Cheng Wu, Vice President of Tencent Group, CEO of Yuwen Group, and CEO of Tencent Pictures
Wen | Cheng Wu
Edited | today
General Secretary Xi Jinping's important speech at the meeting to celebrate the 100th anniversary of the founding of the Communist Party of China comprehensively reviewed the glorious course and great achievements of the party in the past 100 years from the strategic perspective of coordinating the overall situation of the great rejuvenation strategy of the Chinese nation and the great changes in the world in a hundred years, and realizing the long-term peace and stability of the party and the country, and solemnly announced the victorious realization of the first centenary goal. The general secretary's important speech is lofty and rich in connotation, penetrating history, reality, and the future, and through great projects, great undertakings, and great dreams. This is a programmatic document shining with the brilliance of Marxism, which has sounded the clarion call and pointed out the direction for the people of all nationalities throughout the country to unite as one and march forward toward the goal of the second centenary struggle.
Under the leadership of the party, using the methods of film and television and the power of art to grasp the pulse of the times, tell Chinese stories well, inspire the people, inspire the people, inspire the people, and unite the people has always been the glorious tradition of new Chinese films and even new Chinese literature and art. Especially since the Eighteenth National Congress of the Communist Party of China, under the great attention and cordial care of the Party Central Committee with Comrade Xi Jinping as the core, China's film industry has ushered in a leapfrog development, and the entire industry has cohesively and hit the middle stream, bursting out of strong vitality. In this process, benefiting from the cultural and literary policies and market economy development in the new era, private film enterprises are becoming the "fresh force" of film content production, and should devote themselves to the historical wave of the great rejuvenation of the Chinese nation with greater enthusiasm and more initiative, and make new and greater contributions to the new journey of China's film industry.
As a "technology + culture" company, Tencent has always adhered to the vision and mission of "user-oriented, technology for good", and has always adhered to the same frequency resonance with the times and the common destiny with the people. In the first half of this year, we further incorporated "promoting sustainable social value innovation" into the company's core strategy, hoping to integrate social responsibility into the daily work of each employee. With the strong support of Tencent Group, as a young Internet private film company, Tencent Pictures has attached great importance to the carrying role of film and television works on the spirit of the times since its establishment, observing reality with works and carrying forward the positive energy of the times. So far, the "Melody of the Times" series focusing on such works has launched or will soon launch more than 30 works, ranking first among the six major cultural product series of Tencent Pictures.
We must always put the great spirit of party building
Pass it on and carry it forward
In his important speech on July 1, General Secretary Xi Jinping for the first time incisively summarized the great spirit of party building, and he profoundly pointed out: "One hundred years ago, the pioneers of the Communist Party of China founded the Communist Party of China, forming the great spirit of adhering to the truth, adhering to ideals, practicing the original intention, undertaking the mission, not being afraid of sacrifice, heroic struggle, loyalty to the party, and living up to the people, which is the spiritual source of the Communist Party of China. ”
As a "key film celebrating the centenary of the founding of the Communist Party of China", the film "1921" produced by tencent pictures, Shanghai Film Group, Sanyuan Pictures, China Film Co., Ltd., Huaxia Film and Dayou Film and Television Center of the Central Party School was officially released on July 1 this year under the guidance of the Central Propaganda Film Bureau and the Propaganda Department of the Shanghai Municipal Party Committee.
This film, in the context of the great history, truly reproduced the "ground-breaking event" of the founding of the Communist Party of China, was evaluated by party history experts as "showing the whole process of the first congress of the Communist Party of China like a textbook", and became one of the important carriers for displaying and carrying forward the great spirit of party building, and also won the extensive attention and reporting support of the central mainstream media such as the People's Daily, Xinhua News Agency, and the Central Radio and Television General Station, which triggered a movie-watching boom among the vast audience, especially young audiences.
At present, the box office of the movie "1921" has exceeded 500 million yuan, and many young viewers said that after watching the film, it is like taking a "vivid party history lesson", having a deeper understanding of the history of the founding of the party, and more deeply feeling the revolutionary spirit of the Chinese communists, which has played a very good communication effect.
Through the filming of the movie "1921", our creative team also more truly and deeply understood the rich connotation of the great party-building spirit, and strengthened its determination and confidence to always inherit and carry forward the great party-building spirit. In the process of creating this film, director Huang Jianxin and I, as well as all the crew colleagues, have always had a deep sense of awe: the screenwriting team has changed their manuscripts several times, repeatedly polished the character's personality, excavated historical details, and strived to make this history bloom on the screen; director Huang Jianxin is even more meticulous and hands-on on the scene to control every shooting detail, which makes people moved; almost all the actors, no matter how many scenes, have carefully read a large number of character historical materials before filming, and have pondered the character psychology over and over again. Adjust the performance state, hoping to achieve "both god and form".
From Shanghai to Yan'an, from Changsha to Wuhan, from Zhejiang to Chongqing, from Xibaipo to Beijing, the main creative team of the movie "1921" also followed the footsteps of the party and spanned most of the Chinese roadshow. The vivid party lessons and the continuation and inheritance of one red landmark after another not only let us see the reflection of the party's unremitting spirit of struggle for the present, but also present a key to decoding China, that is, in the complicated modern and modern situation, why the Communist Party of China can, why Marxism works, and why socialism with Chinese characteristics is good. We have also visited Peking University, National University of Defense Technology, Wuhan University, Tsinghua University, Shanghai University, Yan'an University and other major universities and the Central Party School (National School of Administration) to communicate with young students and jointly feel the great spirit of party building. No matter how far the future goes, this will be our most important starting point, determine our future direction, and will become our inexhaustible spiritual treasure.
Next, we will further deepen the screening of the film "1921". In July this year, the film has been officially released in Hong Kong and Macao. When attending the Hong Kong premiere, Carrie Lam, chief executive of the Hong Kong Special Administrative Region, said in particular that she hoped that the Hong Kong audience who entered the "1921" and especially the young people in Hong Kong would be able to draw from this group of young people who loved the country 100 years ago and draw the spiritual strength of forging ahead and strengthening national self-respect and self-reliance. In addition, the film has opened a "red screening" in the supporting theater of the Chinese Communist Party History Exhibition Hall, and will be screened for a long time in cooperation with a major memorial hall of the Communist Party of China. At the same time, we will continue to promote the distribution and screening in overseas regions, so that more audiences can learn and understand party history through this film, and continuously enhance the wisdom and courage to forge ahead.
Only rooted in the people rooted in life,
Only then can our works have real vitality
"People" is another core keyword that runs through General Secretary Xi Jinping's important speech on July 1st. In the full text of the speech of more than 7,000 words, "the people" was mentioned 86 times, and at the end of the speech, General Secretary Xi Jinping enthusiastically praised Chinese the people with the three words of "great, glorious and heroic" with great affection, which was enough to highlight the weight and status of the word "people" in the mind of the general secretary.
As a literary and artistic form that the people like to hear, Chinese films must always stand with the people if they want to prosper and develop. Only by truly taking root in the people and devoting ourselves to a fiery life can our works have real vitality.
Therefore, All along, Tencent Pictures and Reading Group have taken the realistic theme as the focus of their efforts, hoping to create more real, vivid and touching heroic images, create more works of the era of "enriching life, warming people's hearts and touching human nature", reflect the great era with light and shadow, and help achieve the same frequency resonance between mainstream values and mainstream markets.
On the basis of the movie "1921", at present, we are carefully polishing the two series of "The World" and "Heart". These three works will jointly form the "Melody of the Times Trilogy" of Tencent Pictures and Reading Group. Among them, "The World of Man" is adapted from Mr. Liang Xiaosheng's masterpiece of the same name. This work depicts the ups and downs of the lives of more than a dozen civilian children, comprehensively shows the earth-shaking changes that China has experienced in the past 50 years, and praises the great course of hard work and hard work of the Chinese people, as well as the beautiful heart of hard work, integrity, self-respect and self-improvement, which can be called a "fifty years of chinese people's life history". Adapted from Teng Xiaolan's novel of the same name, the people's livelihood drama "Heart Residence" is set in the current Shanghai, showing the survival philosophy of ordinary Shanghai citizens, as well as the desire for a better life and the expectation of personal growth.
Online literature has become a new era of writing
The Chinese spirit and the important carrier of the Chinese story
General Secretary Xi Jinping once said, "With the continuous improvement of people's living standards, the people's requirements for the quality, taste, and style of cultural products, including literary and artistic works, have also become higher." "Giving full play to the advantages of Internet companies, Tencent Pictures and Yuwen Group have been comprehensively exploring IP ecological businesses such as literature, animation, games, and commercialization, hoping to create more excellent literary and artistic products that satisfy the people, and make unremitting efforts to realize the people's yearning for a better life."
Especially in the field of online literature, we have been constantly lowering the threshold of creation, so that more ordinary people with creative talent and willingness to create can also have the opportunity to "write my heart by hand" to discover beauty, record beauty, and create beauty in life. Taking the reading platform as an example, we currently have 9.4 million writers and 14.5 million works. These works, while meeting the strong reading needs of the whole people, have also become an important source of living water for film and television adaptation, boosting the healthy development of China's film and television industry.
With our joint efforts, today's online literature has become an important carrier for composing the Chinese spirit and Chinese stories in the new era. Not long ago, with the support of the Shanghai Municipal Bureau of Press and Publications, reading group held the fifth session of the reality theme online literature essay contest, attracting nearly 20,000 people to participate, and many excellent works praising the great fighting spirit of the party and the people have emerged, using Good Chinese stories to present the centenary of the founding of the party, causing strong repercussions.
Not long ago, the realistic theme work "Big Country Heavy Industry" by Qi Orange, a writer of the Reading Group, won the "Network Publication Award" of the Fifth China Publishing Government Award. In the future, we will continue to build a writer's ecology, improve the writer's welfare system, optimize the creative link, and encourage writers to always adhere to the people-centered creative orientation, in the in-depth life, rooted in the people's literary and artistic creation worthy of the times, and launch more in-depth, higher quality, and more integrated with the current real life of the masterpiece.
Strengthening systematic capacity-building,
Fully promote the high-quality development of the industry
Facing the second centenary goal, we are full of morale and confidence. As Wang Xiaohui, executive deputy director of the Central Propaganda Department and director of the National Film Administration, said at this year's National Film Work Conference, "Chinese films are still in a golden period of development, and the journey of building a film power has begun, with bright prospects, promising future prospects and promising prospects." "For the majority of film companies, this actually puts forward new requirements." We must be more conscious and more proactive, further strengthen the systematic capacity building of high-quality content production, and go all out to promote the high-quality development of China's film and television industry, so as to live up to the times and the ardent expectations of the party and the people.
Since October last year, Tencent Pictures, Xinli Media and Yuwen Film and Television have jointly formed a "troika" to form a team with close coordination and complementary advantages. Under the guidance and support of competent departments at all levels, in the future, we will further use the advantages of the Internet to open up the upstream and downstream chains from the source of content to content production, promote the deep coupling of business, and rely on this, extensively link industry partners, continue to explore industrial integration, industrial model innovation, effectively help the ecology of creative sources and the industrialization of the production process, create a content industry chain with Chinese characteristics, and make greater contributions to the transformation and upgrading of China's film industry and the high-quality development of China's film industry. Let good stories live forever, and be the literary trumpeter of the great era.
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