Yeti: Pursuit of innocence in the anime

Author: Li Jian

Although the box office is not eye-catching, the animated film "Snowman" is a "fun" movie, full of simple innocence and conveying pure love. In the movie, the ugly and cute snowman "Big Hair" escapes from the laboratory, and with the help of Xiaoyi, it returns to its home, Mount Everest. In this process, Xiaoyi also realized her father's dream, felt the warmth from the family, reopened the inner world, and made the trip away from home a trip home.

The work is narrated from the perspective of a child, free from the shackles of adult thinking. Xiao Yi and "Big Mao" take risks without scruples and fly high with their dreams: they follow the Yangtze River, under the leadership of "Big Mao's" superpowers, and communicate with the wonders of nature; they glide with "dandelion" parachutes, soar on clouds, and "surf" in canola fields by boat... These wayward journeys, seemingly illogical, are children's imaginations that express the world as they see them.

In the past, we were accustomed to using films to express rich theme ideas and social significance. Film and television works naturally have to attract people upwards and convey the power of kindness and love, but if the work is endowed with too many indoctrination and nurturing functions, it often exceeds the core of its artistic expression, and ultimately cannot achieve the desired effect. "Snowman" finds everyone's original intention from the story of "going home", full of childlike fun and warmth, and contains the meaning in the story, and finally achieves the purpose of edutainment.

"Snowman" captures the details that ordinary people can feel, combining Chinese romance with anime elements to give the audience a different movie-watching experience. Whether it is the opening city street scene or the life scene of the small artist, there is a distinct Chinese flavor. In particular, the furnishings of the small artists and the nagging of the grandmother finely restore the Chinese family style, which makes people smile and have a lot of life resonance. In contrast, some current animation film and television works sometimes pursue too much of a technical "hardcore" temperament, but ignore the "flexible" qualities such as the film's story logic, character shaping, and audience analysis, resulting in many works being detached from reality and lacking attraction.

The secret of "Cu Ding to solve the cattle" is: "The good of the subject, the Tao, into the skill", Cu Ding pursues the internal law, not the general technical elements. If we can understand the truth of life, find and conform to the laws, we can simplify the complex, find the balance between technology and art, and it is not difficult to win a good reputation. The success of DreamWorks' previous series of films has given us many inspirations that are worth pondering and learning from. I hope that domestic children's theme animation works can do more internal articles in creation, make more detailed efforts, make our characters more amiable, more in line with the needs of focus objects, and pay more attention to the law of market operation, and win the win-win situation of market and word of mouth. (Li Jian)