On August 17, 2021, General Secretary Xi Jinping presided over the tenth meeting of the Central Financial and Economic Commission and stressed: "Common prosperity is the essential requirement of socialism and an important feature of Chinese-style modernization, and it is necessary to adhere to the people-centered development ideology and promote common prosperity in high-quality development."
Some experts believe that to achieve common prosperity, it is necessary to grasp and properly handle the relationship between government functions and market mechanisms. Therefore, in the process of moving towards common prosperity, business will play a key role. China's economic distribution policy has shifted from "efficiency first, taking into account fairness" to "effective overall planning efficiency and fairness", and the fulfillment of social responsibilities by enterprises is an important way to play the role of the third distribution, especially to guide the transfer of resources to resource-poor groups. Improving the income of the resource-poor is the key to solving the unfair distribution of income, establishing a fair system of resource distribution, and achieving common prosperity.
In order to better help everyone understand corporate social responsibility and promote the realization of the road to common prosperity, we hereby excerpt the article "Genes Produced by Moral Blood: Social Responsibility" in the book "Moral Blood of Enterprises" by Li Zhiqi, deputy director of the Economic Committee of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference, vice chairman of the Beijing Federation of Industry and Commerce, and chairman of the Revitalization International Think Tank, for your study and reference.
If you want to read the whole book, you can contact us by private message
Text total: 5866 words
Estimated reading time: 17 minutes
Before talking about the topic of this section, let's look at a few realities that make us very entangled .
Quote 1: Why our national brand is vulnerable
The Sanlu incident in the past few years has a lot to make us reflect on, and the most regrettable thing is the fall of a national brand. You may have seen the sentiments of Li Jianming, vice chairman of the China Enterprise Confederation. "In the 1970s and 1980s, as long as it was a slightly famous domestic product, the people would rush to buy it." When talking about why domestic brands were galloping in the market at that time, Li Jianming believed that on the one hand, the quality of domestic brands at that time was really excellent, on the other hand, the Chinese market at that time was not completely open, and there were many restrictions and constraints on the entry of foreign enterprises and brands, providing a good space for the development of national brands. In recent years, some national brands have collapsed in the fierce wave of international competition, and some have accepted joint ventures or mergers by multinational companies. There is a set of data that is extremely shocking: 90% of Sino-foreign joint ventures. The trademarks of the foreign investor are used; At present, most of china's eight major beverage companies have been swallowed up by Coca-Cola or Pepsi In the United States; Four laundry detergent factories with an annual output of more than 80,000 tons were eaten by foreign companies; Foreign brands account for 75% of the cosmetics market.
Frankly speaking, whether it is food or other industries, national brands can not afford to show the beam of China's national image, not only that, but even fragile and vulnerable. A survey by a polling company in the United States shows that the proportion of brands in the national image of major countries in the world is increasing, with Japan, Germany and the United States leading, 38.5%, 36% and 34.3% respectively, while the impact of Chinese brands on national image is still at a low level.
Example 2: Can the wheat chicken still be eaten
No matter how people classify these high-calorie fast food into the category of junk food, it cannot affect the full number of KFC and McDonald's customers every day. Even the Sudan Red Incident could not stop people's interest. However, people began to understand that unreliable food would often wander around them, quietly coming to their own tables when everyone cared the most.
McDonald's chicken sold in the United States seems to be such a "fame" route. In the United States, it was revealed to contain two chemical components: one was "dimethicone" containing toy mud glue, and the other was "terbutyl hydroquinone" extracted from petroleum.
What exactly are these two ingredients? I think this is really cruel for people because we are often learned a lot of chemical terms in such embarrassing situations, such as the previous melamine. As for the two ingredients added to The Milk Chicken, you can refer to Baidu or Google.
Go to them and explain it more professionally. Simply put, one comes from "toy mud glue" and one comes from "stone oil". These two substances, whether they sound or eat, will make people feel uncomfortable, and raise many questions about the safety of Wheat Chicken.
However, it is strange that in the face of consumer doubts, a McDonald's spokesman in the United States said that the addition of dimethicone to the wheat chicken is based on safety reasons to prevent the cooking oil of fried chicken nuggets from foaming. Each serving of Melle chicken contains a "tert-butyl hydroquinone" component controlled at 200mg/kg, which is also within the safe range. According to animal tests by the World Health Organization, this substance is harmless to humans. It is understood that McDonald's plus people these chemicals are to maintain the texture and square shape of McDonald's chicken.
It is true that the "safety" mentioned by the spokesperson here is very narrow, including only the safety of McDonald's staff, when fried, the oil will not bubble, protecting the "safety" of the staff. And consumer safety? In the United States, the two additive ingredients exposed, in China, McDonald's China issued a letter in response that the content of dimethicone and tert-butyl hydroquinone in Wheat Chicken sold in China "meets the current national food additive use hygiene standards and is harmless to the health of consumers."
Is this a "one-sided statement"? Will consumers pay? Surveys show, "Do you still believe that the chemicals in Mala chicken are harmless to the human body?" Nearly 70% of netizens expressed disbelief: "Will you still buy McDonald's McDonald's Chicken Food?" Nearly 80% of netizens said "no".
Food safety is increasingly becoming a height of national attention. We believe that whether it is domestically produced food or foreign imported products, there should be a set of operable detection and monitoring procedures. Especially when there is a problem with a certain food, the functional department should intervene in the investigation at the first time, with a scientific and fair attitude, and come up with convincing test results and evaluation reports. However, in the actual work, the relevant departments did investigate, and the regret is that there is currently no standard test method for one of the ingredients.
Wheat chicken, can it still be eaten? Who is responsible for the safety of consumers? Should enterprises have less prevarication and excuses, and more responsibilities and responsibilities?
Citation 3: Three questions about tobacco-style charity
When it comes to philanthropy, there are always too many endless topics. They are all around us, making it impossible to ignore the existence of these topics. For example, the "persuasion" of the previous Babi dinner, and for example, not long ago, the data from the "Blue Book of Charity" showed that the per capita charitable donation was only 25 yuan, indicating that the people were far from forming a regular donation habit... Compared with these, the recent charity donation of 10 million yuan from the General Tobacco Administration has become another example.
Recently, the State Tobacco Monopoly Administration set up the Golden Leaf Fund at the China Women's Development Foundation and donated 10 million yuan to support two public welfare projects, "Mother Water Cellar" and "Mother's Health Express". Is the tobacco industry able to engage in public welfare? Is the main purpose of tobacco companies to do public welfare to improve their own image? Can donations from tobacco companies be collected? After this donation, the topic of tobacco companies participating in public welfare has aroused social discussion.
In this discussion, there are two common factions, one is the experts, the other is the people. The former believes that such donations cannot be collected, while the latter has a strong attitude. Online surveys on the web show that nearly 80% of netizens expressed their support.
When charity meets tobacco, tobacco-style charity is not the first time it has appeared around us. However, almost every time it appears, it will always be easily on the cusp of the storm. Why is this? Or whether it is an expert or a public, there are always doubts about tobacco-style charity:
Question one: Why are there always so many people who stand and talk without waist pain
In many countries around the world, tobacco companies are a major force in philanthropy. There are many ways to do charity, but there is a very main principle, that is, these tobacco companies do not take the expansion of their influence as the fundamental goal when fulfilling their social charitable obligations. The CSR (Corporate Social Responsibility) of these companies is really the original sin to form and improve the wealth of tobacco companies.
Why are the so-called experts against it? Have these so-called experts contributed to the "Chinese average level of philanthropy" in terms of charity?
Question two: What kind of heart does tobacco charity have, is it true charity or the need for publicity?
People who know a little about advertising know that a sensitive industry like tobacco has a lot of rules and regulations in publicity. However, in reality, this "lack" of publicity in the industry still has a strong user base and fan base. China's more than 500 million smokers are the best example. When these well-earned tobacco companies, like enterprises in other industries, need to use money and actions to give back to society, it is naturally worth putting a question mark on everyone: Is it out of a kind of charity that is the most true, good, and beautiful, or a trick to wipe the edge? If it is true charity, why can't these companies keep a low profile?
Question three: Can you ask for this money?
When it comes to donations, that's a sure thing to ask for. However, when it comes to this 10 million yuan, can it be wanted in the end? This may be a very sensitive topic. In the past, organizations have been forced by public opinion to refund donations from tobacco companies. This shows that tobacco public welfare is still a very awkward topic in our reality.
Some people believe that tobacco harms others and harms themselves, and it is still necessary to earn money by dying, and it is appropriate to donate more points, and the more the merrier. Why not? Those who oppose donations believe that individuals feel that public welfare and charity do not distinguish between each other, but they must not launder black money, depending on whether the positive benefits of their investment in public welfare can be greater than the negative benefits.
Our questions await the right answer!
Example 4: Do companies want to make up for the recall class?
Milk powder that may lead to "precocious puberty", crayfish that may use "shrimp washing powder", melamine that resurrects, wild carp in the Yangtze River waters that can lead to "precocious puberty"... For a period of time in 2010, the news related to food safety was shocking to those of us who have always been closely related to food. Again and again, these news challenge our nerves.
It's just a pity that the protagonists of these events, it seems that no one will say, let's recall these "harmful" disasters one by one. Recalling this kind of thing is like a scarce resource around us, so when I saw Jinhao tea oil recall carcinogenic products, I was quite surprised. However, after understanding the whole process, it was found that the recall of this lesson, our company seems to have to make up for it.
Quote 5: There is a kind of rogue who does not have the conditions to play hooligans
The US debt crisis triggered the "powder keg" of the international financial market, and New York crude oil futures continued to "dive", falling below $83 in the intraday on August 4, 2011, showing a sharp decline. however. Under such a situation, the domestic refined oil products that do not understand the style of the international oil market are still strong, making the domestic "car people" confused.
In the face of the pressure of the international market and the call for domestic price cuts, the NDRC has re-introduced their "regulations" - the domestic refined oil price adjustment must meet two conditions at the same time, one is 22 consecutive working days, and the other is that the average price of crude oil prices in the international market has changed by more than 4%. The ultimate purpose is only to explain that "domestic refined oil prices do not have the conditions for downward adjustment", the reason is very simple: although the international oil price has fallen by more than 4%, the average price of the three crude oils referenced by the current price adjustment is still higher than the price level of domestic refined oil prices on April 7.
After calling for countless years of international integration, it is really like this, which really makes people have to sigh. We believe that no matter who it is, at this time, you can't help but want to say: when you say that when international oil is calm, you raise prices, why don't you need to "have" any "conditions"?
According to the current regulations, the ex-factory price of domestic refined oil products is mainly determined by "aligning" with the prices of crude oil in Brent, Dubai and Minas, plus the two factors of refining costs and cost profit margins. At first glance, such a pricing mechanism seems to be very reliable, mainly to meet the condition of "international standards". However, in the process of actual operation, there is a time lag, which undoubtedly stimulates speculative demand and interferes with the normal market order, while allowing the domestic "car people", qiushui to see through, truly and sensitively "in line with international standards" until the Year of the Monkey. And so, how to reflect fairness? It seems that as ordinary people, we can only pin our hopes on the monopoly giants, when will there be moral blood flowing in the body!
Quote 6: Do you understand the art of the Royal Palace?
A while ago, Harbin Pharmaceutical Group was caught in the whirlpool of public opinion because of the "pollution gate", and this irresponsible behavior of exhaust gas emissions exceeding the standard, waste water directly discharged into the river, and simple incineration of waste residue was condemned by the public. However, in the face of the public's question about pollution control, he directly threw a perfunctory sentence of "no money". Ha Yao said that there was no money, ha yao sixth factory smiled, people are in their own official website basking in the office space of the Sai Palace very tight.
As a result, a group of pictures titled "Harbin Medicine Sixth Factory Luxury Racing Palace" went viral on the Internet, showing that its main building was decorated in the style of the Palace of Versailles, and the corridors were all carved from solid wood and embedded with gold leaf. It is reasonable to say that the company's home decoration on its own official website is originally a normal thing that can no longer be normal, which is also the need to publicize the corporate image. In the years of marketing consulting, we have visited countless enterprises, basically these CEOs are very precious to the world they have worked hard for, and they are happy to share with others. However, as a state-owned enterprise, Harbin Pharmaceutical Sixth Factory is so luxurious that it does feel like there is an indescribable taste.
You say that those rich second-generation people show off their wealth and drag on a car, we can not think of it, that is people's money, love to spend how to spend, people have such freedom. If it is not the national brand name of Harbin Medicine Sixth Factory, it is that the floor and walls are plastered with gold, and no one will say anything. Unfortunately, it is a state-owned enterprise. Could it be that it is already an open secret and practice like the Sixth Harbin Pharmaceutical Factory, which is not tight to pay dividends but is busy building the "imperial palace"?
Ironically, Harbin Pharmaceutical Sixth Factory felt that the public had wronged itself. After being questioned on the Internet, he immediately came out to refute the rumors and said that the pictures on the Internet were indeed photos of the main building of Harbin Pharmaceutical Sixth Factory, but "(there) I am not an office location, but the largest printmaking museum in China built by Harbin Medicine for public welfare."
Not luxury, but art. Curious, I searched the Internet with the "Harbin Art Palace Printmaking Museum", and the results confirmed that this museum did exist as the Sixth Harbin Pharmaceutical Factory said. However, in the official website of the Harbin Art Palace Printmaking Museum, the interior of the museum we can see is no different from the white-walled exhibition hall in the general museum. The "Imperial Palace" series of photos that were once published on the sixth factory of Harbin Medicine includes office space such as conference rooms. This can't help but put a big question mark: which decoration is the real museum?
However, this "Sai Palace" decoration incident is not the only negative news of Harbin Pharmaceutical Sixth Factory recently. Not long ago, the website of the General Administration of Quality Supervision, Inspection and Quarantine of the State administration of Quality Supervision, Inspection and Quarantine announced the results of the supervision and random inspection of the quality of bottled (barreled) drinking water products, and there were quality problems in the products of 18 production enterprises, among which the "pure and pure" weak alkaline drinking water produced by harbin pharmaceutical group pharmaceutical plant on March 11 was detected to exceed the standard of potential carcinogen bromate.
Could it be that this is also an art that we can't understand?
The responsibility of the enterprise
Below, let's take a look at what is the responsibility of the enterprise!
Corporate social responsibility is a historic, international and enduring topic. This topic has been around almost since the beginning of the birth of a business. Between enterprises and society, there is an objective natural relationship of responsibility. Since the birth of the enterprise, it has experienced an extremely long stage of development, and hundreds of years after the emergence of the enterprise, the progress and development of the enterprise is still closely dependent on the progress and development of the society; and the progress and development of the society are also with the help of the progress and development of the enterprise. Between the two, an inseparable fish-water relationship has been formed.
With the continuous acceleration of the process of economic globalization, the topic of corporate social responsibility has attracted more extensive attention. The general formation of international supply chains has further promoted the widespread implementation of corporate social responsibility.
Milton Friedman, a well-known American economist, believes that enterprises do not use deception and fraud to achieve their revenue goals, that is, to seek the greatest interests of the whole society.
Although this kind of overly narrow business objectives have effectively promoted the rapid development of social economy in a certain period of time, at the same time, various social contradictions and social hazards have also accompanied it.
These more typical problems, such as serious environmental pollution, rapid deterioration of the ecological environment, direct or indirect damage to the interests of consumers, different degrees of harm to the safety and health of enterprise employees and even members of society, the widening gap between different levels of society, and the excessive disparity between the rich and the poor among different social groups, have all had a very significant negative impact on the harmony and stability of society and the sustained and healthy development of the economy. Therefore, in the early 1990s, Nike, Walmart, Disney and other large multinational companies, in order to better maintain their social image, have formulated their own corporate social responsibility codes, in addition to the company's own strict implementation of the code, but also with the code of strict requirements for suppliers. Europe, the United States, Australia and other countries have also appeared a number of "corporate social responsibility" multilateral organizations.
The formal definition of Corporate Social Responsibility (CSR), although it has been discussed many times in forums at home and abroad, has been inconsistent for a long time. At present, in the internationally developed market economy countries, the generally recognized CSR concept is:
While creating profits and being responsible for the interests of shareholders, enterprises must also assume social responsibilities for employees, society and environmental protection, including abiding by business ethics, production safety, occupational health, protecting the legitimate rights and interests of workers, saving resources, and so on.
The World Bank defines CSR as a collection of policies and practices related to a company's relationship with key stakeholders, values, compliance, and respect for people, communities, and the environment. It is a commitment of businesses to contribute to sustainable development to improve the quality of life of their stakeholders.
In addition, there is a view that the so-called "corporate social responsibility" means that under the market economy system, in addition to the pursuit of profits for shareholders, the responsibility of enterprises should also consider the interests of relevant stakeholders, that is, the interests of all parties affecting and affecting the behavior of enterprises. Among them, the interests of employees are the most direct and important content of corporate social responsibility.
When history has developed to today, the economy has developed to a considerable extent, people's expectations for economic development have diminished marginal utility, and there has been a higher pursuit of quality of life. At the same time, the production and operation process of some industrial products has more and more side effects on the survival and development of human society, and the pollution of the environment has become more and more serious, which has a very significant negative impact on the sustainable development of society.
The continuous development of economic globalization, the rapid growth of the national economy, the rapid development of science and technology, the continuous upgrading of the industrial structure, the deepening of international exchanges, and the integration of civilization and culture have made the traditional values and responsibility concepts of enterprises undergo tremendous changes. Paying more attention to the natural resources and ecological environment on which our human society depends for survival and development, paying more attention to the safety and health of all members of society, the rights and interests of workers and business ethics, and assuming more responsibility for stakeholders and society have become an inevitable trend and the only choice for the long-term development of global enterprises.