Transferred from the public account: copywing circle (ID: cwcode)
Following the blessing of two movies in the National Day file
Let's Wu Jing Wu Master's heat
It can be said that it is another high-rise building
Not only the gestures are on fire
▼
The coat was on fire
Memes are even more trendy
And just these two days
Circle boy surfing internet surfing found
Our Master Wu actually mentioned it again
Two brand endorsements
@ China Jinjiu official announcement
Wu Jing is the brand ambassador
And launched a commercial for this purpose
"The Story of Me and Jinjiu"
The short film is through Wu Jing's third-party perspective
Convey the charm of hard work in a self-described way
And cheer up people who are busy with life
The whole film is flat in thought
But the circle boy is still quite infected after reading it
Mainly because of Master Wu
That strand was slightly vicissitudes
The occasional gentle voice is too intoxicating
And one is an old brand of Chinese health wine
One is known for its patriotic tough guy image
Cooperation between the two
It's like sleeping in a nest
Couldn't be more appropriate
The above cooperation can be called
The brand has found the right star series
So here's the endorsement
It is the moment when Wu Jing fulfills his dream with "intestines" as he wishes
All of this stems from
A microblog from Master Wu eight years ago
This straight male-style camera perspective
A smiling expression
There is also a plus version of ham sausage in your hand
Pair it with homemade slogans
"Disaster Relief, a must-have in the wild"
Master Wu's appearance of taking orders online
It's a little bit serious
It's just that there was no brand at that time
There is no follow-up
Today, eight years have passed
Finally there is a brand
There was a wave of "late but late" responses
@Food in Shuanghui was first on Weibo
A sincere invitation
Then there is the use of animated short films as a tribute
After a month-long effort
Eventually during the National Day
"Happy Marriage" with Master Wu
Advertising films followed suit
Fire on the arrangement
Compared to the depth of the wine
Shuanghui this advertising film is more youthful and energetic
Traces of youthful marketing can be seen
Although it was slightly contrary to Master Wu's aura
But in a strong sense of rhythm
Natural and smooth picture under the clip
It also worked well
At the same time, netizens also sighed
Sigh finally Master Wu came for eight years
Get what the "intestines" want
It's somewhat inspirational
Of course, there are also many netizens
From endorsement just stuck in Wu Jing
The timing of the release of the two National Day movies
Something sensed was wrong
But anyway
This kind of brand cooperation with a lot of roots
In terms of topicality and attention
They have already earned enough attention from the audience
It is a successful and pleasing marketing case
After reading the above two advertisements
Not yet addictive
The circle boy went to the Internet to collect it again
Wu Jing's advertisements over the past few years
The simple summary is:
Master Wu has some endorsements on his body
"Peace Elite" image blockbuster
Wu Jing explores the meaning of the battle
1:1 real scene restoration
Deserts, snow, islands, rainforests
Quite a sense of making an advertisement into a movie
And the spokesperson Wu Jing teacher
He also starred in the short film
Skydiving, shooting, rescue...
Stage action dramas in minutes
People can't help but shout: Great!
Wu Jing incarnated as a grandfather
Endorsement of Feihe milk powder
This ad
Let Master Wu take it off for a long time
The image of the "iron bone" in front of the screen
Acting as a loving father
Let the tenderness of the Father's love be seen
Except, of course, for official advertisements
There are also wild endorsements of netizens who force CP
For example, ask:
Which mobile phone brand is the most suitable for Wu Jing endorsement?
The comment area is full of "Huawei" replies
It is enough to see the high degree of adaptability between the two
Brands and stars after all
They all exude a strong sense of patriotism
It's hard not to stumble
Look at it as a whole
The endorsement image of Master Wu
Or continue the tough guy character in film and television works
Or derived from real-life fatherhood
All through its personal image and values
It is properly combined with the product
Make the overall fit and match value of the ad
And the audience's sense of identity is highly compatible
So as to achieve the image and value of the spokesperson
The role of endorsement for brands
Finally, the circle boy wants to say
Wu Jing is worthy of being the busiest male star in China
Movies are scheduled for 2030
What reason do you have not to work hard?
Hurry up and stand up!
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