On September 23, the 17th China (Shenzhen) International Cultural Industry Expo Fair was opened in Bao'an New Building. It is reported that at this year's Cultural Fair, the Heyuan Pavilion actively set up a stage for the city's cultural and tourism resources in various forms, centered on the new theme of "China's Wanlu Lake, The World's Chinese Dragon", set up "I have a date with dinosaurs - Heyuan Cloud Pavilion", launched the "Source Series" new Heyuan Cultural Tourism IP, and launched the new cultural tourism propaganda film "Dance Meiheyuan", Zhu Weiwei, member of the Standing Committee of the Heyuan Municipal Party Committee and Minister of Propaganda, attended the event.
Shenzhen Cultural Fair Heyuan Pavilion.
What are the highlights of the river source
Heyuan has an excellent ecological environment, a rich cultural history, and rich cultural and tourism resources. Heyuan has the intoxicating Wanlu Lake, the largest and most beautiful lake in South China; there are the world's rare dinosaur fossil resources that "have not picked up dinosaur eggs, and they are embarrassed to say that they are Heyuan people"; there are a large number of hot spring resources from 35 degrees to 96 degrees; there are Hakka cultural ancient villages scattered in the countryside and dotted with dots; there are Hakka cultures and hundreds of intangible cultural heritages with a long history and colorful colors; and there are special Hakka cuisines suitable for local tastes and "Yeheyuan" two-night and three-day leisure methods that do not want to go when they come.
The Communication Expo will see the Huang's River Source Dragon.
Exhibitors, projects and the number of exhibitors reached a new high
As the highest standard, largest scale, most effective and influential national, international and comprehensive cultural industry expo fair in the field of cultural industry, this session of the fair coincides with the 100th anniversary of the founding of our party and the opening year of the "14th Five-Year Plan". Under the guidance of the Municipal Party Committee and the Municipal Government, the Heyuan Pavilion attaches great importance to the relevant exhibition work, and the city recommends and collects as many as 160 enterprises to participate in the exhibition, of which 186 projects and products of 68 enterprises are exhibited on the spot, showing Heyuan's new achievements in "culture + creativity", "culture + technology", "culture + tourism", "culture + finance" and digital cultural creativity. At this year's Cultural Fair, Heyuan also set a new high for exhibitors, products of exhibiting projects and the number of exhibitors.
Heyuan exhibitors, projects, the number of people reached a new high.
Launched a new "source series" cultural tourism IP
At this year's Cultural Expo, the Heyuan Pavilion closely focused on the new theme of "China Wanlv Lake, World Chinese Dragon", the city's cultural tourism, not only launched the new Heyuan Cultural Tourism IP of the "Source Series" such as Yuanyou, Yuanlong, Yuansu, Yuanchuang, Yuanwei, Yuanle, etc., focused on promoting the "two nights and three days" classic tourism route, and also set up the China Paleozoological Museum Dinosaur Egg Pavilion (Heyuan Dinosaur Museum) Experience Hall at the fair site, and arranged a series of online and offline, interesting and interesting cloud pavilions, "Hundred Flowers Fairy Guide", intangible cultural heritage project performances, live streaming with goods, etc. Experience a highly engaging interactive program.
Heyuan dinosaur cultural and creative products.
For the first time, tourism promotion was integrated into the Fair
It is worth noting that this year, the Heyuan Pavilion for the first time integrated tourism promotion into the Expo, effectively promoting Heyuan's high-quality cultural and tourism resources to further go to the whole country and the world, and also hoping to let more domestic and foreign cultural industry merchants understand Heyuan, walk into Heyuan, and work together to provide good opportunities for common development. In particular, the organization of homestay groups to participate in the exhibition also further demonstrates Heyuan's actions and efforts in promoting rural tourism, helping rural revitalization, promoting cultural tourism "Rongwan" and "Rongshen", promoting the construction of two "demonstration areas" and integrating into two "pilot zones".
Heyuan's new cultural tourism promotional film "Dance Meiheyuan" was released for the first time at the Fair.
Next, Heyuan will further focus on the integrated development of culture and tourism, based on Heyuan resources, highlight the characteristics of Heyuan, give full play to the advantages of Heyuan, make good use of large platforms such as the Cultural Expo and the Tourism Expo, continuously cultivate new and distinctive high-end cultural tourism integration growth points, and make every effort to enhance the popularity and reputation of Heyuan, so as to provide important support for promoting the construction of "cultural strong city" and the construction of "Heyuan samples".
[All-media reporter] Yu Pei
[Correspondent] Tian Wei
【Author】 Yu Pei
【Source】 Southern Press Media Group South + client
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