【September 13, 2021】"A Cup of Negroni, Celebration on the 7th" The highly anticipated global charity project "Negroni Week" officially opened today and lasted for one week until September 19. Campari, a famous Italian liquor brand, "new (hearty) is full of meaning", for the first time in China, together with the local charity "Shanghai Xiaolongbao Deaf Cooperation Office", to convey goodwill in a "silent way" and bring the mellow fragrance of Negroni into the silent world. A gesture, a glass of wine, silently, love echoes.
A cup of bright red with a long aftertaste.
Since its birth in 1910, the Negroni cocktail has endured for more than 100 years, and has developed to this day, and the simple and timeless Negroni, as an iconic masterpiece at the forefront of cocktail culture, has been the second in the global cocktail best-seller list for six years. In combination with negroni cocktails, kimballe is one of the most critical ingredients. This bitter liqueur from Italy has a unique personality and a touch of bright red for a passionate and vivid experience.
Launched in 2013 by the Kimbari brand and Imbibe, a cutting-edge magazine dedicated to bar culture, Negroni Week has been a nine-year mantra that has been a "toast to charity" and allows goodwill to come together in fine wine. As a global philanthropic project, Negroni Week raises funds for charities around the world through the sale of Negroni cocktails. This is not only a tribute to Negroni, an iconic masterpiece of cocktail culture, but also a testament to the Jimbali brand's continued focus and dedication to global philanthropic projects.
"Feel this cup with your heart"
At the bars involved in the project, Kimberly's red enthusiasm will ignite the enthusiasm of every participant. The bartender wears noise-cancelling headphones and conducts silent bartending in a way that is isolated from the sound. Participants give a "code" – a "C" that "belongs" to Kimberly with a gesture, add a heart, and the bartender understands it and offers a classic Negroni cocktail. For every negroni "love" received, Kimberly donated 1 yuan to the "Xiaolongbao" charity to help the hearing impaired charity and "toast" everyone's goodwill.
On the Douyin platform, Kimball also released a trendy BGM-free video - the "Negroni Week" silent public welfare video, which attracts the public to experience silent drinking and pay attention to the hearing impaired group in a trendy way. Online and offline, they all use "silent" ways to convey goodwill, so that they can get closer to each other and have more love. On the occasion of the International Day of the Deaf, the Kimballi brand hopes to lead everyone to experience the silent world through the "Negroni Week" silently ordering wine, and also embark on a self-touching journey to attract more people's attention to the public welfare cause of hearing impaired charity. Feel it with your heart and enter a special world!
About the Kim Bali Group
Golden Bali Group is an important player in the international beverage industry, with channels in 190 countries and a leading position in Europe and the United States. The story of Golden Bali began in 1860 and is now the sixth largest premium liquor group in the world. Golden Bali Group's product portfolio includes more than 50 brands, including spirits (core business), wines and other soft drink products. Internationally renowned brands include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. Headquartered in Sesto San Giovanni, Italy, Golden Bali Group has 22 factories worldwide and its own distribution network in 22 countries. The Golden Bali Group employs approximately 4,000 people. Parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) has been listed on the Italian Stock Exchange since 2001. We kindly remind you to enjoy our products rationally.
About campari brand
Kimberly Bittersweet was born in 1860 and burned for 160 years, and this red color has always been the same. Today, Kimberly is present in more than 190 markets and is a cultural symbol of Italian passion and exceptional quality. Made with alcohol and water soaked in vanilla and other aromatic plants and fruits, Kimberly has a unique red color and slightly bitter taste, and the style is passionate, uninhibited but charming, making it a legendary classic. Jimbali is also an indispensable base wine in many of the world's most renowned cocktails, including Negroni.