After the green dragon old thief, the most powerful partner of the domestic self-media alliance WeMedia, where will the company go?
The full text is about 8300 words, and it takes about 16 minutes to read.
Finance & Economics (ID: cjtxzk) Wen | Kong Mingming
Edited | Qi Jielun
Photography | Yin Xiyuan
It is no exaggeration to say that as long as you are using a smartphone now, no one can leave WeChat.
As of the time of this article, the number of WeChat users has exceeded 800 million, and the average daily total PV of official account articles has exceeded 3 billion. It is a behemoth based on the mobile internet. When Tencent launched this free mobile product on January 21, 2011, I am afraid that no one thought that it would be as successful as it is today.
On August 23, 2012, WeChat launched the "WeChat Public Platform". At the beginning, a group of stars and media were settled, except for a few veteran players who are proficient in content operations and constantly looking for new traffic platforms, no one has yet smelled the huge opportunities lurking in this.
According to a research report released by iiMediaResearch, a third-party data mining and analysis agency for mobile Internet, as of the end of October 2016, the number of WeChat public accounts in China has exceeded 12 million, and 52.3% of netizens use WeChat public accounts to obtain the latest information; as of the end of December 2016, among the major self-media platforms where people obtain information, weChat public accounts have a far-ahead market share, accounting for 63.4%.
Since the term "self-media" was proposed by the Media Center of the American Journalism Association in 2003, it has been carried forward in the WeChat era through the changes of forums, blogs, microblogs and other communication carriers.
When the WeChat public platform was officially launched, a 23-year-old university graduate named Li Yan had just come to Beijing from Qingdao.
After more than 4 years of life in The North Drift, Li Yan is now the chairman and CEO of WeMedia New Media Group, the "largest self-media alliance in the universe" in the mouth of netizens. He was named to foreman's "Asia's 30 Under 30 Entrepreneurs" list in February 2016. At present, the company operated by him has more than 200 self-media accounts, nearly 500 signed self-media, and reached nearly 60 million users.
On December 13, 2016, this content startup, which has attracted much attention and controversy, was officially listed on the New Third Board.
Compared with the widely known WeMedia, Li Yan, the young man who currently dominates this commercial organization, is still blurred in the public eye.
In any case, the self-proclaimed "grassroots" entrepreneur is ushering in a long and gorgeous identity change.
Let the flow be as ferocious as magma
For Li Yan, the motivation is simple, that is, to make money and get rid of poverty.
In December 1988, Li Yan was born in a small village in Linyi, Shandong Province. Along with him, his parents have 3 children, so in addition to doing farm work, Li Yan needs to help the family take care of various things since he was a child. In addition to Li Yan's parents working as farmers, they often do small business, such as using beans to make bean sprouts at home, and then getting up at two or three o'clock in the morning and taking them to the market to sell. His parents went to the market, no one at home cooked, he learned to do it himself, a big potato coarsely cut into several slices, thick thick, thin thin, put in the pot to fry, thin fried paste, thick cooked.
After high school, the school began to live. Li Yan remembers that because his family was poor, his monthly living expenses were only more than a hundred yuan, and these money had to be carefully calculated, not to mention buying something he liked.
"I want to make money, I want to be like my classmates, go to a good restaurant to eat, buy shoes and clothes that I like." Li Yan said.
In high school, Li Yan was quite rebellious, his hair was permed with ears of wheat, and he always quarreled with the teacher, but because the grades were still good, the teacher could not do anything with him. After skipping class and fighting, Li Yan constantly pondered how to make money.
Before the high school exam, the school teacher was worried that some students with poor grades would not pass, so they predicted the test questions. Li Yan printed thousands of copies of the teacher's predicted questions and corresponding answers at his own expense, and then took them to various classes to sell, and was quickly snatched up. Not only that, after knowing Taobao, he once bought some MP3s from the website and sold them to his classmates at a lower price than the surrounding commissaries, earning the difference in price from it.
"I think that in such a relatively closed school, Li Yan's mind is very sufficient. I still admire him. Zhang Fengtao, a high school classmate and friend, said.
In September 2008, Li Yan was admitted to The Department of Mathematics and Computer Science of China University of Petroleum (East China). In college, he had more room to experiment with different ways to make money. From building a spitting website, to serializing novels online at the starting point Chinese, to selling wholesale dormitory supplies to classmates, although the first few attempts ended in failure, he was constantly looking for new opportunities.
By chance, one day, Li Yan wrote an article on Renren and was recommended by the website editor to the campus square. In an instant, a bunch of people poured in to apply to add him as a friend. Vanity is thus greatly satisfied. He said that at that time, he casually posted "good night" on Renren.
Traffic is getting higher and higher, and advertisers are starting to look for it.
The first one is Cool 6.com. According to the cooperation plan, Li Yan only needed to forward the relevant videos with his Renren account at that time, and every 1 million clicks, he could get 600 yuan of advertising shares. Two or three months later, li Yan earned thousands of yuan a month for this alone.
Li Yan was not satisfied with this. Instead, he sent the cooperation email to the marketing department of Tudou. After several attempts, the other party was persuaded by him and raised the price of million clicks to 3500 yuan. After negotiating this plan, Li Yan distributed it at a price of 1600 yuan and made a part of it himself. According to Wang Kai, a student who worked with him at that time, every day from 7 a.m. to 12 p.m., 15 people with small stations plus the Renren network public platform, updated every 10 to 15 minutes on average, all year round.
Most of the students did not know what Li Yan was doing, and sometimes they would joke that others were good,because he looked for funny passages and videos for everyone to see every day. However, not long after, some students became more and more tired of Li Yan's frequent screen brushing, and they blocked him one after another. For the matter of blackout, Li Yan said that he "cared" at first, but then gradually felt that it did not matter. "Pull black, pull black, anyway, I make money." It is said that at that time, he could earn up to four or five million yuan per month and make a profit of more than one million yuan.
Unfortunately, the good times did not last long. In March 2012, Youku and Tudou announced a merger, and the cooperation project between Li Yan and Tudou was canceled. Invited by a familiar person in charge of Tudou at that time, in August of the same year, Li Yan, who had just graduated, came to Beijing and stayed in Tudou for a few days. Allegedly unable to adapt to the management system and working atmosphere there, he eventually decided to start a business.
The company is called "Magma Interactive". "The rock is the rock of Li Yan, and the pulp is because what I do is related to the transmission and flow, hoping that the flow is as fierce as the magma of the volcanic eruption."
▲ In April 2016, Li Yan, a serial entrepreneur born in 1988, officially became the chairman and CEO of WeMedia, a self-media alliance
At first, Li Yan still earned advertising fees through Renren, and after discovering the huge potential of WeChat, he quickly entered the WeChat public platform. "As long as you understand the traffic monetization path, any new platform, you will experience, occupy the pit." When Li Yan decided to seize the WeChat public platform, the total number of WeChat users was only more than 70 million.
Relying on the traffic channeled from Renren Network, the first few accounts opened soared. At this time, Li Yan asked someone to develop an explosive article tool, specifically screening explosive articles from foreign networks, and then transporting them to China. He even bought advertising space from his peers to divert traffic to his account.
At that time, it was not necessary to provide an ID card or company information to register a WeChat public account. At most, Li Yan held hundreds of accounts in his hands, mainly entertainment and funny accounts, but also vertical accounts such as cars, movies, and life consumption. Because of the early entry and the scarcity of content, the opening rate of these public accounts is very high, and the growth rate of fans is very fast.
"At that time, our public account fans increased by more than 1 million a day." Li Yan said quite smugly.
Relying on a start-up team of only 4 people, Li Yan set up his own new media matrix and quickly became famous in the circle. In his words, the company at the time was almost "making money lying down every day."
Li Yan found out early on that there are basically three sources of WeChat traffic: first, WeChat public accounts and service accounts; second, the circle of friends; and then social interaction between people and groups. Doing social networking based on content is precisely the area where Li Yan has been quite good at with years of observation and practice.
It is said that once, a friend in Chengdu went to Beijing to chat with Li Yan, and Li Yan spent an evening explaining to him the operation routine of the WeChat public account, such as sharing wallpapers and greeting cards on the account. After returning, the public account operated by this friend rose by 600,000 fans a month.
Partners gather, three companies in one
After the initial fame, some investors have successively found Li Yan, hoping to invest in magma interaction. He sat down and talked a few times, but then he decided to never see him again.
"At that time they valued us at twenty or thirty million. I said, I have a higher profit than this one year. Your valuation is twenty or thirty million, so many go, and let me sign so many unequal treaties, how to think about it is not appropriate. Later, whoever it was, it was gone. Li Yan said.
What should be seen, always to be seen.
Just when Li Yan discovered the WeChat business opportunity, a large number of domestic content practitioners were also rapidly harvesting WeChat's early dividends.
At that time, Qinglong Lao Thief (real name Zhu Xiaoming), who was the information director and head of business operations at the media dream factory under the Zhejiang Daily Newspaper Group's new media innovation brand, was one of the first people to study WeChat and the WeChat public platform.
▲ The green dragon old thief, formerly known as Zhu Xiaoming, has been working in the field of new media for more than ten years so far, and is actually the early founder of WeMedia.
Born in January 1977, Qinglong Lao Thief has been engaged in the new media industry since graduating from university in 1999. Later, he met Guan Peng, who was also interested in WeChat at the time, who was also interested in WeChat, and guan Peng, who was the assistant president of the self-media operation platform "Pippi Genie". On December 1, 2012, Guan Peng convened nearly 300 Weibo and WeChat public account "Big V" to hold a unique micro-friend meeting, and Shen Yin, Wang Xiao, Lü Chunwei, Liu Xingliang, Qinglong Lao Thief, Dong Jiangyong, Li Yan and other self-media practitioners and investors attended as scheduled.
Soon after the micro-friend meeting, Guan Peng, the green dragon old thief, and later the ghost foot seven, Zeng Hang, Xu Wei and other digital figures who were famous in the field of science and technology self-media jointly established a WeChat group - "WeChoice". After that, they will communicate in the group from time to time on how to write articles, how to run fans and other topics. During the Spring Festival in 2013, WeChoice friends received 3 advertising orders together.
"WeChoice can be seen as a precursor to WeMedia." The green dragon old thief told the reporter of the weekly "Finance world" (ID: cjtxzk).
Dong Jiangyong, born in 1979, served as the editor-in-chief of Sohu IT Channel and the deputy general manager of Zhuozhong Media, and later initiated the establishment of Golden Seed Venture Capital Fund, which once focused on WeChat ecosystem investment. In early March 2013, Dong Jiangyong invited a group of self-media people such as Qinglong Old Thief and Li Yan to a gathering in Shennongjia, Hubei Province. During this period, the participants reached a consensus on the establishment of a self-media alliance.
Although the green dragon old thief had already done a lot of sharing on The WeChat operation methodology across the country at that time, he did not hope to make money through the WeChat public account except for the above-mentioned 2013 Spring Festival when he tried to take a few orders.
Under the impetus of Dong Jiangyong and after some thought, the green dragon old thief decided to go from Hangzhou to Beijing, and in April of the same year, he formed the WeMedia self-media alliance WeChat group, which officially began to operate in the form of an alliance. At the end of May 2013, the company was incorporated, with Qinglong Lao Thief as CEO and Dong Jiangyong as chairman.
▲ Dong Jiangyong was the editor-in-chief of Sohu IT Channel, and later established the Golden Seed Fund specializing in new media investment, which was the initial creation and initial development of WeMedia
Dong Jiangyong told the "Finance and Economics World" Weekly (ID: cjtxzk) reporter that the reason why he chose Qinglong Lao Thief as CEO was on the one hand because he had continuous and in-depth observation and research on the WeChat ecology; on the other hand, he had created a business before and was interested in this matter.
"In fact, at first I just thought WeMedia was a thing worth trying, and I didn't have much confidence." Dong Jiang Yong was frank.
In April 2013, Chen Zhong, marketing director of Orange Crystal Hotel Group, resigned to start a business. Chen Zhong, who used to work on the Sohu IT channel with Dong Jiangyong, is 3 years younger. Before he could figure out the most appropriate entrepreneurial direction, Chen Zhong focused on the online editing community he founded in 2006, "Whipper" (that is, Bianews.com), and returned to the field of science and technology reporting.
▲ Chen Zhong, who worked with Dong Jiangyong, later merged his personal website Bianews.com into WeMedia and is currently the company's CMO.
"During that time, I thought of myself as a self-media, to write some in-depth industry news." Chen Zhong said. Later, Chen Zhong was pulled into WeMedia by his former colleague Dong Jiangyong and became one of the company's early shareholders.
At this time, Li Yan, who had been in Beijing for less than a year, was still only one of the countless self-media practitioners under the banner of WeMedia.
In the early days of WeMedia, it was mainly an invitation system, that is, inviting people who did a good job on the WeChat public platform, or who had the ability to do public accounts in their own circles before, to join the alliance, and then earned the difference by connecting alliance members and advertisers. Dong Jiangyong's original vision of the alliance was to build it into a brokerage company for self-media people, through packaging and redistribution, so that it formed a good interactive mechanism.
Although it has a brand, WeMedia still lacks its own traffic channels at this time, and needs to replenish the team as soon as possible. At the end of 2013, the green dragon old thief made a judgment: the traditional industry will gradually enter the WeChat public platform advertising field, because the advertising budgets of these companies are planned on an annual basis, and their key advertising platform in 2013 is still Weibo, but in 2014 it will definitely shift to WeChat. Based on this judgment, they began to consciously look for some self-media people in automobile, finance and other categories to join the alliance. Li Yan, who holds a large number of self-media accounts, has entered their consideration.
According to Li Yan's recollection, at that time, he was in a state of "making enough money to spend, but he felt that it was not interesting, and he wanted to find a new thing to stimulate himself", especially when he saw that some acquaintances had been able to stand in front of the media for interviews, he could not help but have some eager ideas.
In Dong Jiangyong's view, at that time, Li Yan and his team, although the revenue was considerable, but because there was no own brand, the scale was easy to touch the ceiling, and it was difficult to make the company really bigger.
In an interview with the reporter of "Finance and Economics" Weekly (ID: cjtxzk), Qinglong Lao Thief admitted that the initial invitation to Li Yan to join WeMedia was mainly based on the following two considerations: First, everyone is already very familiar with each other, know each other very well, Li Yan has strong learning ability, a keen sense of smell and unique insight into new things; second, compared with other WeChat public account operators, Li Yan is not only proficient in traffic and fan tactics, he also has macro insight into the Internet ecology.
It should also be mentioned that Chen Zhong, who focuses on the content operation of Whiplash, is working in the same location as WeMedia at this time. As an Internet community that has been online for many years, Whiplash has always had a certain degree of attention among users. Because Whipper and WeMedia overlap highly in technology advertiser resources, the two have repeatedly been embarrassed by competing for customers.
In March 2014, WeMedia received an angel round of financing of 6 million yuan from China Film Capital. Later, under the mediation of Dong Jiangyong, in April of the same year, WeMedia, Magma Interactive, and Whiplash merged, on this basis, the WeMedia New Media Group was established, with Qinglong Lao Thief as CEO, Chen Zhong in charge of sales, and Li Yan in charge of operation.
A whole new world is opening up.
Conflict erupted and the market took over strongly
Li Bin, an employee who joined Magma Interactive in October 2013, said bluntly that when the three companies merged, everyone was particularly happy, because the team immediately moved from the previous "small workshop" to the tall office building.
The future concept of WeMedia New Media Group is also quite gratifying in Li Yan's view, and it is not too much to call it a grand blueprint: the three companies complement each other's advantages, 1+1+1>3; around the self-media ecology, the new company can open up online and offline, becoming an important participating force in promoting the transformation of China's media industry.
However, half a year after the merger, the three companies are still busy with each other and seem to be at peace. Li Yan felt that this was really unreasonable. "Everyone respects each other, but doesn't ask questions. Four or five peer leaders in a company. I think that in this way, the grand goals we have set will never be achieved. ”
Originally, I participated in the management of the new company with a learning attitude, but the problem was so prominent. Li Yan persisted in a state of anxiety and depression for a while, and after the Spring Festival in 2015, he finally couldn't bear it and broke out. According to Li Yan's recollection, at that time, he called several heads of the company to the office, and then said flatly: "Give you 15 minutes to think about it, either break up or listen to me." ”
In fact, Li Yan once publicly mentioned the problems existing in the company, but was stopped by Dong Jiangyong in the middle. Dong Jiangyong believes that this is a run-in process that must be experienced after the merger of the company.
After the conflict, several partners began to seriously discuss the future of the company. In May 2015, the plan was settled: Li Yan became the CEO of WeMedia New Media Group, Chen Zhong continued to serve as CMO, Dong Jiangyong and Qinglong Old Thief faded out of the daily management of the company, and the identity of shareholders remained unchanged. After that, the Green Dragon Thief launched a new project belonging to WeMedia, "Yizan", a technology platform based on social media data analysis and standardized delivery.
▲ WeMedia Self-Media Group CEO Li Yan and CMO Chen Zhong. On the left is Chen Zhong, and on the right is Li Yan.
Qinglong Old Thief told the "Finance world" weekly (ID: cjtxzk) reporter that in fact, at the end of 2014, there was a listed company willing to buy WeMedia with hundreds of millions of yuan in cash, but at that time, there were differences within WeMedia, such as Li Yan's resolute refusal. "We had discussions about whether we needed to elect a successor, and Li Yan has always been the strongest and youngest among us, and I may be more introverted and more suitable for completing the company's process from 0 to 1."
Dong Jiangyong said that from the beginning, he was more involved in WeMedia as an investor, and even after the company's merger, he has been thinking about who is more suitable to be the CEO of WeMedia New Media Group. "Li Yan is a person with strong executive ability, and he is also more strict in daily management. After the merger, Li Yan showed excellent learning ability. For example, in addition to doing his job well, he has grown rapidly in terms of treating people and things, and he himself has the will to do this, so we finally agreed to take the role of chairman and CEO to his shoulders. ”
At the end of 2015, WeMedia held the second annual meeting of self-media people. As CEO of WeMedia New Media Group, Li Yan took the stage to give a speech.
It was his public debut since taking office. After 10 minutes of speech, he looked extremely nervous, and all the employees in the audience sweated for him.
The new official took office with three fires. Li Yan's three fires burned quite fiercely: first, the integration of various departments that were previously separated from each other; second, the company finalized a 60 million yuan A round of financing from the A-share listed company Legg Mason Culture; third, it led the establishment of branches in Shanghai, Suzhou and other places, and established a new media industry fund.
According to Li Yan, he met Guo Rui, director and general manager of Legg Mason Culture Group, at a banquet in Hangzhou. This is a 100-day banquet held for his daughter by a self-media big V that Li Yan knows well. In the meantime, Li and Guo just asked for a pot of 38 yuan of tea in the hotel lobby, exchanged business cards, chatted for more than ten minutes, and the investment intention was settled. Li Yan felt that this was the thing that he was truly recognized by WeMedia shareholders.
"I think it's still up to you to do things, not to rely on temper to get people to approve of you." Li Yan concluded.
The tide has changed dramatically, and the test is still to come
Dong Jiangyong also saw that Li Yan, who sat in the CEO position, had become more and more comfortable in those areas that he was not familiar with before. In the eyes of the employees, Li Yan today is more mature and sophisticated, of course, more tired and more stressful than before.
Li Yinghuan, a former chief reporter for Time Weekly, was an early member of WeMedia. Li Yinghuan told the "Finance world" weekly (ID: cjtxzk) reporter that when she first established her WeChat public account, the members of the alliance recommended each other and the fixed recommendation mechanism formed by it was of great help to her and other members to gain fans in the early stage. Of course, there is no doubt that Li Yinghuan's rich experience in the field of science and technology reporting for more than ten years also has a pulling effect on the development of the alliance brand that cannot be ignored. Li Yinghuan is the representative of a large number of such signed self-media people.
The three tables of self-media people are also early members of the alliance. Before starting his business, Sanbiao worked as a sports critic and advertising company copywriter, and then in May 2013, he registered the WeChat public account "Sanbiao Longmen Array" with sharp spit as a unique style. Not long after the content operation, the account was noticed and recommended by Feng Dahui and other big V in the circle and quickly became popular. In the summer of the same year, Mitsubetsu received a phone invitation from the Old Thief of the Green Dragon to join WeMedia.
"At the beginning, everyone was like Liangshan Juyi, running to the same hobby and gathering together." The three tables told the reporter of the "Finance and Economics World" weekly.
According to the recollection of the three tables, in the early stage of the development of the alliance, the signed self-media did not have a clear business model, and everyone often exchanged content such as how to increase fans, how to do topics, and from time to time organize mutual promotion. This kind of group warmth is undoubtedly of great help to the self-media people in the initial period. But then he found that the alliance seemed to only invest money, and he hoped to have resources, intelligence and other support, but unfortunately, he did not get it, he felt particularly lonely, and then left.
"Whether it is in the era of forums, blogs or microblogs, as long as you have channels and resources, there will be business. As for how big WeMedia can do in the future, I think it may also need some good stories and concepts. Three tables said.
Talking about Li Yan's gradual management of WeMedia, Sanbiao said that this is actually very normal and a very natural result, because he has the most resources, the greatest contribution, and has a greater right to speak.
Liu Jianliang, who joined in August 2013, is WeMedia's fourth regular employee. In fact, as early as the senior year, Liu Jianliang had registered a WeChat public account to explain the knowledge of WeChat typography, and once gained a large number of fans. Also invited by the green dragon thief, liu Jianliang went to work at WeMedia as soon as he graduated from college, until he left in June 2015.
Although he left the company, as a self-media person who signed a contract, Liu Jianliang still mixed in a WeChat group set up by WeMedia. Liu Jianliang said that there are currently about 400 self-media people in his group, but there are only about 100 people who are active on weekdays. In this regard, Liu Jianliang believes that in fact, everyone's ideas are similar: on the one hand, occasionally receive some circle of friends advertising and marketing business; on the other hand, in this way, keep pace with the circle and learn the industry information in a timely manner.
Wei Wuhua, a new media observer and a teacher at the School of Media and Design at Shanghai Jiao Tong University, believes that although WeMedia played the role of industry leader in the early days, the real business of self-media people is actually not related to the alliance, and WeMedia's more attribute is a dispatch marketing company.
When the WeChat grassroots dividend gradually disappears and the self-media is becoming more and more moving towards the refined operation of content, whether Li Yan can lead the company to the forefront of the industry and whether WeMedia's brand effect can be sustained has become an unavoidable problem. Li Yan believes that at this stage, advertising is still the best way to monetize self-media, but WeMedia is also trying to use new media industry funds to cooperate with more head self-media, and new ways of playing such as self-media e-commerce and content payment may be launched one after another.
In the view of Chen Zhong, CMO of WeMedia New Media Group, because self-media itself is disintermediated, its vigorous development is a manifestation of the rise of netizens' self-awareness, so from the very beginning, WeMedia did not cooperate with the members of the alliance in a deeply bundled way. Although the cooperation method is more flexible and relaxed, WeMedia has an exclusive agreement with the self-media people, which actually gives WeMedia enough first-mover advantage. Chen Zhong also mentioned that in the early days of the company, because of insufficient attention to financial issues, there were many things that owed money to self-media people in the later stage, and these pits, they are still filling in little by little.
WeMedia initially tried to connect advertisers and self-media people in the form of an alliance, but now it seems that this is more like a pseudo-proposition: as a service provider, WeMedia charges only enough to pay employee salaries and various operating costs, thankless; the merged WeMedia New Media Group, a large part of the revenue comes from the own account operated by Li Yan's team.
Qinglong Old Thief believes that in the case that the WeChat ecological rules are not yet perfect, a group of people working together is at least conducive to promoting the benign development of the industry and the establishment of each other's brands.
However, the green dragon old thief reflected that although WeMedia seized a certain opportunity, it also missed many opportunities. For example, in 2014, he convened an internal meeting of more than 100 self-media people and proposed to do four platforms, namely the union platform, the service platform, the technology platform, and the investment platform, but the promotion was not ideal; for example, WeMedia's equity dispersion, which slowed down the financing speed and affected the business layout - It is said that WeMedia had the opportunity to invest in the "new list" of content entrepreneurship service institutions, but lost it due to internal disagreement.
Dong Jiangyong said that he is more concerned about how to let the company survive first, and then rhythmically achieve the original goal. When it comes to the early development of the alliance, Dong Jiangyong still has regrets. In his view, the idea of WeMedia as a self-media person agency is not realistic, because the media and artists are not influential enough, and media people tend to stand on their own after becoming a little famous, and the alliance has little control over it. But he also believes that if there are companies willing to do this with high investment, there are still opportunities.
In Dong Jiangyong's view, although relatively speaking, WeMedia has mastered certain brand and capital advantages, but this is mainly obtained by early labor and brainpower, the future should be in the technology and products to work hard, in addition to the use of the power of capital, in the vertical field to find more opportunities, and quickly carry out cooperation or mergers and acquisitions.
"As long as we don't make particularly big mistakes, WeMedia will still have more opportunities than other companies on the basis of talent acquisition." Li Yan said with confidence.
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