After more than 4 months, the "Story of Me and Jinjiu" collection campaign came to an end, collecting 108779 consumer stories, and after experts and public reviews, 31 health ambassadors were selected across the country. On September 23, 31 ambassadors gathered in Wuhan to participate in the "Story of Me and Jinjiu" glory ceremony and the launching ceremony of the "Health Ambassador" micro-film, and the event also invited Mr. Lu Chuan, a famous Chinese director, Jinjiu consumers and media guests, to witness the holding of this grand event.
The glory ceremony, "The Story of Me and Jinjiu" call for the end
Focusing on the concept of "consumer-oriented", the event site creates interactive links through various means such as sight, hearing, and light, so that guests can fully understand the content of Jinjiu's "923 Immune Combination" (9 flavor herbal raw materials, 2 core technologies, and 3 types of active ingredients) in the ultimate immersive experience, as well as the health figurative function of Jinjiu's "immunomodulatory and anti-fatigue". Live interactive games, every consumer actively participates in it, enjoy it tirelessly.
In the award ceremony, the company's leaders issued award certificates to 31 "health ambassadors" of Jinjiu, and 4 consumers emotionally told the story of themselves and Jinjiu, including the warm scene of a family of three generations of grandchildren inheriting to drink Jinjiu, as well as the gratitude story of mutual care between teachers and students, and the true feelings of friends encouraging each other to overcome difficulties... At the scene, consumers also brought talent displays, which won the applause of the guests present.
Mr. Lu Chuan, a famous Chinese director, came to the scene in person, told the story of personal and Jinjiu, and lit up the launching ceremony of the "Health Ambassador" micro-film with Jinfan, which pushed the atmosphere of the event to a climax. With the end of the glory ceremony, it also makes the majority of users feel the care of Jinjiu for consumers and the persistence of product quality.
Users are king, let the story convey love and value
In the past 32 years, from the leader of health wine to the guardian of national health, China Jinjiu has been taking practical actions to continuously improve the physical fitness and quality of life of consumers. At the same time, Jinjiu has always been committed to promoting healthy interaction between consumers, such as Jinjiu Health Lecture Hall, Health Run, Neighborhood Festival, and Old Friends Association, etc., providing space and opportunities for Jinjiu drinkers to communicate and experience, and extending the benefits of Jinjiu to personal physical and mental health to the families, careers, social and other aspects of the people.
The story of the 31 "health ambassadors" is the epitome of many stories of Jinjiu consumers, and the transmission of Jinjiu's concept of healthy life. Every vivid story is a homely story of the people, and Jinjiu continues to guide the healthy life of the people in this silent way.
It is reported that the stories of the 31 health ambassadors will be bound into a book in the form of pictures and texts and released in the national market. At the same time, director Lu Chuan will also carry out a second degree of creation, through the form of a famous director's business card, enhance the depth and breadth of the activity, so that more people pay attention to healthy drinking and healthy life. Jinjiu will continue to work with consumers to build a better and healthy life.