirin Beer. In addition, Zhejiang Province also has a number of local beer brands such as Golden Lion Beer, Yandang Mountain Beer, West Lake Beer, Xiandu Beer and so on.
<h1 class="pgc-h-arrow-right" > Guangdong Province:</h1>
In second place is Guangdong Province, which will produce about 3.575 billion liters of beer per year in 2020. As the country's largest population and economic province, it is also reasonable that Guangdong Province ranks second. Guangdong Province has developed light industry, a large population, a developed economy, coupled with Guangdong's location in the subtropics, no winter throughout the year, and the peak period of beer consumption throughout the year, so it is not surprising that Guangdong Province has a beer market of more than 20 billion.
Compared with the surrounding provinces, the drinking atmosphere in Guangdong Province is still relatively strong. In Guangdong's restaurants, barbecue stalls, hotels can see the crowd of beer drinkers, beer has become an indispensable element of Cantonese people to relieve the heat and cool down, social interaction. In Guangdong beer is always the first choice of Guangdong people, a lifetime of drinking a variety of wine, Cantonese people have a special love for beer. In the movie, we may see such a picture, several Cantonese people in the restaurant while speaking Cantonese, while drinking beer and eating small dishes, this may be a portrayal of the dashing Cantonese. Cantonese people do not fight for alcohol, fight for momentum. Therefore, there is also a rather domineering indigenous way of drinking called - split wine!
As a major province in the production and marketing of beer in China, Guangdong Province certainly has a proud local beer brand. Pearl River Beer, for example, once developed rapidly, has already stepped out of Guangdong Province as early as the last century. Pearl River Beer was once one of the top three beer brands in China's beer industry, one of the three major beer brands in the country, and was known as the "King of South China" in beer.
There used to be four small tigers in Guangdong Province, namely Pearl River Beer, Shengli Beer, Le Cordon Bleu Beer and Jinwei Beer, all three of which were acquired except Pearl River Beer. Pearl River Beer is also seriously left behind, and I don't know when it will be able to regain its strength.
<h1 class="pgc-h-arrow-right" > Shandong Province:</h1>
In first place is Shandong Province, which produced about 4.58 billion liters of beer in 2020, leaving it in second place with an absolute advantage. Shandong Province has ranked first in the country in beer production for 32 consecutive years, and accounts for about 1/8 of domestic beer production, with more than 8,000 beer-related enterprises. The scale of liquor and beer consumption in Shandong Province ranks first in China, so there is evidence that Shandong people can drink it, and this achievement also makes Shandong people stand out on the wine field.
In Shandong, usually drinking liquor is like a rainbow, drinking beer is simply to let go of yourself, do not use a big cup to drink beer with Shandong people that is simply looking down on Shandong people. Shandong people are notoriously brash and hospitable, and they are indeed "consuming Shandong" in terms of drinking. In Shandong, if you say that drinking is not addictive, it is simply a slap in the face of the host's family, and it is the most face-saving thing to let the guests eat well and drink well.
I have also drunk with Shandong people, and I can only say that I can only say that I am careful of the guests who are specially found by the host's family to accompany you to drink, there is no "good stubble", their purpose is to drink you down. As a state of etiquette, the deputy companions, first companions, and second companions at the wine table of Shandong people, I believe that everyone has heard about it. Shandong people may also use various methods to persuade wine, and various routines make you have to drink.
Snowflake and Qingdao are the duopoly of domestic beer, just like Maotai and Wuliangye in liquor companies. Tsingtao Beer was once the boss of domestic beer, and at present, Tsingtao Beer is always ready to surpass snowflakes, and in recent years, Qingdao has opened up the international market. The annual Tsingtao Beer Festival is the craziest moment for the people of Qingdao, because of the existence of Tsingtao Beer, Qingdao has also become a veritable beer capital. Shandong Province also has a number of strong local beers such as Yinmai Beer, Kirdai Beer, Laoshan Beer, Taishan Beer, And Shuicheng Beer.
Beer is generally not high, and some people regard it as a thirst-quenching drink, which can be drunk in moderation for both men, women and children. In the summer and autumn, beer is more popular than liquor, and cold and delicious beer has become the best choice for people from all walks of life to cool off. The large amount of carbon dioxide and water in beer can eliminate the heat in the body and make people feel refreshed and enjoyable.
The flowers look half-open, the wine is slightly drunk, I am Ah Hai